Brand And Digital Manager
Current• Profitability enhancement for skincare, makeup, haircare, and perfume brands.• Development of accurate and data-driven annual sales projections to support business planning and decision-making.• Adapting international brand DNA for the Greek market.• Planning marketing and sales strategies, integrating new product launches and promotions with budget tracking.• Creation of social media and e-commerce animations aligned with the marketing calendar.• Optimization of campaign impact, working with agencies on targeting, KPIs, segmentation, and analysis.