Vicky Yichi Chen Email & Phone Number

Taiwan

Los Angeles, California, United States

- Drove user acquisition for the US market to support business growth. - Optimised eCommerce in-app sales funnel, utilised marketing channels to drive conversions and increase revenue. Optimising app ecosystem and UX/UI.- Oversaw and managed the customer community. Drove initiatives and training sessions to increase engagement and build relationships. - Managed and oversaw performance marketing campaigns, maximising ROI to drive traffic for app downloads and signups. Reviewed and… Show more - Drove user acquisition for the US market to support business growth. - Optimised eCommerce in-app sales funnel, utilised marketing channels to drive conversions and increase revenue. Optimising app ecosystem and UX/UI.- Oversaw and managed the customer community. Drove initiatives and training sessions to increase engagement and build relationships. - Managed and oversaw performance marketing campaigns, maximising ROI to drive traffic for app downloads and signups. Reviewed and revamped content and branding on website and social media channels, to ensure consistency in messaging. Show less

- Drive revenue growth 657% vs. 2020, 504% 2022 H1. Country lead on the ground, coordinate cross function team alignment.- Manage and 100% delivered multiple client lead generation, content, marketing insight campaigns. - Develop market strategy, growth plan, competition analysis report for Hello Yishi platform. - Manage local marketing activities including SEO, website feature launch, member acquisition, CRM, advertising, social media. Drive all channel performance: social media… Show more - Drive revenue growth 657% vs. 2020, 504% 2022 H1. Country lead on the ground, coordinate cross function team alignment.- Manage and 100% delivered multiple client lead generation, content, marketing insight campaigns. - Develop market strategy, growth plan, competition analysis report for Hello Yishi platform. - Manage local marketing activities including SEO, website feature launch, member acquisition, CRM, advertising, social media. Drive all channel performance: social media engagement rate 4.3%, Facebook +6%, Instagram +89%, LINE +1265% followers. signed 7 media partners.- Develop customised journey for client campaigns to drive brand awareness, educational content, conversion and collect insights. Show less

Taipei City, Taiwan

- Product management: develop go-to-market strategy, messaging and commercialisation plan. Partner with Global team on product beta release and drive continuous improvement to meet regional specific needs. Conduct product trainings and webinars to customer facing teams and KOLs.- Product launch: collaborate with cross-functional stakeholders to drive the app and 2D3D integration technology on the web-based software launch in 14 Asia Pacific countries. Successfully drove app usage, 258% YoY… Show more - Product management: develop go-to-market strategy, messaging and commercialisation plan. Partner with Global team on product beta release and drive continuous improvement to meet regional specific needs. Conduct product trainings and webinars to customer facing teams and KOLs.- Product launch: collaborate with cross-functional stakeholders to drive the app and 2D3D integration technology on the web-based software launch in 14 Asia Pacific countries. Successfully drove app usage, 258% YoY growth in 2019, 169% YoY growth in 2020. - Digital transformation: build digital workflow framework and lead change management campaign to drive more digital tools usage and adoption.- Develop marketing campaign and materials. Collaborate with local teams for localisation and execution.- Conduct competitive analysis and share insight with cross-functional teams.- Produce analytical reports and track product KPIs. Show less

Taipei City, Taiwan

- Project Management: coordinated with regional project leads and local teams to ensure campaign planning and execution in a timely manner.- Collaborated with regional and global cross-functional teams on new product portfolio project and regionalised launch plan and execution, including pricing, system configuration, communication, and marketing materials.- Produced monthly reports and shared insights with local teams.- Developed marketing campaign and materials with agencies and… Show more - Project Management: coordinated with regional project leads and local teams to ensure campaign planning and execution in a timely manner.- Collaborated with regional and global cross-functional teams on new product portfolio project and regionalised launch plan and execution, including pricing, system configuration, communication, and marketing materials.- Produced monthly reports and shared insights with local teams.- Developed marketing campaign and materials with agencies and provided copywriting and brand guidelines. Assets included print materials, microsites, eNewsletters, interactive guides, banners and videos. Collaborated with local teams for localisation and execution.- Established centralised assets SharePoint. Collaborated with regulatory team to defined and documented marketing and compliance process.- Organised regional summits, marketing events, conferences, workshops and trainings across Asia Pacific.- Provided additional sales support. Show less

Taipei City, Taiwan

- Worked with digital marketing manager to develop digital ecosystem to capture consumer leads and drive conversion.- Developed Asian-focus website template with agency and drove 14 countries website localisation and optimisation with IT team.- Coordinated with local teams and agencies to localise marketing materials and execute campaigns.- Effectively managed team budget, including contract, invoice and payment tracking.- Organised activities across Asia Pacific including… Show more - Worked with digital marketing manager to develop digital ecosystem to capture consumer leads and drive conversion.- Developed Asian-focus website template with agency and drove 14 countries website localisation and optimisation with IT team.- Coordinated with local teams and agencies to localise marketing materials and execute campaigns.- Effectively managed team budget, including contract, invoice and payment tracking.- Organised activities across Asia Pacific including regional summits, conferences, workshops and internal meetings.- Organised Marketing Director's schedule and logistic. Show less

Kaohsiung City, Taiwan

- Provided support to customers, handling complaints and enquiries.- Collaborated with customers and factory to produce customised products. -Identified prospected new clients and developed into business accounts.- Produced content and managed website and LinkedIn page.- Developed marketing assets, including copy writing and graphic design.- Organised exhibitions and trade shows.

Kaohsiung City, Taiwan

Dental implant manufacturer in Taiwan. Products: dental implant system, surgical kit, bone grafting material, and orthopedic appliances.My responsibilities at HC Bios were majorly international sales and some local sales: - Provided trainings and onsite support to new customers.- Developed marketing communication materials.- Managed website and LinkedIn page, and provided regular content updates.- Organised exhibitions and trade shows. - Identified potential… Show more Dental implant manufacturer in Taiwan. Products: dental implant system, surgical kit, bone grafting material, and orthopedic appliances.My responsibilities at HC Bios were majorly international sales and some local sales: - Provided trainings and onsite support to new customers.- Developed marketing communication materials.- Managed website and LinkedIn page, and provided regular content updates.- Organised exhibitions and trade shows. - Identified potential partnerships and opportunities for collaboration to enter China market. Show less

Bachelor'S Degree, Foreign Language Literature And Linguistics

Activities and Societies: Activities in Department of Literature and Linguistics: 2008 Drama Night - A Midsummer Night's Dream (working.

Certificate Iv In Marketing, Marketing

Activities and Societies: Accomplished a market research for a charity - 1000km for kid, in order to help them understand the current fund.