Vicky Barton Email & Phone Number

London, Gb

London, United Kingdom

At Secco we are on a mission to re-invent money. We want to create a world where your worth is the contents of your character, not the contents of your wallet. http://www.seccoaura.com- Creation of a personal currency proposition - where value is linked to an individual’s worth (skills, education, etc)- Development of working prototype app secco aura ‘wallet’ with blockchain token trading technology. Customer research & testing.- Fundraising efforts.

Osterley

We believe that everyone can innovate. At Sky Labs we want to help everyone play a role in driving innovation. To give everyone access to customers, to experts, to decision-makers. And to give them the skills & confidence to drive innovation themselves.

Twickenham, United Kingdom

- Caring for children & family.- Significant contribution to school PTA - setting up Digital Working Group, introducing & managing two platforms Classlist & PTA-events ticketing & initiating digital gift aid to raise c£1,500.- Learning new creative skills - performing in choir & musical theatre, sewing costumes, digital design for freelance and PTA projects.

London, United Kingdom

- Designing experiments to Test-drive Tomorrow's Bank using Lean / Agile Methodologies to build, test & learn what new products, propositions, services & experiences customers need to make Lloyds Banking Group "Best Bank for Customers".- Group lead on Flexible Working for ‘Diversity & Inclusion Programme’.

London, United Kingdom

- Accountable for an £8m annual benefits programme within LBG Simplification. - Defined a customer insight driven (behavioural economics), multi-channel, multi-brand strategy to increase strategic IB service offering penetration – from 70% to 90% in 6 months.- Secured roadmap and business resource to deliver improved proposition and a highly effective and targeted contact strategy. Managing a direct project team, and influencing matrix stakeholders across Digital and the wider bank.… Show more - Accountable for an £8m annual benefits programme within LBG Simplification. - Defined a customer insight driven (behavioural economics), multi-channel, multi-brand strategy to increase strategic IB service offering penetration – from 70% to 90% in 6 months.- Secured roadmap and business resource to deliver improved proposition and a highly effective and targeted contact strategy. Managing a direct project team, and influencing matrix stakeholders across Digital and the wider bank. Shaped Treatment Strategies and interlocked the Business Case with CMU stakeholder – influencing at Director level - within 3 months of joining LBG. Show less

Staines

- Tasked with creating the 3 year proposition roadmap for a significant strategic programme within BG Home Services.

Hong Kong, Thailand, Australia, New Zealand, Usa

Round the world trip (with a 3yr old!) Freelance Marketing Consultancy May’11 – Sept ’11, Maternity Leave Sept ’11 – Aug’12

Uxbridge

- Responsible for creating the Global Digital Strategy, including all digital touchpoints (web, mobile, kiosks, signage) and making the business case for supporting pillars and programmes. - Identifying and defining Global Product, Proposition and Customer ExperienceWithin 2 weeks of joining identified, scoped and kicked off global data project.

Slough, United Kingdom

- Responsible for the identification, through insight and research, & development of all requirements to launch the O2 Broadband Consumer Proposition and pre & post purchase Customer Experience (Package, price, messaging, routers, products and services) - a multi-award winning service. - Responsible for all in-life Broadband proposition and customer experience developments (Introduction of Best Plan Advice, Direct Debit, Pre-Pay offering, Multiple Bill Cycles, O2 Tech Support bolt-on).-… Show more - Responsible for the identification, through insight and research, & development of all requirements to launch the O2 Broadband Consumer Proposition and pre & post purchase Customer Experience (Package, price, messaging, routers, products and services) - a multi-award winning service. - Responsible for all in-life Broadband proposition and customer experience developments (Introduction of Best Plan Advice, Direct Debit, Pre-Pay offering, Multiple Bill Cycles, O2 Tech Support bolt-on).- Tasked with meeting acquisition, revenue, retention & CSI targets by formulating and executing strategies and propositions to achieve each. - Working across matrix teams to define requirements, including Channels, P&Ls, Legal etc and gaining buy-in and agreement from across the business. Show less

Founding member seconded from O2 UK to launch & manage Tesco Mobile - 5 x Winner of Which Customer Satisfaction Award from year of launch.Pre-launch: Accountable for the creation of end-to-end Tesco Mobile proposition, customer experience and take to market plan that secured board level agreement to launch Tesco Mobile. From signing joint venture to live with customers in 9 months. Post-launch:- Accountable for all Tesco Mobile Online KPIs. - Responsible for the… Show more Founding member seconded from O2 UK to launch & manage Tesco Mobile - 5 x Winner of Which Customer Satisfaction Award from year of launch.Pre-launch: Accountable for the creation of end-to-end Tesco Mobile proposition, customer experience and take to market plan that secured board level agreement to launch Tesco Mobile. From signing joint venture to live with customers in 9 months. Post-launch:- Accountable for all Tesco Mobile Online KPIs. - Responsible for the formulation & delivery of the strategic new product and functional development roadmap - utilising webtrends and segmentation analysis, research and test and learn propositions.- Responsible for setting and achieving acquisition, SAC and ARPU targets for Tesco Mobile website and telesales. (Pricing, Promotion, Handset, SIM, insurance & mobile content.)- Launched Tesco Mobile temporary web shop on Tesco.com. FY 04/05 Achieved 3 x targeted sales volume by relaunching tescomobile.com site and range (within budget) - scoped look & feel, content, promotional capability and customer experience requirements of new web shop and telesales and managed move to 3rd party supplier. - Responsible for channel marketing plan and budget: Working with Tesco Corporate & Tesco.com Marketing & managing external agencies- Line management of marketing executive. Show less

Interactivity- Accountable for acquisition, usage and retention targets for ITV Active (Internet through the TV platform and portal).- Responsible for budget of £1million & managing a team of two marketing executives.- Formulated acquisition plan: through-the-line campaigns utilising list rental and modelling, direct mail, direct response magazine advertising, pr, affinity marketing, viral email, on-air promotion and call centre telemarketing. Standalone sales increased by… Show more Interactivity- Accountable for acquisition, usage and retention targets for ITV Active (Internet through the TV platform and portal).- Responsible for budget of £1million & managing a team of two marketing executives.- Formulated acquisition plan: through-the-line campaigns utilising list rental and modelling, direct mail, direct response magazine advertising, pr, affinity marketing, viral email, on-air promotion and call centre telemarketing. Standalone sales increased by 57% in Q1; telemarketing campaign averaging 33% DM conversion rates.- Developed customer marketing strategy: On and offline marketing of the ITV Active portal and partners to customers at key stages in the year, the customers lifecycle, by usage and by user profile segmentation. Production of direct mail, bulk emails, banner advertising, on-air promotion, competitions and special offers. 'Change your Life' campaign increased usage of the jobs, property & dating partner sites by 128% - Management of associated marketing and media agencies.- Conducted customer and market research, and analysis of sales and usage campaigns.- Consultation with portal editorial and commercial team as to relevant portal content and partner promotion.- Line management of two Marketing Executives Show less

ITV Active- Account Management of 20+ media partners (traditional bricks, and pure play dot.com businesses - e.g. Dominos, Gadgetshop, Canon, 08004homes). Launching partners onto ITV Active (Internet through the TV portal), advising on site design and content relevant to the medium. Formulation & execution of partner marketing campaigns to meet business objectives for both partners and portal. Negotiation of contracts- Strategic planning of Category Development through analysis… Show more ITV Active- Account Management of 20+ media partners (traditional bricks, and pure play dot.com businesses - e.g. Dominos, Gadgetshop, Canon, 08004homes). Launching partners onto ITV Active (Internet through the TV portal), advising on site design and content relevant to the medium. Formulation & execution of partner marketing campaigns to meet business objectives for both partners and portal. Negotiation of contracts- Strategic planning of Category Development through analysis of customer behaviour and market research to drive traffic, commerce and new interactive services. Liaison with editorial & marketing teams to direct content & promotions. Identification of target partners and marketing support to Business Development team. - Identification & evaluation of Affinity deals, fully project managing the lifecycle of contract, marketing and technical fulfillment.Marketing Liaison for Category Management Team:Responsibility for all partner marketing via all routes to market. Formulation and dissemination to the Interactive Dept. of the Partner Marketing Opportunities. Set-up and monitoring of tactical structure and reporting systems (Marketing Co-ordinator supervision) Show less

Strategic development of E-business, publishing & event products across Travel, Healthcare & Directory markets (i.e. uTravel.co.uk, venuefinder.com, epulse.co.uk). Responsibility for research, analysis and validation of potential launches, acquisitions and joint ventures to prepare business cases to the Executive Board to secure investment. - Identification of new market opportunities, partners and business models, and intelligence dissemination across the company. Competition… Show more Strategic development of E-business, publishing & event products across Travel, Healthcare & Directory markets (i.e. uTravel.co.uk, venuefinder.com, epulse.co.uk). Responsibility for research, analysis and validation of potential launches, acquisitions and joint ventures to prepare business cases to the Executive Board to secure investment. - Identification of new market opportunities, partners and business models, and intelligence dissemination across the company. Competition tracking & negotiation with 3rd parties to provide consultation on content and revenue streams for interactive businesses.- Liaison across all UBM & United News & Media worldwide groups to develop working relationships providing economies of scale and best practice.- Mentor to '99 intake of Management Trainees. Training: Coverdale - Managing to Succeed, the systematic approach (4 day residential) Show less

(four internal role rotations)- Account Group / Event Marketing Executive (two placements) working across four portfolios, 10 events. Hands-on involvement in exhibitor/visitor promotion strategy and tactics (campaign plan, mailings, catalogue, website, enquiries, copy-writing, proof-reading, design briefing and liaison)- Sales Executive, The Convenience Retailing Show - Telesales to new and existing clients, external sales meetings, copy-writing for the sales pack, letters and… Show more (four internal role rotations)- Account Group / Event Marketing Executive (two placements) working across four portfolios, 10 events. Hands-on involvement in exhibitor/visitor promotion strategy and tactics (campaign plan, mailings, catalogue, website, enquiries, copy-writing, proof-reading, design briefing and liaison)- Sales Executive, The Convenience Retailing Show - Telesales to new and existing clients, external sales meetings, copy-writing for the sales pack, letters and fax-outs. Sourcing potential new exhibitors. On-site sales at other UBM events.- Projects Executive - Business Intelligence Unit, UBM Worldwide - Geographical, market and product research for potential internal/external mergers, acquisitions and disposals. Euro Pricing Study: Data collection and analysis of all events in 14 market sectors - analysis of pricing structures and practices based upon internal and competitor trends within the Eurozone. Interviewing of key Event Directors in each market across 9 countries - (travel to Italy & France - face-to-face and telephone interviews)Training: Sales Techniques, Presentation skills, Negotiation, Project Management Show less

Production of promotional material, informing target markets (tourist agencies, public groups, press, etc.), dealing with public enquiries, working within a tight government funded budget.

Bachelor’S Degree, History, 2:1

Pass, C.I.M. Advanced Certificate

Marketing the Customer Interface

A, B, C, History, Sociology, English Literature