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Marketing leader with 30 years of results-driven experience and an exceptional record of achievement integrating marketing strategies to increase market share, drive pipeline and attain forecast targets. Marketing Passion - Software, Professional Services, Education Services and Cloud Solutions in B2B enterprise space.Global Thinker - I have a passion for working across cultures...globally focused...Strategic Ideas - thrive on simplifying complex ideas through team collaboration...outcome focused... like to have fun!" Expertise - all aspects of marketing/customer life cycle and sales processes. Resolute negotiator and effective communicator with a conscientious skill set and steadfast reputation. Proficient in analyzing business needs and formulating solid plans to maximize ROI and drive business outcomes.Specialties: Enterprise (Services, Solutions) Marketing, Sales/Partner Enablement, Organizational Development, Product/Services Launches, Positioning and Brand Management, Integrated Marketing Campaigns, Social Media, Advertising/Promotions, Market/Competitive Analysis
Self-Retired
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RetiredSelf-RetiredPortugal
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Cloud Services Provider MarketingBroadcom Software Nov 2023 - Aug 2024Palo Alto, California, UsProvide joint strategy development and promotional marketing opportunities for VMware by Broadcom's top Cloud Services partners. Support joint business planning & branding alignment; build regional customer success/case studies; provide demand gen execution; build go-to-market kits and implement joint promotional activities (webinars, trade shows, workshops) to build brand awareness and generate leads. -
Global Marketing Director, Cloud Partner MarketingVmware Oct 2020 - Nov 2023Palo Alto, Ca, Us -
Global Marketing Director, Cloud SolutionsVmware Feb 2019 - Oct 2020Palo Alto, Ca, Us
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Global Marketing Director, Commercial SegmentVmware Jan 2018 - Oct 2019Palo Alto, Ca, UsLead integrated Planning & Execution across Global and GEO Marketing teams to align key marketing programs with sales motions for VMware's Commercial Segment business.
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Global Marketing Director, Professional Services, Industry Marketing & Education ServicesVmware Apr 2014 - Oct 2018Palo Alto, Ca, UsDrive management of VMware’s Global Services Marketing team, define the marketing strategy for VMware Professional Services – including Consulting and Education (Training and Certification) Services - and execute globally.
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Acting Senior Director, Americas Field MarketingVmware Jun 2013 - Mar 2014Palo Alto, Ca, UsDrive the Americas Enterprise field marketing team to be the catalyst for sales and enterprise customers to have meaningful conversations about their IT initiatives and VMware solutions.
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Senior Marketing Consultant, Professional Services & Sales EnablementCisco Dec 2010 - Jun 2013San Jose, Ca, Us- Provide sales enablement leadership and a holistic approach to Data Center intitiatives, across Cloud, Virtualization and Applications, in support of global and regional campaigns.- Drive demand generation opportunities for sales teams to increase pipeline and account penetration- Coordinate with regional field marketing teams (Americas Europe, Asia and Japan) in the development and deployment of sales enablement tools, training and demand generation activities. -
PrincipalV2 Consulting - Marketing Strategy & Communications Jan 2010 - Nov 2010Worked with companies and non profit agencies to determine marketing strategies and effective marketing communications.
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Director, Software MarketingHewlett-Packard Jul 2008 - Oct 2009Houston, Texas, UsWW Business Technology Optimization Marketing Manager, Software Organization •Piloted business solutions integration within enterprise, hardware products, software involvement leadership teams, product roadmaps and market messaging. •Oversaw marketing, sales enablement processes and amid the software segment.• Verticalize the HP Business Technology Optimization software message to create business value for customers• Present HP's software portfolio to sales and customers -
Director, Field Marketing & Communications - Americas RegionHewlett-Packard Sep 2005 - Jun 2008Houston, Texas, Us• Governed development and execution of an integrated HP services marketing communications plans encompassing advertising, direct marketing, events, collateral, web in the Americas region including; Canada and Latin America. • Determined targeted investment strategies and instigated mixed sets of campaigns throughout the marketplace and across three business units and all customer segments.• Created programs to enhance HP acquisition of a 350-person consulting company. • Constructed management of change program, training and communications planning across 10 integrated work streams and two continents. • Formulated incentives to support sales team’s invitations to customer IT forums and workshops.
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Sr. Director, Worldwide Marketing & Field EnablementHewlett-Packard Feb 2004 - Aug 2005Houston, Texas, Us• Originated material encompassing services portfolios to address avenues of presentation to customers for delivery from sales teams. • Improved sales efforts in targeted accounts by 20% via account planning and customer visioning workshops.
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Global Director, Hp Services MarketingHewlett-Packard Jun 2002 - Feb 2004Houston, Texas, Us• Supervised services marketing efforts to combine three separate business units and three marketing initiatives under one “HP Services” umbrella.• Evaluated the overall market opportunity for HP’s enterprise approach including $100,000 market sizing, competitive benchmarking, and market intelligence study.
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Sr. Director, Worldwide Hp Services & Solutions MarketingHewlett-Packard Jan 2001 - Jun 2002Houston, Texas, Us• Led definition and roll-out of new worldwide product introduction process combining Compaq and HP methods.• Utilized an “Adopt and Go” practice and contributed to HP’s portfolio optimization work via standardization of solution offerings after Compaq merger. • Aligned HP messaging with enterprise campaigns, and defined value propositions and differentiators out to the marketplace.
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Global Director, Hp Services Marketing CommunicationsHewlett-Packard May 1998 - Jan 2001Houston, Texas, Us• Raised awareness and brand preference for HP Services by more than 20% by conducting customer/brand testing across a one year period.• Managed 30 person, cross-continent, marketing communications organization, teams included; press, analyst relations, executive communications and internet marketing.
Vicki Vaughn Skills
Vicki Vaughn Education Details
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Stanford UniversityMarketing -
San José State UniversityMarketing
Frequently Asked Questions about Vicki Vaughn
What company does Vicki Vaughn work for?
Vicki Vaughn works for Self-Retired
What is Vicki Vaughn's role at the current company?
Vicki Vaughn's current role is Retired.
What is Vicki Vaughn's email address?
Vicki Vaughn's email address is mr****@****ail.com
What is Vicki Vaughn's direct phone number?
Vicki Vaughn's direct phone number is +165042*****
What schools did Vicki Vaughn attend?
Vicki Vaughn attended Stanford University, San José State University.
What skills is Vicki Vaughn known for?
Vicki Vaughn has skills like Strategy, Demand Generation, Sales Enablement, Marketing Strategy, Marketing Communications, Cloud Computing, Go To Market Strategy, Integrated Marketing, Enterprise Software, Program Management, Management, Marketing.
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