Vicky Bansal Email & Phone Number

Delhi, Dl, In

Delhi, Dl, In

Gurugram, Haryana, India

Gurgaon, Haryana

★ 𝐌𝐚𝐧𝐚𝐠𝐞 𝐑𝐞𝐯𝐢𝐞𝐰𝐬 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧/𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐞𝐧𝐝 𝐭𝐨 𝐞𝐧𝐝 for four websites for Gartner viz. Software advise, Getapp, Capterra and Upcity★ Reviews Management: An average of 60k+ reviews per month►► Text and video reviews moderation and content management in 7 languages►► Scaling the team: Reviews Volume increased from 2k to 60K/month and team size increased by 10X in 4 years►► Process enhancement: continuous QA process improvements lead to a decrease in spam review by 90%☛☛ This helped Gartner save incentives worth 𝐔𝐒𝐃 ~450𝐊 𝐢𝐧 2019 𝐚𝐧𝐝 𝐔𝐒𝐃 ~300𝐤 𝐢𝐧 2020 𝐚𝐧𝐝 𝐔𝐒𝐃 ~1.06𝐊 𝐢𝐧 𝐐1, 2021►► Working with Product Manager to create best in house technology★ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Identify various channels for sourcing reviews, increasing coverage, and recency, decreasing the cost of reviews acquisitions, and getting high-quality reviews ►► A/B testing of various campaigns★ 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing the vendor and reviewer in case of any dispute over the review and providing effective resolution►► Closely working with Ombudsman to manage legal escalations by Vendor★ 𝐂𝐚𝐭𝐚𝐥𝐨𝐠/𝐃𝐚𝐭𝐚𝐛𝐚𝐬𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managing the product catalog on all three websites and mapping them together at the back end★ 𝐕𝐞𝐧𝐝𝐨𝐫 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲: Identifying prospective vendors in new categories and markets with thin coverage using various databases and secondary search ►► Capturing the info in Sugar CRM and making the initial landing page for the vendor►► ~2500 new vendors are added by the team per month►► We have grown the target territories by ~10-15%★ 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲/ 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Identifying the contact information for prospective vendors for PPC►► Identifying and prioritizing vendors for sales teams by geography, category, spend etc.►► CPL reduced by over 25% in multiple Asian and European territories

India

Gurgaon, India

Gurgaon, Haryana

Gurgaon, India

★ First hire in Primary Research India team o Helped the global team to set up the primary research process in India; hired 15+ associates across various sub-teams within PRM★ Provided 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 to Gartner Analysts along with research support throughout the 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐥𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 of various Gartner reportso 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘣𝘫𝘦𝘤𝘵𝘪𝘷𝘦 >> 𝘊𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘘𝘙𝘌 >> 𝘚𝘶𝘳𝘷𝘦𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘮𝘪𝘯𝘨 & 𝘵𝘦𝘴𝘵𝘪𝘯𝘨 >> 𝘋𝘢𝘵𝘢 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 >> 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘳𝘱𝘳𝘦𝘵𝘢𝘵𝘪𝘰𝘯 ★ 𝐌𝐚𝐠𝐢𝐜 𝐐𝐮𝐚𝐝𝐫𝐚𝐧𝐭 𝐚𝐧𝐝 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐫𝐞𝐩𝐨𝐫𝐭𝐬: Worked on data analysis and insight generation that helps Gartner analysts in identifying the quadrants for each vendor★ Supported analyst in analyzing data for Non-branded research★ 𝐈𝐓 𝐒𝐜𝐨𝐫𝐞: Worked with Industrial experts to define benchmark scores and modifying the survey regularlyo Analyze the data and make quarterly reports ★ 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐂𝐢𝐫𝐜𝐥𝐞: Panel managemento Responsible for running campaigns & quick polls, panel management, and engagements ★ Supporting Consulting/Sales team in client management by analyzing data and drawing actionable insights★ Preparing management reports and Excel dashboards

Noida

The added responsibility of an ATL:• Team management• Client Communication & Management• Business Development from Existing Client• Managing Quality of deliverables• Scoping of new Projects

Noida Area, India

Part of Data Analytics Team in Grail Research𝐊𝐞𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬: ★ Handling a team of 3-5 analyst and also involved in providing on the job training★ Marketing Mix and 4P’s Worked on various projects to improve on 4P’s of the company★ Conducted multiple research studies in which we helped the client to increase the market share and hence the profits★ Helped various clients to take business decision on issues like:o Identifying new marketso Increasing market share (Improve awareness and loyalty)o Customer segmentation – to better understand customero Competitors analysiso Views on social mediao Analyze the data big data collected by client★ Involved in through content analysis of the collected qualitative data.★ Responsible for Quality Assessment and Research Tasks processes with the Team𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧𝐬★ Received OCS Award for Outstanding Client Services

Consulting and supply chain management with end to end client management𝐊𝐞𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬 ★ Preparing MS Excel dashboards/templates★ Carry out cost benefit analysis and conduct the feasibility study.★ Competitors analysis and carry out the pricing of the products after due diligence of the Competitive Products Market. ★ Analysing the Financial data of the Organisation required for the funding other facilities from the bankers. 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐨𝐧𝐬★ Received a special recognition award for client satisfaction

Gurgaon, India

Work as Management traine with IGT in strategic sales and marketing department.I was responsible for conducting Qualitative Market Research, Trend Analysis and Cometitors Analysis.

New Delhi Area, India

Worked as a Management Trainee

Advance Strategic Management, Strategic Management

✪ Develop a thorough understanding of the strategic management process and the functional strategies deployed by market-leading.

Pgdm, Mba (Marketing And Finance)

Activities and Societies: Served as College President, Office Bearer of Prism - Marketing Club and Reflexions - Editorial board Core.

B.Sc(Hospitality & Hotel Administration), Hotel Management

Activities and Societies: Initiated the Annual college magazine - Pinnacle and served as Student's Head of Editorial Board Consistently.

Higher Secondary Certificate, Commerce