Vicky Cunningham Email & Phone Number

London, England, Gb

London, England, Gb

Ca

Working with scaling companies and professional services to define marketing strategy and execute on digital marketing, communications and demand generation.

Victoria, London, Gb

Brought in to define and execute marketing, digital marketing communications and brand strategy for this executive search firm.

Global, Es

Appointed to develop brand and marketing strategy and execution at a multi-award-winning technology and digital legal services firm, reporting to the management board.• Devised a multi-channel marketing strategy, driving customer acquisition and building the brand, contributing to doubling revenues over 3 years and a 4-fold increase in digital engagement• Implemented digital content marketing campaigns to drive inbound activity - earning industry award recognition• Launched freemium SaaS platform to engage start-up businesses• Refocussed lead generation and analytics through procuring and rolling out CRM and email automation software• Built go-to-market plan for in-house legal SaaS proposition• Negotiated sponsorships and partnerships to align the firm with target areas of evolving technology such as FinTech, Cybersecurity, and AI, delivering demonstrable ROI• Developed partner relationships to deliver increased brand awareness and lead generation• Developed social media channels and content plans leading to doubling engagement within 12 months• Delivered increased brand recognition through PR, events and social media• Negotiated and managed marketing budget

London, England, Gb

• Responsible for transforming financial services practice group marketing and business development strategy to drive revenue growth• Developed client engagement initiatives to promote the group and its expertise in complex financial products• Worked with multiple stakeholders and business owners to ensure coordinated implementation of campaigns and digital initiatives• Developed effective content marketing campaigns to promote the practice group• Planned and managed the budget to deliver the marketing plan's objectives while driving a focus on ROI• Recruited and managed a team to execute on digital marketing, internal communications and events

Amsterdam, Noord-Holland, Nl

• Brought in as a consultant to develop a local market business case and marketing strategy for the newly created skincare category within the Consumer Lifestyle division• Managed the successful development and execution of an innovative multi-channel marketing campaign to support product roll-out• Planned and implemented category marketing plans: competitive positioning; channelisation strategy; digital and media campaigns including SEO, SEM; events; and social media• Managed new product roll-out- working closely with the sales team to secure distribution objectives• Managed internal and external specialist resources to ensure successful execution and delivery of a multi-faceted consumer marketing campaign

• First person on the ground in the UK - running sales and marketing functions for this luxury consumer lifestyle products company (brands include Intimina, Lelo and Foreo)• Identified and developed new B2B opportunities more than trebling revenues in the first two years• Created and implemented partner marketing channels• Positioned the brands across a variety of channels, including digital and social media and establishing the brands in new market sectors• Developing B2B and B2C marketing and PR campaigns to raise the brands' profiles• Defined and implemented sales and marketing strategies for growing existing key accounts

London, England, Gb

• Member of the founding start-up team responsible for building the marketing proposition for this alternative assets fund manager and high net worth private client wealth management boutique• Developed marketing communications to promote the company's core propositions to multiple investor audiences• Managed private client relationships to grow assets under management• On-going management of the marketing and communications: digital content; website management; and PR• Attained IFA qualification

• Studied under Gene Frankel and appeared in various TV and stage roles including recurring role in Sex and the City.

Us

• Writing for a range of publications on business and the financial services industry including The Economist Intelligence Unit, Bloomberg, Newsweek, US News and World Report, Mail on Sunday, Sunday Telegraph, and NPR (US National Public Radio)

New York, Ny, Us

• Emerging market debt sales, payment services and interbank relationship management

Ba (Hons.) & Ma, Philosophy, Politics And Economics

Education record