Highly driven marketing professional with 18+ years in B2B marketing, specialising in comprehensive strategies that drive sales and business growth. Expert in digital marketing, lead generation, and vendor partnerships, with a proven track record of enhancing brand visibility and market impact.Partner management: Responsible for managing relationships with external partners and vendors, ensuring effective communication and collaboration. Diligently track key performance indicators (KPIs) to assess partnership success and renewal status, overseeing deal registration management.MDF programmes: Closely collaborate with channel partners to manage Marketing Development Funds (MDF) programmes. Create marketing plans aligned with clients' objectives and capabilities, encompassing various activities such as co-branded marketing materials, events, digital marketing, content creation, and lead generation initiatives.Lead generation and content marketing: Experienced in administration and management of lead generation campaigns, overseeing various strategic initiatives, including telemarketing, email marketing, social media, and omnichannel content marketing. Overseeing the generation of fresh content, including blogs, whitepapers, videos, and infographics.Social media platforms: Day-to-day management of social media platforms, ensuring consistent posting schedules, staying up-to-date with platform updates and trends, and managing social media calendars. Case studies: Managing and creating compelling customer case studies. This includes identifying suitable clients, engaging with them to understand their success stories, coordinating the case study creation process, obtaining internal and external feedback and approval, and strategising distribution and promotion methods.Event management: Expertise in marketing, planning, organising, and executing events, including webinars, networking events, customer and trade shows.Website project management: New website project management from concept to launch, ensuring effective communication among team members and stakeholders. Oversee task delegation, adhere to timelines, and address any issues that arise during the development and launch phases.Website CMS: Experience in WordPress, including creation, management, and publishing website content.