Vicky Arcos Email & Phone Number

Portland, Oregon, US

Santa Barbara, California, US

Executive Leader Responsible for the Marketing Department: Brand Management, PR, Innovation, Digital, DTC, In-house Creative - Created and launched VOLCANNX a new premium indoor flower brand in January 2022 with >$500k in YTD Sales - Developed and launched DTC strategy and e-commerce site roll-out in Q2 2022 for the House of Brands- Reorganized marketing.

Greenwich, CT, US

- Developed marketing, product strategy and investor deck for early-stage celebrity cannabis start up - Created social promotions and PR with celebrity for top California leading dispensaries that increased sales, new customers, basket size +30%, web traffic 5x, CRM 6x and IG +16% followers during the promotion- Created ad hoc marketing budgets for.

Culver City, CA, US

Owned private label products from proof of concept to launch: consumer insight, business needs, formula, formats, naming, pricing, brand story, packaging, renovations and integrated launch plan:- Spearheaded three approved new brand concepts which included: packaging, formulas, and formats- Launched statemade brand in California where it became the #5.

Rochester, New York, US

• Managing 8MM case business in vodka, canadian whisky, and brandy; SVEDKA #7 and Black Velvet #24 U.S. Spirits Brand; and two Brand Managers
• Creating new brand strategy, ensuring integration of the platform and execution of business drivers with key stakeholders such as Management, Sales, Distributors and Field Marketing
• Directing advertising and media campaign for OOH (16 markets) and national digital buy
• Nationally launched new flavored whisky brand, SERPENT'S BITE, in 2015
• Improved SVEDKA profitability by $11 a case in flavors through COGS savings
• Concepted SVEDKA limited edition summer package and program: accounts for 265k cases annually

Pembroke, BM

• Managed an estimated 3MM cases, #1 Super Premium Vodka, and two Brand Managers
• Developed and executed brand strategy and marketing plans-resulting in 88% of super-premium vodka market share and 20% sales increase since 2007
• Envisioned and executed brand’s first Afam platform (Executive Producer of Rising Icons TV show on BET, Urban Advertising Creative, National Music Tour, digital/print amplification and retail activation)- increased.
• Introduced Grey Goose Flavors strategy, new TV/Print advertising and communication in order to turnaround flavor business
• Directed Global New Product Development for 3-year pipeline (Packaging, Line Extensions, Flavors)
• Created first 360 Summer program forecasted to increase summer business by 5% in 2010

Paris, FR

• Senior Brand Manager Fructis Hair Care
• Managed Garnier Fructis Shampoo & Conditioner: #2 brand in category, to deliver $400MM and three Brand Managers
• Launched two line extensions (Shine Burst and Strength & Repair) forecasted to deliver $40MM in 2008
• Directed advertising development for five separate product executions with $80MM in mediaSenior Brand Manager, Garnier Haircolor
• Led $150MM, women-targeted, haircolor category, one brand manager and reported to SVP of Maybelline/Garnier
• Created two advertising concepts that were produced for 2008 advertising print and TV

Paris, FR

• Brand Manager, L’Oreal Paris Haircolor (Superior Preference, Color Pulse) Assistant Brand Manager, L’Oreal Paris Haircolor (Couleur Experte)
• Managed Preference (# 1 brand in category/$181MM) and an Assistant Brand Manager to deliver + 3% in a flat category
• Launched new brand to teen target, Color Pulse ($20MM), in the U.S. market- forecasting, packaging, P&L, advertising
• Led key components of Preference restage: product reformulation, packaging refresh, and new concept development
• Managed Couleur Experte during launch mode in 2003 (third largest launch in total HBC for 2003) to deliver $79MM
• Launched six new Couleur Experte skus; forecasted to deliver $15MM in incremental sales in 2004

Hershey, Pennsylvania, US

• Responsible for forecasting, product/ promotion development, and budget management
• Developed four new items forecasted to increase sales of $200MM business by incremental $6MM

Chicago, IL, US

• Responsible for forecasting, product development, and budget management
• Developed channel specific products for Seasonal & Baking business to deliver incremental $800k on a $50MM business
• Created two new forecasting models for Seasonal & Baking business

Mba

Ba