- Business Development: · Indie Game Partnerships: Proactively sourced and secured publishing rights for Brainy Hat (also called: The Adventures of Mr. Hat), releasing it on Steam, Google Play, and AppStore. The game achieved over 100,000 downloads on Google Play.· Outsourcing Coordination: Efficiently connected with localization, sound, and visual effects outsourcing teams, leveraging personal contacts to improve translation quality.· Brand Promotion & KOL Partnerships: Drafted English press releases and bilingual emails, establishing collaborations with over 1,500 KOLs and media outlets globally, significantly boosting game visibility.- Game Publishing: · Platform Integration: Contributed to the global publishing of 11 games, mastering integration processes for Google Play, AppStore, and TapTap. · Social Media Management: Led operations on Facebook, TikTok, Twitter, Youtube and Discord, enhancing brand presence. One TikTok video garnered 225,800 views.· User Operations: Collected and addressed user feedback, raising a game’s Google Play rating from below 3.8 to 4.5, boosting both user satisfaction and retention.· Cross-Team Collaboration: Maintained close coordination with multiple development teams to align on resources and expectations.- English Localization: Led the full localization process for 10+ games, including full-text translation, English UI proofreading, and extensive game testing to ensure content accuracy and market fit.- Advertising:· Campaign Execution: Delivered highly targeted ads on platforms like Facebook, Google Ads, and TikTok. Optimized ad performance through data analysis, achieving a 7-day LTV of $5 and a day-2 retention rate of 38% for a hybrid monetization game.· Apple Search Ads (ASA) Support: Assisted the ASA team with keyword optimization and data tracking, ensuring ad campaigns met performance expectations.· Ad Creative Management: Wrote and optimized bilingual ad copy based on market trends and competitor analysis.

- Game Localization· Managed localization for Gunfire Reborn and other games across 15 languages.· Maintained close communication with players and the development team, promptly collecting and addressing localization feedback to improve the overall game experience.- User Operations· Oversaw multiple community platforms such as Baidu Tieba, QQ Groups, Reddit, Discord, and Twitter, successfully engaging and retaining a large active user base.· Acted as a bridge between players and the development team, collecting and relaying player suggestions, leading to improved player satisfaction.· Encouraged players to create and share UGC, boosting community engagement and fostering a vibrant game community.- Product Operations· Compiled game materials and assisted with award submissions and multi-platform marketing efforts, enhancing game visibility and brand recognition.· Coordinated preparations for game launches, including market research and promotion planning, ensuring smooth game releases.· Conducted in-depth analyses of competitors and popular games, writing review reports that provided strategic insights for game operations.- KOL Collaboration· Proactively reached out to over 1,000 non-paid KOLs worldwide, securing several successful partnerships. Built long-term relationships to drive game promotion.· Managed paid KOL collaborations, including drafting briefs, liaising with internal and external teams, and overseeing contract negotiations. - Media Engagement: · Wrote and proactively sent over 250 review invitations to foreign medias, attracting significant attention from overseas media outlets.· Assisted the internal PR team with domestic media collaborations, providing game-related materials and press releases to expand game influence- Exhibition Management: Represented Gunfire Reborn at ChinaJoy, overseeing all aspects of booth preparation and coordination.

- Core Responsibilities: Developed media buying plans based on client budgets, accurately u nderstanding client needs to propose targeted solutions and strategies.- Channel Coordination: Managed relationships with various online and offline media platforms, such as Weibo, WeChat public accounts, YouTubers, newspapers, and shopping malls. Adjusted order details in response to media pricing and availability changes, maintaining strong media partnerships.- Progress Monitoring: Ensured timely and accurate delivery of ad content to media platforms, tracking ad placements to ensure they were published on time and met quality standards.- Data Analysis: Tracked and analyzed ad performance data, adjusting media buying plans as needed and preparing to modify purchase orders based on results.- Report Generation: Compiled end-of-project reports using Excel and PowerPoint, based on data collected throughout the project.

- Key Responsibilities: Familiarized with all brands' placement and basic information in-store and assisted customers by identifying and recommending products that met their specific needs. Managed product displays, monitored inventory, and promptly relayed customer feedback and team requirements to the manager.- Customer Relations: Delivered high-quality service by adhering to customer service protocols, employing flexible service approaches to ensure customer satisfaction, and enhancing customer loyalty and trust.

- Account Management: Managed the operations of a WeChat Official Account, including original content creation, planning and executing special topics, expanding media partnerships, and handling content licensing. Actively engaged with users, significantly increasing account visibility and follower engagement.- Promotional Support: Assisted in writing promotional materials such as investment brochures and advertising copy, while helping to identify and explore new collaboration opportunities.