Vicky Murray Email & Phone Number

Leeds, England, United Kingdom

Changing the world for women and girls, starting with the laundry. Clean Cut (launching later this year) will offer products and services that help couples better see, value and share the ‘invisible load’ of care tasks.

London, England, United Kingdom

Feel believes that strong, distinctive brands are the ones that really, deeply understand and respond to what consumers think and need (rather than just mirror their lives and problems). We provide consumer insight and strategy work to ensure our clients' strategy and briefs are on pointe and that creative is developed against true consumer insight to create memorable, compelling and moving campaigns. We also help client's identify (and resolve) gaps in the other 3 'Ps' needed to make their comms work really fly!

Leeds, England, United Kingdom

Leeds, United Kingdom

I really enjoyed working with Arla and the Organic Trade Board on a 6 month contract to understand how we tell the fascinating story of Organic. Organic is a significant, tangible choice consumers can make to protect nature and wildlife and ultimately restore and sustain life on our planet. As a complete convert it was fantastic to help consumers discover and understand Organic. My role included: • Working with the OTB and partners across the industry to develop a fresh identity and campaign to promote Organic to consumers and retailers ahead of Organic September 2020• Projects to develop Arla's Organic standards and 2021 positioning and NPD launch to support this

Bradford, United Kingdom

• Finalised TVC development and media plan• Developed support campaign for TVC including a blend of contextual digital advertising and social campaign with Cleanfluencers• Worked with commercial team on commercial analysis and development of retailer presentations and sell in decks

Leeds, United Kingdom

• I was responsible for the BSM category which includes Lurpak, Anchor, Yeo Valley, Lactofree and OL butters and spreads and is worth over £400m retail sales value• I lead and managed a team of 4 people - two brand managers, an innovation manager and marketing assistant.• I worked closely with the global Lurpak team and supported the brand manager to deliver Lurpak Butterbox innovation and the 'Where there is cooks, there is hope' TVC. • I worked with commercial teams to deliver commercial targets, NPD and category strategy - this included running a workshop for Asda to develop a BSM Category Strategy and joint action plan• I pulled together scenarios and reccomendations around the impact of BREXIT•

Leeds, United Kingdom

• Coming back from my second maternity leave I was was offered the opportunity to cover this role until the candidate (who was working their notice period started) which was a great opportunity to try something different• I managed the brand planning process for 2020 co-ordinating our strategic creative and media agencies and internal digital team • I advised and supported brand managers across the business to develop their 2020 brand and media plans.• The process resulted in on brief, on budget brand and media plan development for Cravendale, Lurpak, Anchor, Arla Skyr, Yeo Valley, Starbucks Ready to Drink, Goodness, BOB and Big Milk.

Leeds, United Kingdom

• Worked on development and implementation of the BSM category strategy and 5 yearbusiness plan to grow the BSM category as a whole and specifically Arla brands.• Specifically responsible for the development of the 5 year Anchor business and brandstrategy and plans.• Turned Anchor around from decline to growth with a campaign and communicationstrategy that won us Grocer Brand of the Year 2018.• Developed a new positioning and creative strategy for Anchor that yielded a TV ad whichoutperformed all the other Arla Brands on the OneScore

Leeds, United Kingdom

• Turned Cravendale around from decline to 2% volume growth in 2015 through anaggressive commercial and brand strategy with initiatives developed and landed in year.• Developed a clear new strategy and positioning for the brand.

Leeds, United Kingdom

- Developed and launched Arla’s UK yogurt proposition (Skyr and Protein) in 2014. - A completely new category for Arla UK, it was worth £16m within a year and Skyr wenton to win Product of the Year.

Leeds, United Kingdom

Managed delivery of 2013 plans to deliver 28% YOY growth and developedthe Lactofree 2014-15 strategy, creative platform and brand plans.

• Developed brand strategy and high impact, guerrilla marketing campaign for SimplySausages to drive over 18m OTS and 60,000 customer engagements on a £60k budget.• Saved Lishman’s sausages from de-list in Asda through new format and positioning

Leeds, United Kingdom

• Grew the Ainsley Harriott brand 15% to become a £29m brand 2011-2012.• Developed and implemented the £1m “25,000 miles of flavour” campaign which included asocial media campaign to send a fan to Vietnam to find our next soup flavour.• Won three Grocer NPD awards for products I developed for Ainsley Harriet and Simon Rimmer

Harrogate, United Kingdom

• Developed product and comms strategy for a new packaged cake range which launched inJune 2010 and saw 30% YOY unit growth and 68% revenue growth in the first 3 months.• Instigated and commissioned a major piece of research for Bettys Cookery School andworked with the management team to develop a new marketing strategy for growth• Worked on menu redevelopment that delivered 8% year on year growth.

• Grew Viking to commercial market leader from number two and maintained Hallam’snumber one position and Radio Aire’s number two despite, declining radio audiences.• Increased the number of people who had heard of Hallam from 86.6% in Jan 08 to 92.4% inJan 09. At Viking awareness rose from 74.6% to 80.1%. Radio Aire held at 71.9%. (RAJAR)• Brokered contra-partnerships with Sheffield Star, CBS Outdoor, Hull City Football Club andLeeds Rhinos to generate £500k+ of free media/advertising.• Won, managed and leveraged sponsorships of Party in the Park (the UK’s largest freeoutdoor concert with 70,000 spectators), Hull City Lights and Leeds Ice Cube.

Wakefield

Doncaster, United Kingdom

Doncaster, United Kingdom

Ma, Marketing Management

Worked full time throughout studies in a PR agency and then Press Office. Studied evening/part time.

Cim, Professional Certificate & Post Grad Diploma

Worked full time throughout studies in a PR agency and then Press Office. Studied evening/part time.

Ba (Hons), Marketing & Business

Worked full time throughout studies in a PR agency and then Press Office. Studied evening/part time.