Built product vision to align with business priorities by conducting qualitative and quantitative research, creating a unified view on prioritization and clear plans on execution. As a result, in July 2022, we launched the “1Hund One” - an athletic footwear aimed to enhance the training experience, surpassing all launch goals.

Implemented a new discovery phase within the customer's lifecycle journey, resulting in a 96% quota throughout tenure by collaborating with cross functional teams to create personalized lead sequences for the sales organization.

Developed and optimized growth funnel to generate new directed website traffic, increasing bookings by 20% within 3 months. Spearheaded automated communication strategies through email and push notifications, increasing adoption of relaunch by 30% of existing customers.

Demonstrated strong self-starter skills and the ability to meet deadlines by managing a workload of 5+ projects simultaneously, consistently meeting tight deadlines and delivering projects on time. Directed a team of 12 in a go-to-market program for the expansion of The Ohio State University chapter, resulting in a 150% increase in active house through message frameworking.

Collaborated with internal partners for day-to-day operations including tracking, B2B resolution, as well as technical support to 300+ business members. Adapted complex hardware, software, and network problems to accurately resolve issues, and prepare reports summarizing and analyzing the issues regarding treasury, cash management, and depository products.