Manage all tactical aspects of the marketing plan and budget with an emphasis on implementation of brand redesign, market research for non-traditional opportunities, website development, writing, event and project planning, and relationship building with vendors.• Complete redesign of Butterball® Farms, Inc. website to make it visually appealing, content-rich with pertinent information, intuitive and easy to navigate. Old website was light on content and difficult to navigate with several links that lead to nowhere. New website is visually striking and we’ve increased content by 462% to include all products. • Lead implementation of rebranding efforts for the Butterball® Farms, Inc. Family of Companies, to include updated stationery and business cards, signage, and redesign of all materials to incorporate new logos, following a consistent template to create a unified look and feel. • Concept design and writing of brochures and sell sheets.• Editor and writer of employee newsletters.• Ongoing research of non-traditional market opportunities to identify potential areas for growth.• Develop rapport with and serve as a liaison between graphic designer, photographers and printers to encourage collaboration and open communication, resulting in the design and production of high quality brochures and marketing tools that elevate the Butterball® Farms, Inc. brands to new levels.• Developed new print and e-mail advertisements that have generated hundreds of sales leads.• Work in conjunction with social media consultant to plan and manage Facebook and Twitter activities to grow business at Stirling Creamery and Epicurean Butter.

Consulting, studying, learning about opportunities in marketing communications management, writing, event planning and sales.

Wrote collateral materials, including brochures, fliers, online chat materials, Facebook and Twitter posts, newsletters, letters to patients and providers and internal communications for Spectrum Health Medical Group; developed communications strategy and wrote materials and internal website for Spectrum Health Medical Group Epic implementation; developed miscellaneous communications plans; served as a liaison in the creative services team for clients and vendors. Creative services for SH Gerber Memorial. Managed miscellaneous projects and coordinated events.

Transitioned to Spectrum Health in the mmpc/SHMG integration. Wrote corporate brochures, press releases, physician and patient letters, collateral pieces for physician practices, fliers, web materials. Edited and wrote physician newsletter and physician clinical newsletter. Miscellaneous event planning.

Marketing Communications Manager, November 1994 – November 2006Communications Manager, August 1986 – November 2006Marketing Services Representative, August 1982 – August 1986 • Created, developed and implemented the annual marketing communications plan, including all aspects of advertising, trade show, sales seminars and meetings, communications programs to customers and miscellaneous marketing projects• Developed and managed the annual marketing communications budget based on the needs identified in the marketing communications plan, using zero based budgeting • Directed concept, design and printing of brochures and collateral material, including fabric and color cards, price lists, architectural and technical manuals and other miscellaneous sales tools• Wrote “bulletins” and monthly sales updates to distributors; created communications strategy and wrote mailing pieces to architects and customers• Developed rapport with and worked as a liaison between ad agencies, marketing consultants, graphic designers, photographers and printers to accomplish a teamwork approach in the concept design and production of high quality brochures and marketing tools• Managed all details of 25+ industry tradeshows, including procurements of exhibit space and product samples, display maintenance, hotel reservations and convention center arrangements, sales meetings, cocktail receptions, etc.; planned sale seminars • Collaborated with fabric and laminate suppliers to develop innovative marketing programs• Wrote, edited and published the company newsletter• Supervised graphic designer