Vicky Liu

Vicky Liu Email and Phone Number

Digital Marketing｜Ex-Publicis Groupe｜USYD’24
Vicky Liu's Location
Greater Sydney Area, Australia
About Vicky Liu

Innovative marketing enthusiast with a background in FMCG and hospitality within agency environments. Driven by a passion for luxury, fashion, and beauty, and equipped with a design-oriented mindset that enhances brand storytelling. An international perspective, shaped by extensive cultural exchanges, fuels creativity and fresh insights. Passionate about harnessing the power of social media to elevate brand engagement and visibility. Ready to bring energy and fresh ideas to an entry-level marketing role, aiming to drive brand success in a vibrant consumer landscape.

Vicky Liu's Current Company Details

Digital Marketing｜Ex-Publicis Groupe｜USYD’24
Vicky Liu Work Experience Details
  • Sydney University Chinese Students & Scholars Association
    Vice Director Of Department Of Design
    Sydney University Chinese Students & Scholars Association Mar 2022 - Mar 2024
    Sydney, New South Wales, Australia
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  • Publicis Groupe
    E-Commerce Account Executive
    Publicis Groupe Dec 2023 - Feb 2024
    Shanghai, China
    •Project Management: Developed cross-platform product marketing campaign across TikTok, RED, and Weibo, identified suitable influencers to implement social seeding, communicated with clients and suppliers. Led content creation to assist new product launch, ensured exposure and goal achievement (Engagement & Conversion Rate)•Revenue Growth: Managed multiple FMCG clients (Sensodyne, Kao etc.) and coordinated daily operations for live-streaming services to achieve ROI by adjusting strategies•Data-Driven Insights: Monitored and analyzed internal and industry E-commerce data to understand the market dynamics, evaluated results and effects of Social Media Marketing Campaigns, provided actionable insights, and briefed bilingual report in English & Chinese to clients•Professional Training: Attended training workshops held by our Health & Care client, learned products and objectives of the brand•Financial Support: Executed financial process of projects i.e issuing PO
    View
  • Chinese Visa Application Service Centre
    Office Clerk｜Receptionist
    Chinese Visa Application Service Centre Mar 2023 - Nov 2023
    Sydney, New South Wales, Australia
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Vicky Liu Education Details

Frequently Asked Questions about Vicky Liu

What is Vicky Liu's role at the current company?

Vicky Liu's current role is Digital Marketing｜Ex-Publicis Groupe｜USYD’24.

What schools did Vicky Liu attend?

Vicky Liu attended University Of Sydney, Università Degli Studi Di Padova, The London School Of Economics And Political Science (Lse), Humboldt-Universität Zu Berlin, Trinity College, The University Of Melbourne, Vipperød Skole.

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