Alpha Telecom is a GTA and region partner for Avaya, 3CX and E-Metrotel, engaged in sales, implementation and after sales service for Norstar, BCM, Avaya IP Office voice solutions, Avaya data solutions, 3CX PBX solutions, E-Metrotel UCX solutions as well as several other peripheral equipment providers. I was recruited primarily to enhance company profile by getting official partner status with key telecommunication companies, selling advanced communication solutions to higher profile customers, professionally handling key accounts and adding new accounts. Successfully achieved accreditation for Alpha Telecom as an Avaya authorized partner to sell their products and services. This helped increase web traffic/ better recognition from existing clients/ attract desirable clients etc. Managed Avaya relationship for the company as a primary contact securing free demo equipment, sales leads, financial incentives, arranging demos and campaigns, securing special discounts etc. By designing and implementing successful sales campaigns, sold advance communication solutions to existing Alpha Telecom customers (Average sale size increased 200%). Through my previous contacts with customers and companies/ agents in the industry, added 100+ new desirable customers with recurring sales and service revenues. Led charge in improving gross margins by 12% by optimizing markups on products/service rates.  Guided in changing the sales culture of the company – Box selling versus Solution selling.

Sales Manager Feb 2004 – Dec 2011 Cabletek is an Authorized partner for Tyco AMP engaged in sales, implementation and support for Tyco AMP structured cabling solutions and occasional telephone system equipment. I joined them to establish a Telecommunication division selling advanced communication solutions as an authorized partner of Nortel/ Avaya, peripheral equipment like Conference Phones/ Paging/ Recording Solutions etc. Grew division sales to 2 Million dollar annual revenue, accounting for almost 50% of total company revenue Added over 800 customer accounts  Successfully hired, trained and supervised a team of motivated sales & telemarketing staff

Nortel Networks bought Baystack Networks, a data company and introduced data networking equipment like Ethernet switches, Firewall/ Routers, VPN routers as well as Voice over IP capable telecommunication systems like Business Communications Manager and Succession platforms. ISYS Canada took an early lead and offered to educate their staff selling these solutions to the end users. Took initiative and attended several courses through Nortel as well as through several educational institutions like Ryerson University and Seneca College to gain required knowledge to understand and sell these new generation solutions. Managed a Sales team of 10 salespersons and also worked key accounts for optimum results.  Exceeded individual sales targets regularly (in some quarters achieved up to 300%) Received several awards for exceeding team performance targets

Worked initially as Accounts Manager and then managed a Sales team of up to 10 Sales People focused on selling Nortel Telecommunication voice solutions (Norstar and Meridian) to SMB and Enterprise customers.  Strong performance & demonstration of leadership/ supervisory potential led to promotion as sales manager Received several awards for exceeding team performance targets including a trip to Calgary Stampede

Methodex is a nationally recognized office automation solutions provider. Managed independent Profit Center providing sales and service of office furniture equipment to valuable customers in designated geography Exceeded sales and profit targets year after year resulting in financial incentives and profit sharing Hired, trained, and supervised up to 30 employees in day to day operations at the branch level Established 2 new branches for the company