- Set up the brands first ever Press Office, including creating full and detailed contact sheets, key contacts and press sample system.- Ran the press office, including daily media research, press liaison, writing press releases, creating weekly media alerts for target press, press sample send outs and returns - Generating fantastic PR coverage in a range of key fashion titles including national newspapers and fashion supplements, monthlies and weeklies, relevant regionals, online and blogs.- Arranging external meetings with key members of the press to highlight the brand.- Created and managed the brands first ever yearly Marketing Calendar, which drilled right down to the bottom line to keep a strong ethos on all channels.- Managed all Facebook activity, in-line with the campaign calendars and commercial objectives.- Management of advertising schedule, planning and creative artwork

- Day-to-day running of the press office, including daily media research, press liaison, writing press releases, creating weekly media alerts for target press, press sample send outs and returns - Generating fantastic PR coverage in a range of key fashion titles including national newspapers and fashion supplements, monthlies and weeklies, relevant regionals, online and blogs.- Arranging external and internal meetings with key members of the press and attending all relevant trend talks.- Organising, assembling and implementing our seasonal press events twice a year and other short lead events.- Managing all our international partners PR Offices, both internal and external, ensuring they have all relevant, info, images, samples etc in a timely manner. Plus monitoring their monthly reports and feeding back to the SMT- Support the development and delivery of all PR collateral, including shoots, look books and invitations.- Producing timely monthly PR reports and analysis for the monthly board meeting.- Sharing key press coverage with the business, stores and international partners.

- Create & manage all online content including brand pages, homepage graphics, product photography and SEO optimized copywriting.- Manage all social media platforms (Facebook, Twitter, YouTube, Pinterest and Instagram) on agreed campaign calendars and commercial objectives, across a variety of channels (full price, off price, wholesale and International)- Creation of all brand copy across every touch point on both external and internal comms - Management of external PR agency across 2 national brands- Management of advertising schedule, planning and creative artwork- Creation of the Radley blog – design, content and updates

- Website content creation and management, main site, trend, occasion and category pages. - Visual merchandising of website to be in line with store launches. Ensuring creative and commercial consistency- Manage copy and brand voice – SEO friendly product descriptions and strap lines for all product launches and activities- Photography direction and coordination for website– liaising with merch for product selection and creative briefing- Weekly email content and product selections- Briefing and direction to creative teams of all web and email generation - Google Analytics to track site performance and feedback to company management- Uploading all product copy and images to the site.

- Photography generation for website, liaise with merch and design to acquire all required product information.- Refreshing the sites so it always reflected sales, trends and themes.- Management of all e-commerce photo shoots, in-house studio and photographic schedule.- E-commerce Manager support for email marketing.- Accessorizing and styling all of the outfits for website imagery.