Vicky Leader Ashkenazi Email & Phone Number

Center District, Israel

Herzliya, Tel Aviv District, Israel

Tel Aviv District, Israel

Myrror Security is a software supply chain security solution, a first in the market to protect from code attacks while breaking the overwhelming vulnerability alert fatigue and providing the security teams with a remediation plan that reduces risk.* Built and led early-stage start-up marketing strategy, leading GTM* Developed online presence including website and sales enablement tools* Implemented content generation and syndication through multi-layered demand generation strategies, and building new business pipeline* Led SEO, SEM and PPC and PR, leading to brand searches and website traffic increased by 96% * Lead analyst relationships with Gartner, Forrester, IDC* Industry key events strategy and implementation globally

Tel Aviv, Israel

Provides an agile Security Operating System that allows the defender’s team to gain instant visibility into their engineering DNA and build their AppSec programs in a matter of minutes.* Aligned Sales and Marketing process.* Developed, executed, and optimized customer acquisition strategies and paid advertising efforts.* Drove an understanding of product value and benefits, explored and optimized the buyer’s journey.* Created content with research/product teams and external vendors (analysts and technical writers): video, e-book, email content and more.* Social media strategy and management (followers increase by 120% at a steady engagement rate)* SEO and content strategy.* CRO and website analytics.* Measured, analyzed, and reported campaign performance and overall marketing effort to the management* Hired and managed external demand generation vendors.

Petah Tikva Area, Israel

CoolAutomation leads the way in connected HVAC solutions, with a pioneering approach we call the Internet of Climate (IoC). Our mission is to connect the traditional world of HVAC with the future of IoT, enabling HVAC to play a central role in smart buildings and smart homes.CoolAutomation's unique combination of devices and cloud-based technologies represents the next evolution of IoT and plays a crucial role in supporting professionals within the HVAC services, facilities management, and home & building automation. CoolAutomation is a global company headquartered in Israel with thousands of customers in over 90 countries.Main responsibilities:* Establish and lead marketing strategy in the fast-evolving industry (industry trends, funnel establishment and tracking) * Growth and Brand strategy lead* Digital channels development and lead (SEO, SMO, PPC, Nurturing performance, Direct Media)* PR and Exhibitions * CRO - website conversion performance optimization, customer journey, and UX* Content development lead* Sales, Product, HR support

BARZILAI Exhibition Experts is recognized as one of the most creative and professional design companies in the international exhibition arena. Main responsibilities:* Lead the penetration of BARZILAI services in the international market* Establish sales & marketing strategy & tactics, based on the target market analysis to increase customer base and revenue* Online presence development: website, newsletters, social media activities (SMO), PPC and SEO (SEM)* Brand strategy development and its implementation in marcom materials: brochures, case studies, and video communication materials* International vendors management* Potential customers profiling and potential assessment (ROI)* Lead the sales team to achieve goals* CRM development to support the team and sales methodology* Establishing and supervising a pre-sale process* Exhibition Project Managment, onsite and post show managment* Extencive networking at major EU exhibitions: MWC, IBC, EADV, IMCAS, ICE, Baselworld, Paris Air Show and more

HOT Telecommunication Systems - leading Telecom Company in Israel, first to deliver Triple services to the consumer: HD-TV, VOD, VOIP and BroadbandMain responsibilities: * Marketing strategy and tactics, targeting the demographic sectors to drive revenue and develop customer base.* Establishing go-to-market plans, marketing and communication strategy, business models and product development* Coordinating an advertising agency activity and annual budget planning. * Coordination PR agency activity (press releases and events)* Efficiency review of marketing activities using research and market analysis to achieve constant improvement of the ROI factor* Establishing and leading new products launch (ATL & BTL) in collaboration with vendors, cross-organization colleagues and strategic partners* ARPU and market share activities (pricing, special offers and bundles) * Support sales activities; create sales tools and sales training* Leading cross-organization collaboration project in order to improve customer service, sales & product, aiming the audience

Israel

Super Push, acquired by Publicis, is a major outdoors marketing agency in Israel, delivering events, sales promotion and BTL support to market leaders.Main responsibilities: team leadership to support and consult major FMCG and finance customers: Tnuva, Yediot Ahronot, Yafora, Osem, Nestle and Bank Leumi * Full responsibility for the department revenue and profit objectives and customer satisfaction* Support the team creating and implementing go–to-market plan development based on briefing and budget.* Manage tender participation for potential budgets to increase income.

Israel

Target Market is a major marketing agency, offering indoor sales promotion, direct marketing, events and outdoor marketing. My role was to deliver an extraordinary and engaging outdoor experience for leading companies in the FMCG field, such as Strauss, Dubek, Unilever, Carlsberg, Prigat, Wrigley Israel. * Responsibility for creative solution to fit customers’ requirements, pricing and revenue objectives of the projects.* Project management: collaboration with various departments within the organization, such as creative, HR and procurement.* Negotiating with customers and vendors to meet customers’ expectations on time, within budget.

Bachelor’S Degree, Marketing Communications And Social Studies

Data Driven Marketing

Sql For Marketing Analysis

Writing Copy That Sells

B2B customer oriented writing cource: social media writing, white papers, advertising and SEO writing. Lead generation initiatives.

Performance And Lead Generation

Google AdWords, Google Analytics, Facebook PPC, Linkedin PPC, Content promotion tools