Vice President General Manager-Health And Wellness
Walnut Creek, Ca, Us
Provide strategic, full P&L, and organizational leadership for a growing portfolio of branded products. Drive profitability through innovative product and brand development, clear in-market execution, demand generation / category creation activities, increased efficiencies in supply chain and manufacturing, along with revenue growth.Lead: Marketing strategy & Planning, Innovation, Product Development, Brand Growth, Trade Marketing, eCommerce and Brick and Mortar Retail Sales. Lead interface to coordinate execution across Sales, Operations, Manufacturing, R&D team and key opinion leaders. Innovation, Product Development, E commerce, M&A, Demand Creation, Digital & Social, Brand Management, CMO, Chief Marketing Officer, Consumer Insights, DTC, packaging, SVP Marketing, General ManagerAmazon, Chewy, Walmart, Target, Petco, Tractor Supply, PetSmart.