How much time do we spend trying to make our marketing content interesting? How many hours have we stared at a blank computer screen praying for divine intervention. And why, oh why is it so difficult to write about you/your own business without sounding arrogant or worse still a little vanilla?In 2001 I did a copywriting diploma with the Institute of Copywriting, and since then I’ve not looked back, gone is the drivel and meaningless waffle, instead I strive for punchy, relevant and… Show more How much time do we spend trying to make our marketing content interesting? How many hours have we stared at a blank computer screen praying for divine intervention. And why, oh why is it so difficult to write about you/your own business without sounding arrogant or worse still a little vanilla?In 2001 I did a copywriting diploma with the Institute of Copywriting, and since then I’ve not looked back, gone is the drivel and meaningless waffle, instead I strive for punchy, relevant and engaging. After all if your target audience only have between 3-7 seconds to work out if what you are offering is for them, then you can’t be offering them a beautiful sonnet when they would rather have a simple limerick.When you write copy/content, you need to think about your target audiences. But you also have to remember who you are and not try to be something that you aren’t. I believe that writing good content comes down to three things. Be honest. Be yourself. And finally be captivating. Think you can do it? Well give it a go. If not, don’t be afraid to call in the experts. Show less

Responsibility for the development and operation of the firm’s marketing function to create an environment that facilitated the creation of new business and the retention of existing business.

Prepared and undertook annual marketing plan and budget including reporting and feedback on all activities, plus management of specific projects and campaigns. Worked closely with the sales team to deliver a hands-on approach to the timely delivery of bespoke marketing and corporate hospitality programmes.

Ran a series of strategic new business projects/campaigns and researched and identified prospective businesses in relevant business sector groups for partners to target. Undertook planning, logistics, communications and execution of comprehensive events and networking programme including several firm-wide initiatives, which necessitated the co-ordination of a 20-strong business development team across 9 offices.

Provided professional, marketing and copywriting services to business and organisation of different sizes and from different sectors.. Activities included writing and implementation of marketing strategies and plans, copy production, analysis of key campaign data, event organisation and project management.

Responsible for the writing and fulfilment of marketing budget and strategic plan. This included liaison with commercial department to negotiate seasonal holiday offers with tour operators, before marketing them via multiple channels to targeted areas of the database. Plus data testing and interpretation of mailing results in order to deliver detailed marketing information for use in refining future marketing strategy and identifying profit-making opportunities.