Vicky Braverman Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Create User Stories, Acceptance Criteria, and UAT process each Sprint to successfully hit Sprint goals and launch tickets in a timely manner
• Facilitated Ideation Sessions each Program Increment (PI) with cross-functional teams to align on KPIs and strategies A/B tests that will simultaneously meet user needs and organisational objectives
• Present A/B test results on a Monthly basis to the executive team, and recommended test scaling to implement on global eCommerce site
• … Show more
• Lead Bi-Weekly PO/PM Syncs with eCommerce teams to present tests that will be developed in upcoming Sprint, to enable transparency, call out adjustments/blockers, and reduce dependencies
• Assisted in conducting user testing, gathering feedback, and providing actionable insights to improve product functionality and user experience

Toronto, Ontario, Canada

• Led and executed the BMO Ascend World Elite Mastercard PLP rebrand across BMO.com, in collaboration with cross functional marketing teams, and UX/UI + DEV/QAs on Agile team
• Coordinated monthly Homepage Banner updates with Director and cross functional Agile teams, by combining copy, design, dev and UAT by month end
• Collaborated with Retail, Wealth, and Small Business Acquisition and Marketing teams to execute quarterly acquisition campaigns for Pre-Approved Credit Cards
• Worked… Show more
• Worked with Adobe Analytics team to develop a comprehensive dashboard to effectively track user behaviour and business success of the quarterly Pre-Approved campaigns
• Sent out monthly newsletters to numerous leadership teams + directors for Homepage Banner and Pre-Approved page performance, reporting on MoM and YoY numbers while providing improvement recommendations to Product.

Toronto, Ontario, Canada

• Assisted Buyer (CBM) to analyze the Tires market for Canadians to aid in understanding customer demand and bringing new Special-Order SKUs into Canadian Tire’s national assortment
• Collaborated with cross functional teams including marketing, promo, procurement, pricing, ecommerce, and Jumpstart, to execute and promote tires to Canadians
• Monitored micro and macroeconomic environments on a weekly, monthly, quarterly, and YoY basis to determine the popularity and demand of tires by… Show more
• Monitored micro and macroeconomic environments on a weekly, monthly, quarterly, and YoY basis to determine the popularity and demand of tires by Canadian Tire customers
• Reviewed third party websites, blogs, forums, internal and external customer reviews on product to support quantitative findings
• Pitched and presented quarterly findings and recommendation for improvements to Associate VP’s and VP Show less

Toronto, Ontario, Canada

• Optimized product pages on the Canadian Tire website under the Automotive category to drive sales, increase engagement, and assist customers in effective decision making
• Audited various subcategories under the Automotive sector, and presented best category to Analysts with a strategy on how increase revenue for the company on a YoY basis
• Research and analyze how national and international automotive customers shop, by using internal and external sources such as Google Analytics and… Show more
• Research and analyze how national and international automotive customers shop, by using internal and external sources such as Google Analytics and Google Trends
• Conducted online qualitative research via UserTesting to effectively understand Canadian Tire’s online Automotive customers
• Working closely alongside of vendors to upload product images, descriptions, with SEO backend Show less

Toronto, Ontario, Canada

• Accountable for development and execution of communications and learning material for multiple departments
• Support management with planning, creation, issuance, and follow-up for communications
• Assist in the creation and maintenance of training material, user guides, and web content such as blog posts and calendar events on RBC Connect, the enterprise’s internal social media platform to ensure updated company.
• Format and proofread documents such as FAQs… Show more
• Format and proofread documents such as FAQs, PowerPoint presentations, glossaries and user guides, before delivering final copies, which resulted in faster delivery to clients and upper management and hitting.

• One of the Top 11 teams chosen out of 135 Canadian teams to represent Schulich School of Business/Ted Rogers School of Management in the L’Oreal Brandstorm Case Competition in its Canadian Head Office in Montreal
• First group in Brandstorm history to represent Ryerson University in the finals round
• Partnered with 2 other business students to pitch an innovative product/service for L’Oreal’s Active Cosmetics Division in front of L’Oreal Canada’s executive team
• Invented a new… Show more
• Invented a new product & service for L’Oreal, including Marketing, Finance, and Operation solutions, using secondary research and set budgets provided by L’Oreal Show less

Ontario, Canada

• Assisted managers and other Sales Associates with cash activities during store hours
• Trained and managed sales associates when a manager was not present
• Count cash registers before and after store hours
• Made deposits and end-of-day notes alongside of management supervision

Ontario, Canada

• Promoted into Brand Ambassador after a year of employment; while working as simultaneously as Cashier Lead
• Organized in-house shopping events to gain brand awareness and provide my clients an exclusive discount which they use when they shop through me
• Distributed clientele material (coupons, stickers, and magnets) to students across campus, including #REC18
• Delegated the postsecondary student segment and provided them of company perks

Ontario, Canada

• Maintained a consistent 2+ UPT when assisting customers on the sales floor
• Always kept up to date with product knowledge and policy changes
• Kept the store clean and sized to aid in shopping experience
• Greeted customers when they enter the store
• Generated highest email conversion in Vaughan store
• Reminded customers about current store promotions and sales to drive up traffic, conversion and UPT