Head of Marketing to lead the three functions of the Growth Hacking, Brand Communication, Business Development

• Oversaw Nike Taiwan marketing content; raised brand awareness from the 44% low to 56% and the ranking 6 up to 4 within a year from 2014 to 2015• Led brand planning strategies in Nike Taiwan (358 retail stores) to drive business objectives, including implementing the brand campaign, media buy, and budget allocation to achieve sales target• Developed collaboration opportunities with affiliate marketing partners to raise brand awareness and media exposure• Coordinated with agencies… Show more • Oversaw Nike Taiwan marketing content; raised brand awareness from the 44% low to 56% and the ranking 6 up to 4 within a year from 2014 to 2015• Led brand planning strategies in Nike Taiwan (358 retail stores) to drive business objectives, including implementing the brand campaign, media buy, and budget allocation to achieve sales target• Developed collaboration opportunities with affiliate marketing partners to raise brand awareness and media exposure• Coordinated with agencies to grow retail business in Taiwan• Supported trade show assets by leveraging with APAC Show less

• Developed communication strategies to consolidate brand positioning, including advertising, PR, on-ground events, and researches• Organized events to maintain CRM by cooperating with the retail team. E.g., press presentations, media tours, and fashion shows

• Mainly responsible for PR, trade marketing, events, and customer relationship management• Restructured VIP system and in-store event management; increased VIP members by 18% (from 3K to 50K)• Consolidated brand image by maintaining relationships with 33 key channel department stores• Executed public relations activities, including fashion shows, presentations, and promotional event planning to maintain CRM and increase product sales• Assisted in controlling the marketing… Show more • Mainly responsible for PR, trade marketing, events, and customer relationship management• Restructured VIP system and in-store event management; increased VIP members by 18% (from 3K to 50K)• Consolidated brand image by maintaining relationships with 33 key channel department stores• Executed public relations activities, including fashion shows, presentations, and promotional event planning to maintain CRM and increase product sales• Assisted in controlling the marketing budget in a balanced situation by well allocation of resources Show less

• Executed PR events by integrating with marketing plans to enhance brand awareness and media exposure• Organized internal & external communications to fulfill PR given tasks & agreed annual objectives• Planned and executed media buy

• Established relationships with press media to optimize brands’ publicity coverage• Coordinated with production vendor to ensure the implementation process events, shows, and presentation• Conducted market research to develop strategic PR plans