Vicky Gou Email and Phone Number

• Led social media strategy, growth, and content-- developed guidelines, shared best practices, oversaw editorial calendar, and collaborated with staff across campus in planning, operations management, and execution of key events, including Orientation, Open House, Grand Reunion, Family Weekend, Commencement, etc. • Partnered with development staff to implement social media fundraising campaigns, including the annual Day of Giving, which exceeded its goal in 2015, raising over $1.2M from more than 4,200 donors in 24 hours.

Business development for a Bay Area horseback riding facility offering camps, lessons, trainings, and more.• Secured new contracts with four city recreation departments and two community centers, offering trail rides and horse camps to broader communities, including 100 additional kids.• Managed contract logistics.• Reviewed branding and marketing collateral, including website content, brochures, and eblasts.

• Directed and managed all aspects of the agency’s online presence, including digital strategy and content, technical development, and deployment of flagship features on openspace.org and all web properties. Openspace.org won the 2008 American Trails Website Contest for volunteerism.• Enhanced brand and reputation by garnering media attention for successful digital initiatives: - Front-page coverage in the San Mateo County Times for the hugely popular annual photo contests, which attracted new visitors and re-energized existing supporters. - Cover story in the Palo Alto Weekly and a spot on a Chinese radio show for multimedia nature tours (also offered in Spanish and Chinese) that integrated technology with nature learning to amplify reach among target audiences.• Activated strong vision plan participation by establishing and growing a robust social media presence to build cohesion and online community.• Generated more than $10k/year in new revenue by leading implementation of credit card processing to capture online donations and book sales.• Launched a redesigned logo across all online channels, ensuring seamless transition and consistent branding/style.• Improved visibility by creating and maintaining a web store selling logo merchandise.