Vicky Murray Email and Phone Number
Entrepreneur and brand and marketing strategy specialist. Founder of Clean Cut – changing the world for women and girls, starting with the laundry. Clean Cut (launching next year) will offer products and services that help couples better see, value and share the ‘invisible load’ of care tasks.Lead consultant at Big Black Door – strategic marketing consultancy for food and drink brands.Co-founded consultancy Atalante Marketing supporting start-up and scale-up health and wellness brands and acting as strategic partner to the Organic Trade Board. Over 20 years ‘in the thick of it’, client-side, in commercial senior brand management and marketing roles. Developing and launching brands and products from scratch as well as turning around and growing some of the UK’s best loved brands including Lurpak, Anchor butter, Arla Skyr, Cravendale and Ainsley Harriott Foods. BA (Hons) Marketing, Masters in Marketing Management, CIM Post-Grad Diploma and Fellow of the Chartered Institute of Marketing. Winner of Grocer Gold Brand of the Year and 5 Grocer NPD awards.
Big Black Door
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- bigblackdoor.com
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- 1
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Lead ConsultantBig Black Door Mar 2024 - Present
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FounderClean Cut Mar 2024 - PresentLeeds, England, United KingdomChanging the world for women and girls, starting with the laundry. Clean Cut (launching later this year) will offer products and services that help couples better see, value and share the ‘invisible load’ of care tasks. -
Marketing Strategy AdvisorFeel Agency Sep 2023 - PresentLondon, England, United KingdomFeel believes that strong, distinctive brands are the ones that really, deeply understand and respond to what consumers think and need (rather than just mirror their lives and problems). We provide consumer insight and strategy work to ensure our clients' strategy and briefs are on pointe and that creative is developed against true consumer insight to create memorable, compelling and moving campaigns. We also help client's identify (and resolve) gaps in the other 3 'Ps' needed to make their comms work really fly! -
Atalante Marketing Co-Founder & Director | Marketing Strategy | Smes, Start-Ups & Challenger BrandsAtalante Marketing - Strategic Marketing Consultancy Aug 2020 - Jun 2024Leeds, England, United Kingdom -
Arla Foods Organic Communications Manager (Interim/Project)Arla Foods Jan 2020 - Jul 2020Leeds, United KingdomI really enjoyed working with Arla and the Organic Trade Board on a 6 month contract to understand how we tell the fascinating story of Organic. Organic is a significant, tangible choice consumers can make to protect nature and wildlife and ultimately restore and sustain life on our planet. As a complete convert it was fantastic to help consumers discover and understand Organic. My role included: • Working with the OTB and partners across the industry to develop a fresh identity and campaign to promote Organic to consumers and retailers ahead of Organic September 2020• Projects to develop Arla's Organic standards and 2021 positioning and NPD launch to support this -
Astonish Cleaning Head Of MarketingAstonish Cleaning Products Oct 2019 - Jan 2020Bradford, United Kingdom• Finalised TVC development and media plan• Developed support campaign for TVC including a blend of contextual digital advertising and social campaign with Cleanfluencers• Worked with commercial team on commercial analysis and development of retailer presentations and sell in decks -
Arla Foods Senior Brand And Category Manager Butters & Spreads (Lurpak & Anchor)Arla Foods Jun 2019 - Oct 2019Leeds, United Kingdom• I was responsible for the BSM category which includes Lurpak, Anchor, Yeo Valley, Lactofree and OL butters and spreads and is worth over £400m retail sales value• I lead and managed a team of 4 people - two brand managers, an innovation manager and marketing assistant.• I worked closely with the global Lurpak team and supported the brand manager to deliver Lurpak Butterbox innovation and the 'Where there is cooks, there is hope' TVC. • I worked with commercial teams to deliver commercial targets, NPD and category strategy - this included running a workshop for Asda to develop a BSM Category Strategy and joint action plan• I pulled together scenarios and reccomendations around the impact of BREXIT•
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Arla Foods Senior Media Manager (Interim)Arla Foods Apr 2019 - Jun 2019Leeds, United Kingdom• Coming back from my second maternity leave I was was offered the opportunity to cover this role until the candidate (who was working their notice period started) which was a great opportunity to try something different• I managed the brand planning process for 2020 co-ordinating our strategic creative and media agencies and internal digital team • I advised and supported brand managers across the business to develop their 2020 brand and media plans.• The process resulted in on brief, on budget brand and media plan development for Cravendale, Lurpak, Anchor, Arla Skyr, Yeo Valley, Starbucks Ready to Drink, Goodness, BOB and Big Milk.
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Anchor Butter Senior Brand ManagerArla Foods May 2017 - Apr 2019Leeds, United Kingdom• Worked on development and implementation of the BSM category strategy and 5 yearbusiness plan to grow the BSM category as a whole and specifically Arla brands.• Specifically responsible for the development of the 5 year Anchor business and brandstrategy and plans.• Turned Anchor around from decline to growth with a campaign and communicationstrategy that won us Grocer Brand of the Year 2018.• Developed a new positioning and creative strategy for Anchor that yielded a TV ad whichoutperformed all the other Arla Brands on the OneScore
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Cravendale Milk Senior Brand ManagerArla Foods Jan 2015 - May 2017Leeds, United Kingdom• Turned Cravendale around from decline to 2% volume growth in 2015 through anaggressive commercial and brand strategy with initiatives developed and landed in year.• Developed a clear new strategy and positioning for the brand.
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Skyr/Protein Brand Manager (Project Role To Develop And Launch Arla'S Yogurt Proposition)Arla Foods Aug 2014 - Jan 2015Leeds, United Kingdom- Developed and launched Arla’s UK yogurt proposition (Skyr and Protein) in 2014. - A completely new category for Arla UK, it was worth £16m within a year and Skyr wenton to win Product of the Year.
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Lactofree Dairy Brand ManagerArla Foods Aug 2013 - Jan 2015Leeds, United KingdomManaged delivery of 2013 plans to deliver 28% YOY growth and developedthe Lactofree 2014-15 strategy, creative platform and brand plans.
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Cranswick Foods Brand Manager (Weight Watchers | The Black Farmer | Simply Sausages)Cranswick Country Foods Plc 2012 - 2013• Developed brand strategy and high impact, guerrilla marketing campaign for SimplySausages to drive over 18m OTS and 60,000 customer engagements on a £60k budget.• Saved Lishman’s sausages from de-list in Asda through new format and positioning -
Ainsley Harriott & Simon Rimmer Brand ManagerSymington'S Limited Nov 2010 - Nov 2012Leeds, United Kingdom• Grew the Ainsley Harriott brand 15% to become a £29m brand 2011-2012.• Developed and implemented the £1m “25,000 miles of flavour” campaign which included asocial media campaign to send a fan to Vietnam to find our next soup flavour.• Won three Grocer NPD awards for products I developed for Ainsley Harriet and Simon Rimmer -
Bettys & Taylors Marketing ManagerBettys And Taylors Sep 2009 - Nov 2010Harrogate, United Kingdom• Developed product and comms strategy for a new packaged cake range which launched inJune 2010 and saw 30% YOY unit growth and 68% revenue growth in the first 3 months.• Instigated and commissioned a major piece of research for Bettys Cookery School andworked with the management team to develop a new marketing strategy for growth• Worked on menu redevelopment that delivered 8% year on year growth.
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Bauer Radio Yorkshire Regional Marketing Director96.3 Radio Aire 2007 - 2009• Grew Viking to commercial market leader from number two and maintained Hallam’snumber one position and Radio Aire’s number two despite, declining radio audiences.• Increased the number of people who had heard of Hallam from 86.6% in Jan 08 to 92.4% inJan 09. At Viking awareness rose from 74.6% to 80.1%. Radio Aire held at 71.9%. (RAJAR)• Brokered contra-partnerships with Sheffield Star, CBS Outdoor, Hull City Football Club andLeeds Rhinos to generate £500k+ of free media/advertising.• Won, managed and leveraged sponsorships of Party in the Park (the UK’s largest freeoutdoor concert with 70,000 spectators), Hull City Lights and Leeds Ice Cube.
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Bezier Marketing Communications ManagerBezier (London) 2003 - 2007Wakefield -
Doncaster Council Press OfficerDoncaster Council 2001 - 2003Doncaster, United Kingdom
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Press & Pr AssistantColbear 1999 - 2001Doncaster, United Kingdom
Vicky Murray Skills
Vicky Murray Education Details
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Dearne Valley Business SchoolMarketing Management -
Dearne Valley Business SchoolProfessional Certificate & Post Grad Diploma
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Dearne Valley Business SchoolMarketing & Business
Frequently Asked Questions about Vicky Murray
What company does Vicky Murray work for?
Vicky Murray works for Big Black Door
What is Vicky Murray's role at the current company?
Vicky Murray's current role is Brand Founder | Brand & Marketing Strategy Advisor | FMCG Specialist.
What schools did Vicky Murray attend?
Vicky Murray attended Dearne Valley Business School, Dearne Valley Business School, Dearne Valley Business School.
What skills is Vicky Murray known for?
Vicky Murray has skills like Leadership, Marketing Management, Management, Fmcg, Product Development, Public Relations, Marketing Communications, Customer Insight, Market Research, Operations Management, Fast Moving Consumer Goods, Brand Management.
Who are Vicky Murray's colleagues?
Vicky Murray's colleagues are Daniel Nsangou.
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Vicky Murray
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Vicky Murray
Broadcast Journalist And Pr Specialist Working As A Communications And Office ManagerKilmarnock3yahoo.com, hotmail.com, yahoo.com
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