Vicki Ho Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

I currently freelance for a range of consumer-centric and tech start-up brands with a concentration in social media, influencer marketing and general digital marketing needs. I provide end-to-end support, from strategy to execution and reporting. Current and past clients include: Klarna, Verizon, Good Light Cosmetics, and the Iris appServices I am tapped for include:- Leading multi-channel Brand Social and Influencer Marketing across Instagram, TikTok and Youtube- Strategic development and execution around influencer and community programs across owned and paid channels- Being a creative counterpart to support paid strategies, inclusive of content briefing, scripting, talent sourcing and editing- Creative content planning across social, paid, web and email, inclusive of conception, copywriting, filming and editing

New York, New York, United States

Co-founder, Editor-in-Chief, and Producer of Banana Magazine, a print publication and form of advocacy for Asian voices in the creative space. We feature and celebrate Asian storytelling, providing space and conversation to reflect on our collective identity. As an independent and self-funded magazine, I am involved in every aspect of the magazine from creative development, photo production, writing and copyediting, to printing, marketing, partnerships, and wholesale/retail sales.

New York, New York, United States

I led Agency's (anti-aging skincare and sister brand to Curology) social media presence across all Brand social media and community-led platforms, and partnered cross-functionally across teams involved in brand marketing efforts. A majority of my role combined compelling strategy and storytelling, engagement-driven content, competitive insights, the latest platform trends, and editorialized thought processes to meet business and consumer needs.In this role I:- Oversaw strategy, daily operations, creative briefings, and content publishing across Facebook, Instagram, and YouTube- Led data-driven digital campaigns that supported 360-degree marketing initiatives- Established strategic frameworks for Community channels and programs, enhancing consumer engagement and growth- Strategized integrated brand campaigns that optimized customer acquisition cost across organic and paid tactics- Streamlined cross-functional systems for digital content across Influencer, Lifecycle, Paid, and Web- Conducted regular brand and channel performance audits based on analytics and competitive analysis

Greater New York City Area

Built and developed the Communications Department, focusing on consumer and b2b earned media, influencer marketing, and brand partnerships. In 2021, we transitioned the department to solely focus on influencer marketing services. Past & Current Clients include: Klarna, HBO Max, Warner Bros. Consumer Products, Warner Bros. DC Franchise, Under Armour, AB inBev, Rice Select, Sundae School, DA WANG, Nabis, Felix GrayIn this role I:- Managed diverse clients, from startups and cannabis companies to global lifestyle, tech, and entertainment brands- Developed creative and strategic digital marketing and PR campaigns, regionally and globally, with experience in full-funnel 360 campaigns, and platform specific campaigns across IG, YT, TikTok, Twitch- Planned and executed impactful social-first initiatives such as Klarna's US social launch, Warner Bros.' experiential events, and HBO Max's influencer marketing- Mentored a team of six and collaborated with HR and C-Suite teams to develop career plans and foster teamwork- Brought in over $1M in revenue through new business and account management

Greater New York City Area

Greater New York City Area

New York, Ny