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Experienced Global Marketing Manager with a demonstrated history of working in the consumer goods industry. Skilled in Brand Management, Campaign Development, New Product Development, Market Research, Influencer Marketing, and Digital Marketing. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing from Loyola University Maryland.
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U.S. Marketing Manager, Fisher-Price EntertainmentMattel, Inc. Dec 2024 - PresentEl Segundo, California, UsExecutes US go-to-market strategy for Fisher-Price preschool entertainment brands Barney and Thomas & Friends -
Associate Marketing Manager, U.S. Action FiguresMattel, Inc. Jun 2022 - Dec 2024El Segundo, California, UsExecutes US go-to-market strategy for Minecraft & Pixar action figures, including product sell-in, segmentation and pricing. Partners with Global Brand Team to ensure product pipeline is sufficient to accelerate the business over the long-range plan, collaborates with retail team and licensors to secure retail activations around major tentpoles that fuel POS growth, partners with global supply chain to guide accurate demand plans, prepares media briefs, responsible for licensor forecast submissions and POS reporting, presents at licensor business reviews, customer previews and toy fair. 2022-2023 managed the Plush portfolio—drove expanded placement at key retailers amidst an industry that saw no growth (Cuutopia property +205% R$ YoY).
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Global Brand ManagerRevlon Inc. Feb 2021 - Jun 2022New York, Ny, UsDrove brand growth & awareness for CND by leading 3yr strategy plan & innovation pipeline, managed stage gate innovation process from ideation to launch by collaborating with R&D, Education, Creative & Procurement teams to deliver products on time, in budget, and meet margin targets, was the category expert with deep understanding of consumer & competitive landscapes as well as sales performance, analyzed the potential of new products’ feasibility, developed 360 marketing plans across digital, social, PR & media while working closely with regional markets. -
Assistant Marketing ManagerKiss Products, Inc. Apr 2014 - Feb 2021Port Washington, New York, Us➢ Managed company’s #1 brand imPRESS Manicure by executing brand positioning, campaign ideation and marketing plans to grow brand awareness and sales • Co-developed product packaging with product development team and creative designers• Managed relationship with agency on digital campaigns• Provided product profile, selling points and assets to social media and ecommerce teams• Drove concept, creation and execution of retail promotional displays• Provided Sales team with marketing/product deliverables for retailer & distributor meetings• Created monthly reports with sales planning and forecasting teams analyzing profit and loss➢ Managed NFL Cheer partnership, Influenster sampling program, consumer beauty shows➢ Past categories managed: Nail Art, Eyelashes, Acrylic Kits, Nail Glues, MUAH tween line➢ Video Coordinator and Host—developed concepts, wrote scripts, oversaw production and participated in tutorial & social media videos (20+ videos) -
Business AnalystGds International--Next Generation O&G Aug 2013 - Jan 2014Bristol, Bristol, GbCommunicated with C-Level executives on a daily basis and successfully generated leads, through extensive research, which directly resulted in $100k of New Business Sales for the Oil & Gas Summit -
Marketing & Events CoordinatorCalico Jack'S Cantina Mar 2013 - Aug 2013Planned and executed theme nights, weekly promotions, birthdays, corporate happy hours & fundraisers, maintained website content, managed 10 promotional staff members, made up to 500 sales building calls weekly, promoted via social media and e-newsletters, created weekly & quarterly sales plans with goals -
Marketing AssistantMcfadden'S Restaurant And Saloon Apr 2012 - Mar 2013UsAssisted marketing director with heavy phone calls to build sales, weekly e-newsletters, social media promotion, website content, new customer research, and guest list management -
Banquet ServerOheka Castle Apr 2010 - Oct 2012Ensured guests had a memorable experience at weddings, celebrations, and corporate functions by providing exquisite service -
Administrative AssistantDick'S Sporting Goods Aug 2009 - Dec 2011Coraopolis, Pa, UsSupported 5 managers by keeping projects on schedule, managed phones, handled payroll, ordered supplies, led the new hire orientation process -
Event Planning InternDisco Sushi Entertainment Dec 2008 - Mar 2009Promoted events for 5 NYC bars, compiled email databases, assembled giveaway bags, managed guest lists and drink bracelets on-site
Vicky Holmes Skills
Vicky Holmes Education Details
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Loyola University MarylandMarketing
Frequently Asked Questions about Vicky Holmes
What company does Vicky Holmes work for?
Vicky Holmes works for Mattel, Inc.
What is Vicky Holmes's role at the current company?
Vicky Holmes's current role is Marketing Professional at Mattel, Inc..
What is Vicky Holmes's email address?
Vicky Holmes's email address is vi****@****lon.com
What is Vicky Holmes's direct phone number?
Vicky Holmes's direct phone number is +151655*****
What schools did Vicky Holmes attend?
Vicky Holmes attended Loyola University Maryland.
What skills is Vicky Holmes known for?
Vicky Holmes has skills like Marketing, Sales, Social Media, Event Planning, Event Management, Research, Marketing Communications, Market Research, Social Networking, Marketing Strategy, Lead Generation, Public Relations.
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