Vicky Kerridge Email & Phone Number

Brand guardian for both Zenith and ZenAuto. Using in depth customer understanding to position both brands effectively and meaningfully to their target markets in order to drive commercial results.

I help brands understand what their customers really want and then (most importantly) do something about it.

Getting a car isn't about the metal. For some of our customers it's a way of making sure their kids get to school safely, for others it's their way of getting to work (and therefore feeding their family) and for some it ensures they get into nature a few times of year to maintain their mental health.I'm responsible for the brand activity that understands those needs and builds campaigns that position ZenAuto as the best place to go to get the car to keep your life moving. Customer… Show more Getting a car isn't about the metal. For some of our customers it's a way of making sure their kids get to school safely, for others it's their way of getting to work (and therefore feeding their family) and for some it ensures they get into nature a few times of year to maintain their mental health.I'm responsible for the brand activity that understands those needs and builds campaigns that position ZenAuto as the best place to go to get the car to keep your life moving. Customer communication, brand campaigns, research and social all sit within my team. Show less

Leading the Marketing department, I was responsible for understanding the wants/needs of our customers, clearly articulating these internally and building out a brand that could be clearly defined in the Enterprise portfolio. Key projects- Re-brand from City Car Club to Enterprise Car Club. - Providing insight and recommendations that led to the migration of a new vehicle reservation platform - Owned all digital customer touch points (customer acquisition, in life engagement… Show more Leading the Marketing department, I was responsible for understanding the wants/needs of our customers, clearly articulating these internally and building out a brand that could be clearly defined in the Enterprise portfolio. Key projects- Re-brand from City Car Club to Enterprise Car Club. - Providing insight and recommendations that led to the migration of a new vehicle reservation platform - Owned all digital customer touch points (customer acquisition, in life engagement and through renewal) Show less

London, United Kingdom