Sonic Boom Productions creates and supports live and digital entertainment experiences. With a focus on music, stand-up comedy, and gaming, we design and produce events and products that delight our audiences. We are experienced, professional, and creative, with a deep knowledge of the arts.

• Author: Short story, books (fiction/memoir), poetry, media articles• Content producer: Website content, social content, industry articles, corporate communications• Stand-up comedy writer, performer, show producer• Sketch comedy writer, performer, director• Co-founder, Nights of the Round Table comedy workshop• Event promoter: music, comedy, theater, festivals• Take this job and LOVE it

B2C energy provider; 19 U.S. market locationsDirector, Marketing (reporting to VP Operations)Key initiatives:• NEW: Designed and built new strategy/structure and campaigns to increase home equipment sales; RESULTS: $4.3 milliion YOY revenue increase, 22.5% growth rate for this business unit, contributing 15% revenue growth for the company• Build customer journey structure, for current customers and acquired companies' customers• Streamline onboarding of acquired companies• Design lead nurturing plan• Rebrand multiple branches/brands into single cohesive brand; maintain “local” face of services• Develop verbal and visual brand strategies for all energy and HVAC products• Develop strategy and content for new SMART HOME products category• Develop and implement the marketing plan; marketing budget; content calendar• Establish baseline ROI and KPI’s for measuring ROI• Online review strategy and branch/employee training• Social media strategy and content management – paid and organic• New e-commerce sites - strategy, development, and rollout• Agency oversight: paid search; e-commerce; email; direct mail; designers, printers, pay per click/pay per sale• Marketing automation strategy and rollout (HubSpot platform)MEMBER: Women in Energy; Women in HVACR

B2B and B2C marketing strategy and content creation for market share/market growthClients / Scope of Work:• Consumer data firm (consumer data analytics and modeling) / verbal & visual branding, web build• Financial services firm / packaging private equity-owned holdings for valuation reporting• International crisis outreach organization / web development; visual branding

(acquired by John Deere, February 2015) $180MM revenue; B2B products; 30 U.S. markets Key initiatives:• Lead gen/sales pipeline build; RESULTS: 11K new names, $11.5MM new revenue• SEO strategy; RESULTS: organic search position improvement 36%; 50% of visitors are through organic search• Website rebuild; RESULTS: pageviews improvement 33%, most visitors navigate to “find a local store”• Overall corporate marketing strategy and plan; corporate visual/verbal rebranding• New products/segments strategy: eco/sustainable, luxury outdoor living, branded products• Digital marketing program build• Public relations and internal communications

Consumer data firm: transaction-level payment data; audience targeting, predictive analyticsMarketing Communications Manager (reporting to VP Marketing) Key initiatives:• Digital audiences market share; RESULTS: 400% revenue growth in product group• Thought-leadership webinars: lists, presentation strategy and content, event logistics and production• Corporate marketing strategy, planning and management, budget planning and management• Lead gen strategy• Multi-channel content • Sales and marketing analytics

B2C and B2B marketing strategy and content creation Clients/Scope of Work:• Martha Stewart Living Omnimedia ($160 million, publishing) / email marketing / web landing page• Chase Bank / brochures for Chase Private Client, Global Securities-Pension Trust division • Citibank / brochures for CitiSliver, Public Finance, Commercial Paper, Cash Reserve Accounts • Davenport & Assoc. (wealth management) / DM (ROI increased assets under mgmt. 400%)• PetHealth (Canadian pet products company) / email marketing; web landing pages• Life Product Developers (insurance products) / launch of patented risk-assessment product• Godiva Chocolatier ($850 million, confectioner) / corporate merchandising plan brochure• Travelers Insurance / employee benefits campaign• Liz Claiborne ($1.2 billion, fashion) / annual report• SR Technology Group (infrastructure planning) / branding• Unilease Computers (computer hardware leasing) / sales materialsALSO: while running this business, I raised three children who are now stellar adults, wrote a book, and started an education enrichment fund!

$9 billion, global, investment banking, sales and trading and financial markets research firmMarketing Manager (reporting to VP Corporate Communications) Responsibilities:• Inaugural company-wide marketing brochure and recruiting brochure - strategy and content• Bi-lingual Russian/English marketing brochure for subsidiary, Phibro Energy• Corporate annual reports and all other investor relations materials• Internal communications materials• Work with CEO Warren Buffett on select client projects

Institutional investor service and high-net-worth individual investment management. Responsible for Annual Report, quarterly reports, client conference materials, advertising, direct mail and client investment reports.Key initiative: customized, perfect-bound, client investment reports