Having pursued my passion and honed my skills over the past 20 years for creative, impactful branding and design I now focus on developing strategies that deliver both powerful yet beautiful brands. With a proven knowledge of creative strategy, vision, communication, and management I can both conceptualise and deliver creative output across all mediums. I am passionate about using the design process as a tool to drive positive changeWorking with clients such as the BBC, Fairtrade, Clinique and Ernst & Young, I have a strong understanding of a wide and varied audience base.

I am responsible for the creative communications and brand consistency at the Fairtrade Foundation. I ensure the wonderful creative team are kept inspired, passionate and innovative in everything we do from small projects to large change campaigns for our varied audiences.

I have over 15 years experience, having worked for a number of well established multi-disciplinary agencies around London. My portfolio includes a broad range of high profile clients such as Clinique, Creme de la mer, Häagen Dazs, BBC, UBS, Lancome, Ernst & Young and ING Group. With a balanced understanding of strategy, usability, interaction and visual design. I like help our clients to understand and embrace all things digital!

I am responsible for the growth and development of the digital team – nurturing an innovative working environment and so allowing talent and original conceptual thought to flourish.