Vicki French-Sanches Email & Phone Number

Stamford, Connecticut, United States

Sonic Boom Productions creates and supports live and digital entertainment experiences. With a focus on music, stand-up comedy, and gaming, we design and produce events and products that delight our audiences. We are experienced, professional, and creative, with a deep knowledge of the arts.

Stamford, Connecticut, United States

• Author: Short story, books (fiction/memoir), poetry, media articles
• Content producer: Website content, social content, industry articles, corporate communications
• Stand-up comedy writer, performer, show producer
• Sketch comedy writer, performer, director
• Co-founder, Nights of the Round Table comedy workshop
• Event promoter: music, comedy, theater, festivals

White Plains, NY

• B2C energy provider; 19 U.S. market locationsDirector, Marketing (reporting to VP Operations)Key initiatives:
• NEW: Designed and built new strategy/structure and campaigns to increase home equipment sales; RESULTS: $4.3 milliion YOY revenue increase, 22.5% growth rate for this business unit, contributing 15% revenue growth for.
• Build customer journey structure, for current customers and acquired companies' customers
• Streamline onboarding of acquired companies
• Design lead nurturing plan
• Rebrand multiple branches/brands into single cohesive brand; maintain “local” face of services

Greater New York City Area

• B2B and B2C marketing strategy and content creation for market share/market growthClients / Scope of Work:
• Consumer data firm (consumer data analytics and modeling) / verbal & visual branding, web build
• Financial services firm / packaging private equity-owned holdings for valuation reporting
• International crisis outreach organization / web development; visual branding

CT Headquarters

• (acquired by John Deere, February 2015) $180MM revenue; B2B products; 30 U.S. markets Key initiatives:
• Lead gen/sales pipeline build; RESULTS: 11K new names, $11.5MM new revenue
• SEO strategy; RESULTS: organic search position improvement 36%; 50% of visitors are through organic search
• Website rebuild; RESULTS: pageviews improvement 33%, most visitors navigate to “find a local store”
• Overall corporate marketing strategy and plan; corporate visual/verbal rebranding
• New products/segments strategy: eco/sustainable, luxury outdoor living, branded products

Brewster, NY

• Consumer data firm: transaction-level payment data; audience targeting, predictive analyticsMarketing Communications Manager (reporting to VP Marketing) Key initiatives:
• Digital audiences market share; RESULTS: 400% revenue growth in product group
• Thought-leadership webinars: lists, presentation strategy and content, event logistics and production
• Corporate marketing strategy, planning and management, budget planning and management
• Lead gen strategy
• Multi-channel content

Boston / NY / CT / Los Angeles

• B2C and B2B marketing strategy and content creation Clients/Scope of Work:
• Martha Stewart Living Omnimedia ($160 million, publishing) / email marketing / web landing page
• Chase Bank / brochures for Chase Private Client, Global Securities-Pension Trust division
• Citibank / brochures for CitiSliver, Public Finance, Commercial Paper, Cash Reserve Accounts
• Davenport & Assoc. (wealth management) / DM (ROI increased assets under mgmt. 400%)
• PetHealth (Canadian pet products company) / email marketing; web landing pages

New York, NY

• $9 billion, global, investment banking, sales and trading and financial markets research firmMarketing Manager (reporting to VP Corporate Communications) Responsibilities:
• Inaugural company-wide marketing brochure and recruiting brochure - strategy and content
• Bi-lingual Russian/English marketing brochure for subsidiary, Phibro Energy
• Corporate annual reports and all other investor relations materials
• Internal communications materials
• Work with CEO Warren Buffett on select client projects

New York, New York, United States

Institutional investor service and high-net-worth individual investment management. Responsible for Annual Report, quarterly reports, client conference materials, advertising, direct mail and client investment reports.Key initiative: customized, perfect-bound, client investment reports

Ba, Marketing

Activities and Societies: Liz Claiborne fundraising event: organization and event materials. Development office events: public speaking.

Marketing, Graphic Design, Illustration