Vicky Barton Email & Phone Number

London, GB

London, United Kingdom

At Secco we are on a mission to re-invent money. We want to create a world where your worth is the contents of your character, not the contents of your wallet. http://www.seccoaura.com- Creation of a personal currency proposition - where value is linked to an individual’s worth (skills, education, etc)- Development of working prototype app secco aura.

Osterley

We believe that everyone can innovate. At Sky Labs we want to help everyone play a role in driving innovation. To give everyone access to customers, to experts, to decision-makers. And to give them the skills & confidence to drive innovation themselves.

Twickenham, United Kingdom

- Caring for children & family.- Significant contribution to school PTA - setting up Digital Working Group, introducing & managing two platforms Classlist & PTA-events ticketing & initiating digital gift aid to raise c£1,500.- Learning new creative skills - performing in choir & musical theatre, sewing costumes, digital design for freelance and PTA projects.

London, United Kingdom

- Designing experiments to Test-drive Tomorrow's Bank using Lean / Agile Methodologies to build, test & learn what new products, propositions, services & experiences customers need to make Lloyds Banking Group "Best Bank for Customers".- Group lead on Flexible Working for ‘Diversity & Inclusion Programme’.

London, United Kingdom

- Accountable for an £8m annual benefits programme within LBG Simplification. - Defined a customer insight driven (behavioural economics), multi-channel, multi-brand strategy to increase strategic IB service offering penetration – from 70% to 90% in 6 months.- Secured roadmap and business resource to deliver improved proposition and a highly effective and.

Staines

- Tasked with creating the 3 year proposition roadmap for a significant strategic programme within BG Home Services.

Hong Kong, Thailand, Australia, New Zealand, USA

Round the world trip (with a 3yr old!) Freelance Marketing Consultancy May’11 – Sept ’11, Maternity Leave Sept ’11 – Aug’12

Uxbridge

- Responsible for creating the Global Digital Strategy, including all digital touchpoints (web, mobile, kiosks, signage) and making the business case for supporting pillars and programmes. - Identifying and defining Global Product, Proposition and Customer ExperienceWithin 2 weeks of joining identified, scoped and kicked off global data project.

Slough, United Kingdom

- Responsible for the identification, through insight and research, & development of all requirements to launch the O2 Broadband Consumer Proposition and pre & post purchase Customer Experience (Package, price, messaging, routers, products and services) - a multi-award winning service. - Responsible for all in-life Broadband proposition and customer.

Founding member seconded from O2 UK to launch & manage Tesco Mobile - 5 x Winner of Which Customer Satisfaction Award from year of launch.Pre-launch: Accountable for the creation of end-to-end Tesco Mobile proposition, customer experience and take to market plan that secured board level agreement to launch Tesco Mobile. From signing joint venture to live.

Interactivity- Accountable for acquisition, usage and retention targets for ITV Active (Internet through the TV platform and portal).- Responsible for budget of £1million & managing a team of two marketing executives.- Formulated acquisition plan: through-the-line campaigns utilising list rental and modelling, direct mail, direct response magazine.

ITV Active- Account Management of 20+ media partners (traditional bricks, and pure play dot.com businesses - e.g. Dominos, Gadgetshop, Canon, 08004homes). Launching partners onto ITV Active (Internet through the TV portal), advising on site design and content relevant to the medium. Formulation & execution of partner marketing campaigns to meet business.

Strategic development of E-business, publishing & event products across Travel, Healthcare & Directory markets (i.e. uTravel.co.uk, venuefinder.com, epulse.co.uk). Responsibility for research, analysis and validation of potential launches, acquisitions and joint ventures to prepare business cases to the Executive Board to secure investment..

(four internal role rotations)- Account Group / Event Marketing Executive (two placements) working across four portfolios, 10 events. Hands-on involvement in exhibitor/visitor promotion strategy and tactics (campaign plan, mailings, catalogue, website, enquiries, copy-writing, proof-reading, design briefing and liaison)- Sales Executive, The Convenience.

Production of promotional material, informing target markets (tourist agencies, public groups, press, etc.), dealing with public enquiries, working within a tight government funded budget.

Bachelor’S Degree, History, 2:1

Pass, C.I.M. Advanced Certificate

Marketing the Customer Interface

A, B, C, History, Sociology, English Literature