Vicky Robertson Email & Phone Number

Harrogate, England, United Kingdom

North Yorkshire

As Group SEO/ SEM Specialist for Unit4 Business Software my responsibilities include:Analytics & CRO- Researched, implemented and doumented an a/b testing process for use across the group- Creation of user journeys to inform website structure and web page content- Successfuly managed the Tag Manager implementation process for all Unit4 marketing sites- Creation and maintenance of dashboards and reports focused on KPI's- Using Salesforce to identify and report on… Show more As Group SEO/ SEM Specialist for Unit4 Business Software my responsibilities include:Analytics & CRO- Researched, implemented and doumented an a/b testing process for use across the group- Creation of user journeys to inform website structure and web page content- Successfuly managed the Tag Manager implementation process for all Unit4 marketing sites- Creation and maintenance of dashboards and reports focused on KPI's- Using Salesforce to identify and report on leads created by the unit4.com website, regional sites and AdWords- Supporting the implementation of the personalization feature via the new CMS- Test plan creation and hypothesis development- Post test analysis and reporting- Identifying opportunities for personalization on unit4.com and implementing SEO & PPC- Successfully led a project to find and onboard an SEO agency to support our global SEO- Successfully managed SEO for the migration of all Unit4 marketing websites to both a new domain and a new CMS- Supporting and liaising with colleagues at all levels around the world with their online marketing activities and with their SEO/PPC agencies when needed- Optimising the corporate website, www.unit4.com, for organic search- Researching, creating, managing & reporting on paid search campaigns (AdWords and Bing) with a focus on lead generation - Planning and implementing AdWords experiments to identify opportunities for improvement Show less

Harrogate, United Kingdom

Reporting to the Web Manager I was responsible for testing new websites as well as new modules in our internal CMS, supporting website migrations, being the key point of contact for our colleagues at all levels across the world and training colleagues in the use of our internal CMS.

Sunderland, United Kingdom

Design new websites using Photoshop. Build / maintain websites using HTML/CSS. Co-ordinate content for the site, updating and publishing new content and working with key stakeholders to ensure content was accurate, relevant and delivered on time.

Bsc (Hons), Multimedia

Gnvq (Advanced), Business