Vicky (Yi Ting) Lee Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

Taipei City, Taiwan

• Created data dashboards to increase team efficiency on decision making.- Conducted A/B testings, e.g. marketing materials and target audience to find solutions and improve media performance.- Spearheaded coupon-related projects by extracting insights from data and providing actionable ad strategies, which increased website traffic and conversion rate by 20% averagely.• Oversaw important media channels, which achieved ROAS 1000%+ monthly in average.- Ran the Official LINE account with nearly 2M followers by developing daily marketing content to cultivate brand loyalty.- Managed trusting relationships with LINE shopping, SHOPBACK, FEEBEE, etc., to execute marketing campaigns to drive traffic and sales.- Maximized ROAS of marketing campaigns while saving marketing budget by up to 25%.- Executed over 40+ marketing campaigns, which averagely boosted GMV growth by 170% in a day and increased conversion rate by 30% YOY during shopping festivals.• Orchestrated 2020 rebranding project to execute initiatives and ensure alignment of strategies, with 20 members involved and over 10M invested.- Liaised with multiple agencies, such as Ogilvy, Facebook, Google, LINE and Kantar.- Communicated between departments to coordinate relevant projects.- Launched rebranding campaign in October, 2020 through multi-channels, which successfully increased brand awareness and brand preference by 6% in the post-campaign analysis.

Taipei

• Engaged in team brainstorming sessions, organized weekly exposure performance reports of TW market for Booking.com and researched domestic and international news on the travel industry.• Collected and analyzed KOLs’ profiles, and contacted 30+ suitable KOLs for further cooperation for monthly ‘Refer-A-Friend’ project. • Prepared press releases to media and communicated with journalists and editors to increase exposure opportunities for Booking.com.• Briefed and guided journalists about the campaign and products in press conferences and offline campaigns such as Coca-Cola and Meitu.

Taipei

• Composed posts on Facebook fan page and Instagram account, as well as interacted with the user community. Created overall 30000+ pageviews to company’s website.• Analyzed users’ insights through Audience insights and tracked marketing results.• Proposed monthly marketing theme and wrote English learning blog articles. A total of 3 articles were shared by BusinessWeekly.com and The News Lens.

Taipei

• Managed Facebook fan page, created online campaigns on private Facebook group to facilitate customer relationship, and composed blog posts on company’s website.• Participated in company’s press conference and Taipei Pets Show, demonstrated company’s product to 100+ consumers and interacted with them.

Bachelor'S Degree, Advertising

Exchange Program, Media & Communication

Coursework includes: Corporate Communication, Media Campaigns, Consumer Behavior and Digital Media Analysis.

Bachelor'S Degree, Economics

Dual degree