Vicky Badcharia Email & Phone Number

Gurgaon, India

Pune Area, India

Primary day-to-day contact for clients, responsible for ensuring premium servicing of accounts and maintaining an updated knowledge of services and productso Provide guidance and ensure satisfactory service, seamless campaign setup on Digital Media platforms o Serve as a point of escalation for troubleshooting implementation issues on Ad Serverso Ideating, Planning and experimenting growth hacks for clients on different ad platformso Provide insightful recommendations and thought leadership initiatives based on prior experience, industry trends and analyticso Maintain in-depth expertise in digital marketing technologies critical to basic digital deployment, tracking and optimization Ad Servers, Analytics, DSP’s, Creative Optimizationo Develop and evangelize position statements and best practices around the deployment, integration and adaptation of new and existing digital marketing technologies o Trafficking and Optimization and bid management of digital campaigns on Facebook, SiteScout, Simpli.fi, DFP, MixPo, LiveIntent and reporting tool like tapclicks. o Analyze Clicks and Conversion data, ad expenses and ROI o In-depth keyword and audience research, Competition analysis, Web Site analysis. o Coordination of internal trainings on digital tools as needed to team and client o Assessing Automation, team utilization and expansion needs and implementation of processes, in addition to associated tools. o Work with Ad Operations and Media Planning team to ensure timely launch of all digital media programs for clients o Ensure that the ad operations team has clear lines of communication, QA process, and understanding of finite tasks

Hyderabad Area, India

• Lead and manage Google Programmatic Display, Video and Mobile campaigns via DoubleClick Bid Manager (DSP Platform) with the help from campaign managers• Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI• Manage a continuous, meticulously planned and documented testing plan which delivers consistent client growth and performance improvements against key metrics• Proactively share and learn best practices from other Google Campaign Management teams in India and across the world• Manage internal, agency and other external relationships to run campaigns across a wide array of networks and mediums, reaching maximum current and potential users• Stay abreast of new tools, trends, and best practices in Programmatic buying and real time bidding• Develop strong internal relationships with our product management and technical organizations to drive customer experience and marketing improvements in our mobile applications.• Communicate regularly with senior leadership and internal stakeholders to understand objectives and opportunities

Hyderabad Area, India

- Execute and own the success for Advertisers campaigns using Real Time Bidding (RTB) on Demand Side Platform (DSP) viz DoubleClick Bid Manager - Develop and recommend appropriate campaign strategies during the IO process, bringing insight from forecasting and past performance experience - Implement, drive and manage complex, multi-channel campaign programs in batch, optimised in real-time environment - Develop and maintain long term relationships with agencies/clients. - Assist with execution including launching, monitoring, analyzing, optimizing and communicating effective and ineffective areas of a campaign to attain the display campaign objectives. - Work effectively with a variety of internal teams like trafficking, reporting, engineering & product development. - Provide campaign expertise to external Account Managers, Sales Reps, and internal teams - Ensuring focus on high efficiency and marketing effectiveness coupled with minimizing operational risk through QA - Expand personal and team knowledge of new and upcoming features & releases. - Effectively maintain client expectations and meet key deadlines. - Lead day-to-day management of any client deliverable and successful closure of any issues or requests - Develop customer facing reports with analysis (insightful)

Mumbai Area, India

- Media Planning & Buying - Media & Traffic analyzing. - Managing & Monitoring Online marketing (Display & Email) campaigns. - Liasoning with partners & adnetworks to quote the inventories on their websites. - Tracking individual & overall performance for online campaigns. - Daily tracking of performance of every campaign. - Analysis of campaign performance. - Coordinating with internal teams like Creative, finance, product, engineering for smooth run of the campaign. - Successfully Handled display campaigns with Partners like Yahoo, Rediff, Times Internet, MSN, Hindustan Times, Bhaskar Group, Mid-Day & Adnetworks like TribalFusion, Ibibo, Tyroo, Right Spot Media, Ozone Media & Ohana Media.

Mumbai Area, India

- Campaign Management, Promote DDI, Go-Green, NWSS to increase penetration. - Special Activities, Bulk Migrations, Address Change, Plan Awareness, etc. - Visits for IOIP Escalations, Up-selling of VAS / New IOIP Connections - Dunning related reports to be emailed to authorized signatories. - COCP Retention / High ARPU IOIP Users Visit

Pgdm & Pgdiem, Marketing, Import & Export

Bsc.It, Information Technology

Education record