Vicky Tsai Email & Phone Number

‣ Manage e-commerce platform and successfully drive sales growth with 50% YoY‣ Build and execute membership management action plan through D2C to enhance customer loyalty and activate sleeping customers‣ Social media channel establishment, content marketing, gaining owen media traffic‣ Manage all digital and interactive communications, including EDM, SMS, online public relations, online advertising, viral communication campaigns. Gather data from various sources to create marketing… Show more ‣ Manage e-commerce platform and successfully drive sales growth with 50% YoY‣ Build and execute membership management action plan through D2C to enhance customer loyalty and activate sleeping customers‣ Social media channel establishment, content marketing, gaining owen media traffic‣ Manage all digital and interactive communications, including EDM, SMS, online public relations, online advertising, viral communication campaigns. Gather data from various sources to create marketing performance reports‣ Drive Cross-industry cooperation, to exchange resources and seek opportunities of new initiative.Key Achievement:‣ Develop and drive owned media content and advertising strategies such as Line and Facebook account. Successfully deliver strategic goals including FB post 10M organic reach,135 shares, WOM with 1/2 traffic to the website, and products sold-out in a week.‣ Lead sales projects to significantly improve sales performance with over 50% growth, enhance loyalty of existing customers by 30%, and increase the number of orders by↑8 times.‣ Initiate cross-industry cooperation with Life Insurance/several top banks with focus on list exchange and additions. Show less

Service Brand: Estee Lauder‣ Provide all-media suggestions, including social media, TV, print media, etc.‣ Plan annual budget for brand clients to maximize advertising benefits.‣ Monitor media results closely to flexibly adjust the action plan in a timely manner.‣ Content project management，Lead co-working units to produce text, images, videos etc. that meet expectations.‣ Execute Word-of-mouth marketing operations (including forums Facebook clubs and KOL)‣ Lead EC… Show more Service Brand: Estee Lauder‣ Provide all-media suggestions, including social media, TV, print media, etc.‣ Plan annual budget for brand clients to maximize advertising benefits.‣ Monitor media results closely to flexibly adjust the action plan in a timely manner.‣ Content project management，Lead co-working units to produce text, images, videos etc. that meet expectations.‣ Execute Word-of-mouth marketing operations (including forums Facebook clubs and KOL)‣ Lead EC project, to formulate the online sales strategy and ensure the most crucial KPIs can be delivered.Key Achievement:‣ Launch brand-new product with half-year 50 million budget and successfully increase SOV by 80%, while lower CPL by 30%‣ Improve EC ROAS to reach $15 with growth of 375%, which will drive customers to pay more attention and increase their budgets on EC. Show less

Taipei

- Annual sales growth for more than 20%, starting with annual and new product launch plan, cascading to media and marketing strategy execution.- Build up company group website, app, and eCom plateform, liasing product and cash flow.- Manage company social media, "New Paradise" fans have been increased for more than 80, 000 within 6 months.- Transforming traditional foods industry to eCom, gain more than $2M sales per year by developing "healthy Bu-Dai Chicken" on line.-… Show more - Annual sales growth for more than 20%, starting with annual and new product launch plan, cascading to media and marketing strategy execution.- Build up company group website, app, and eCom plateform, liasing product and cash flow.- Manage company social media, "New Paradise" fans have been increased for more than 80, 000 within 6 months.- Transforming traditional foods industry to eCom, gain more than $2M sales per year by developing "healthy Bu-Dai Chicken" on line.- Memeberships management to recruit with more than 2000 new members withing 6 months, and re-purchase rate hit 50%+ of total sales by right customer group dfferentiation strategy.- Digital media marketing planning, integrate KOL events and advertisement explosure to utilize ROAS from $0.22 to $5, more than 25 times growth.- Affiliate marketing plan to increase 20% of the revenue, collaborate with e-platefroms channels to mitigate business high-low effect, e.g. delivery and order APP. Show less

Taiwan

Service Brand: Shiseido Group、Nike、FORD‣ Responsible for media strategy planning and pitching, media buying, performance optimization and insight finding.‣ Key Achievement: Helped Shiseido drive 2,000 people to physical stores in 1 week through O2O strategy. Received “4A Ad Award” with 陳綺貞 “時間的歌聲音採集計畫” project.

Taiwan

‣ In charge of ad performance optimization and made 40% revenue rate per month through social media such as Facebook, Weibo and Tencent.‣ Organized and established “Fansbao” (the Training Institution of Taobao) within 4 months. In charge of brand marketing, strategic planning and partnership management.‣ Organized the press conference of Taobao Training Institution, which successfully attracted more than 40 media reports and made 500 students enrolled in 3 months. ‣ Counseling B2C… Show more ‣ In charge of ad performance optimization and made 40% revenue rate per month through social media such as Facebook, Weibo and Tencent.‣ Organized and established “Fansbao” (the Training Institution of Taobao) within 4 months. In charge of brand marketing, strategic planning and partnership management.‣ Organized the press conference of Taobao Training Institution, which successfully attracted more than 40 media reports and made 500 students enrolled in 3 months. ‣ Counseling B2C platform operation, cross-border marketing program planning. Show less

Taiwan

‣ In charge of the B2B marketing program planning, implementation, performance improving.‣ Served for 1,500 companies to explore the B2B global market through Alibaba.com and doubled their order conversion rate.‣ Was promoted to advertising products manager due to the outstanding performance. Lead critical Taiwan region localization project, established new sales and service SOP, and doubled both the users and sales revenue. ‣ In charge of the B2B marketing training instruction… Show more ‣ In charge of the B2B marketing program planning, implementation, performance improving.‣ Served for 1,500 companies to explore the B2B global market through Alibaba.com and doubled their order conversion rate.‣ Was promoted to advertising products manager due to the outstanding performance. Lead critical Taiwan region localization project, established new sales and service SOP, and doubled both the users and sales revenue. ‣ In charge of the B2B marketing training instruction, held nearly 60 classes in one year and awarded with the “Top lecturer of the year". Show less

Taiwan

‣ Key Account：Companies in 3C, Education and Gaming industry‣ Creating online advertising campaign strategic on search marketing solutions for key accounts’business expansion.‣ Ad copy writing and keyword expert for internal campaigns, and monitoring and analyzing performance of campaigns.‣ Managed keyword lists to deliver optimal client results and provided suggestion to improve performance