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Vicky Almeida is listed as Insights Leader LATAM at Similarweb, a with 664 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Vicky Almeida.
Vicky Almeida previously worked as Consumer Insights Manager at Birdie and Consumer Marketing Insights Sr. Analyst at Natura. Vicky Almeida holds Doutorado Em Ciência Política from Universidade Estadual De Campinas.
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As an experienced Insights Leader, I specialize in driving data-driven decision-making and shaping impactful marketing strategies. With a strong foundation in both quantitative and qualitative research methodologies, I excel in translating complex social and consumer behavior data into actionable business insights. My expertise lies in integrating social research to develop innovative communication and marketing solutions, particularly within the dynamic Latin American market.I hold a Bachelor's in Political and Social Sciences and a Master’s in Political Science. My academic background complements my professional experience, enabling me to decode social behavioral dynamics and apply this knowledge to real-world business contexts.I am passionate about leveraging data to uncover market trends, optimize marketing strategies, and drive business growth. My goal is to continue applying my expertise to help companies navigate the complexities of the LATAM market and achieve their strategic objectives.
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- Lead the LATAM insights team in delivering comprehensive market analysis and data-driven recommendations.- Produce cross-category reports and provide analytical insights for the CPG and services sectors.- Collaborate with cross-functional teams to translate insights into actionable business strategies.
- Support companies achieve indisputable product leadership and drive sustainable business growth by using Birdie's cutting-edge AI to analyze millions of consumers and competitive data points, generating actionable insights and business recommendations.- Working with companies such as Midea Group Co Ltd, Microsoft Corporation, Hewlett-Packard Company (HP), Whirlpool Corporation and Jetson Electric Bikes.
- Customer and Insights Research team member- Conducted several research projects with partners such as Nielsen, Kantar, System One, Ipsos, Brandwatch, and Mind Miners supporting insights for different teams in order to understand market trends and consumer behavior needs- Researcher responsible for designing the briefing, sharing, and monitoring the research carried out by research institutes for Natura, understanding the best methodology approach- Conducted semiotics studies for Revista Natura and for advertising campaigns for brands such as Tododia, Ekos, Faces, Natura Homem, Essencial, Luna, Una, and Kaiak- Working conducting User Experience Research Projects across the company helping to understand behaviors, needs, and pain points of consumers and beauty consultants- Support teams to improve and facilitate people’s daily lives and to be able to learn and share knowledge and experience. Also, follow and support the launch of new assets in the app or tools pilots with reports of behavior and customer usability
São Paulo, Brasil
- Developed and executed multiple research projects to help define strategic marketing campaigns- Worked with companies such as Natura & Co, Banco BV, Itau Bank, Sadia, Ambev, Nextel, and Petlove&Co- Executed data and insights for studies on the consumer journey, consumer habits and use of the digital ecosystem, competitive analysis, media, and channel performance simulations, participation in prospecting and building targets, and personas
Campinas
- Conducted primary and secondary research using surveys, experiments, and literature reviews to examine political behaviors and attitudes.- Collaborated with multiple researchers to craft research strategies, collect data, and share findings through conference presentations and written publications. - Support analysis for research projects with qualitative and quantitative analysis ( regression, causal impact, time series, text analysis). https://www.institutodademocracia.org/o-instituto
Other employees you can reach at similarweb.com. View company contacts for 664 employees →
Chor Wen P.
Colleague at SimilarwebSingapore
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Nathalia Aben Athar
Colleague at SimilarwebTel Aviv-Yafo, Tel Aviv District, Israel
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Rebecca Moser, Mba
Colleague at SimilarwebNew York, United States
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Kaho Miyagawa
Colleague at SimilarwebSingapore
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Ofir Hasid
Colleague at SimilarwebTel Aviv-Yafo, Tel Aviv District, Israel
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Itai Baruch Haetzni
Colleague at SimilarwebIsrael
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Jainul Jainul
Colleague at SimilarwebChennai, Tamil Nadu, India
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Vered Albahari
Colleague at SimilarwebTel Aviv District, Israel
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Tal Milner
Colleague at SimilarwebIsrael
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Samuel Bellaïche
Colleague at SimilarwebTel Aviv District, Israel
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Activities and Societies: Participa do Grupo de Estudos de Política Brasileira
Quick answers generated from the profile data available on this page.
Vicky Almeida works for Similarweb.
Vicky Almeida is listed as Insights Leader LATAM at Similarweb.
Vicky Almeida is based in São Paulo, Brazil while working with Similarweb.
Vicky Almeida has worked for Similarweb, Birdie, Natura, Africa, and Tribal Worldwide.
Vicky Almeida's colleagues at Similarweb include Chor Wen P., Nathalia Aben Athar, Rebecca Moser, Mba, Kaho Miyagawa, and Ofir Hasid.
You can use AeroLeads to view verified contact signals for Vicky Almeida at Similarweb, including work email, phone, and LinkedIn data when available.
Vicky Almeida holds Doutorado Em Ciência Política from Universidade Estadual De Campinas.
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