Vicky Cheng Email & Phone Number

United Kingdom

United Kingdom

Hong Kong, Hong Kong Sar

• Oversaw content development for product launches (savings, loans, insurance, etc.) with a tight timeframe, surpassing KPIs and driving 200,000+ user acquisitions within 2 years.• Planned and executed comprehensive content strategies for livi Bank's website, mobile app, and email campaigns.• Produced engaging and user-centric content in Chinese (TC, SC) and English languages, encompassing digital products, education, promotions, etc.• Effective cross-functional collaboration with design, brand, and compliance teams, to meticulously plan and craft content.• Formulated go-to-market strategies in collaboration with the product marketing team, enhanced overall workflow, and ensured timely delivery of CRM communication.• Commitment to quality assurance by editing and aligning content with the established brand tone and manner.

London, England, United Kingdom

• Achieved exceptional results in direct mailers with a 30%+ open rate and a 6%+ click-through rate by crafting and implementing content marketing strategies in both Chinese and English for prestigious platforms, including HSBC Jade, Bank of China Private Wealth, and Mastercard. • Engaged members effectively by planning and producing diverse website content and CRM communication on luxury travel, gastronomy, wellness, culture, etc. A lifestyle article created for HSBC Jade generated 100+ member requests.• Maximized content effectiveness and prioritized tasks through global cross-functional collaboration, spearheaded UAT initiatives, and managed in-house CMS.

London, United Kingdom

• Created and managed Chinese and English content for digital platforms, covering luxury travel, gastronomy, entertainment, art and other lifestyle content • Wrote, edited and proofread articles, mailers, suppliers' copies and more • Translated site text, articles and related materials • QA for the content and navigation across the online platforms • Content update and managed in-house CMS • Editorial calendar and schedule planning • Communicated with internal teams from across the globe, including partnership, CRM, product and operation

Hong Kong

• Planned and crafted lifestyle content for 'Whisky Magazine' by organizing panel tastings, arranging and conducting interviews with bars and restaurants, and translating industry news.• Successfully planned, coordinated, and managed the 'Whisky Live HK' event within budget, attracting 2000+ visitors and involving 30+ vendors.

• Planned and crafted finance content for the weekly publication 'Strategist' by arranging and conducting interviews with companies and entrepreneurs, and translating economic news.• Organized and managed the annual dinner event, staying within budget, and raising funds from 100+ guests.

Hong Kong

• Achieved the sales target of the Baby Expo within 3 days by implementing effective marketing strategies and promotion plans in collaboration with the marketing and event teams.• Ensured timely materials production by monitoring vendors and communicating daily tasks to 20+ event helpers.

Hong Kong

• Elevated brand awareness by planning and implementing offline and online marketing strategies.

Berlin Area, Germany

• Completed daily wardrobe management tasks assigned by in-house stylists.

Hong Kong

• Successfully acquired new clients and retained existing ones by preparing sales decks and reports, as well as by developing and implementing marketing strategies.• Efficiently managed diverse events, including product launches, press conferences, exhibitions, etc.

• Ensured the timely publication of daily news by attending events and press conferences, conducting interviews, writing or translating video scripts, and editing videos.• Assisted in the production of a talk show by preparing the theme and rundown, collaborating with directors, PAs, and the post-production team.

Bachelor Of Arts (Ba), Japanese Studies

Fashion/Apparel Design

One Year Exchange, Japanese Language And Literature