Vicky Watkins Email & Phone Number

Australia

Australia

Gold Coast

Gold Coast

Gold Coast

Lead a high-performing Brand & Marketing Communications team of eight in a fast-paced environment to deliver on outcomes across a wide spectrum of tasks and projects. Develop and implement brand strategy and multi-channel campaigns. Provide marketing communications solutions for other business units as an enabler to their objectives via digital and traditional means. Utilise a proactive thinking approach and draw on available intel to make strategic, flexible and considered decisions in a dynamic environment whilst managing a range of concurrent projects. As you’d expect in a position at this level, relationship building along with stakeholder and budget management are key skills required.

Gold Coast

Management of one stream of a dynamic marketing communications team to deliver on business objectives for 3 successful consumer brands and 1 B2B brand. Working with the Marketing Manager to strategically develop multi-faceted brand campaigns including creative, approach and media with multiple campaigns running concurrently. Providing leadership on creative campaign solutions and assets for units around the business, including retail marketing, MICE, sales, HR, Directorate and corporate. Building key senior stakeholder relationships along with evaluation of campaign success against metrics.

Brisbane, Australia

Developing strategic approaches and implementing marketing programs focused on brand building and awareness through end-to-end delivery of integrated ATL & BTL marketing communication campaigns. Managing a significant budget and leading operational marketing team including media relations. Multi-channel advertising, content strategy, SEM, direct brand management, internal communications, web content management, direct marketing, media relations management, customer and brand research, marketing collateral development, internal and external stakeholder management, communication effectiveness evaluation.

Brisbane, Australia

Initiating, developing, coordinating and implementing marketing communications and activities, including marketing plans and campaigns through a wide range of channels with a customer acquisition and product focus. Multi-channel advertising, digital and online marketing, web content management, environmental scanning, direct marketing, marketing collateral development, internal and external stakeholder management, communication effectiveness evaluation.- Managing multiple integrated multi-channel product marketing campaigns to grow student enquiries, preferences and enrolments- Design and development of web content to drive customer engagement and conversion from enquiry- Implementing customer conversion communications to deliver an increase of 18% from preference option- Initiating and delivering key annual events for School Guidance Officers and potential students- Provision of expert advice and recommendations based on marketing knowledge to Faculty management team- Web content development, direct email marketing, SEM and online display advertising targeting specific markets- Analysing and evaluating the effectiveness of marketing activities to inform future decision making- Managing development and production of point of sale materials and publications.

Gold Coast

Developing and managing customer retention strategy through implementing marketing communication campaigns to improve customer experience, increase customer value and prolong lifecycle, grow revenue and product sales. Direct marketing campaigns, customer communications, strategic development, team management, internal communications, e-marketing, project management, customer research creation and analysis.

Gold Coast

Management and progression of product category through marketing communications activities and analysis to drive sales, improve margin and improve individual products.

Milton Keynes, United Kingdom

Delivering national and local focused marketing strategies and communications plans for growth in business banking category through effective management of multi-million dollar budget and marketing communication activities. Day-to-day product management and driving product development and launch.Multi-channel end-to-end campaign management, content marketing digital marketing, activity effectiveness analysis, internal and external stakeholder management, product research, collateral development, product management, use of CMS and e-DM software, internal communications.

Hemel Hempstead, United Kingdom

Digital focused role creating and implementing digital marketing communications campaigns and content for direct channels. Responsibility for reporting on sales/campaign performance, managing stock levels and product margin mix within these channels.

Hemel Hempstead, United Kingdom