Vicky Liang

Vicky Liang Email and Phone Number

Producer @ Mahua FunAge
peking, beijing, china
Vicky Liang's Location
China, China
Vicky Liang's Contact Details

Vicky Liang personal email

n/a
About Vicky Liang

I'm a passionate person on marketing. For me, it's not just setting up a series of strategy in slides, but exploring the best way to convey brand value to customers and just making their life better with the right brand.It's all about people. Loving your customer is the essence of brand marketing.PR experience in Ketchum, marketing experience at a cartoon-creating app company, and event project management in education, have given me solid insight to marketing communication and brand marketing. Affiliate/ Social media & content/ Influencer marketing experience in THG has equipped me with comprehensive understanding and professional skills on brand marketing especially for China. It also qualified me with excellent communication skills and a flexible attitude. My interests like rock climbing, cooking and fashion develop my creativity and curious mindset. Professional skills:China marketing | Branding strategy | Market research | Consumer behavior analysis | Influencer marketing | Social media & content marketing So, now, in industry, this passion remains me. There's certainly yet more to learn, yet more problem to solve,and yet more brand value to convey. And for this, I am very grateful.

Vicky Liang's Current Company Details
Mahua FunAge

Mahua Funage

View
Producer
peking, beijing, china
Employees:
4
Vicky Liang Work Experience Details
  • Mahua Funage
    Producer
    Mahua Funage Aug 2024 - Present
    Beijing, China
    View
  • Seven Ages Musical
    Brand Director
    Seven Ages Musical Jan 2024 - Jun 2024
    Beijing, China
  • Lightinthebox
    Director Of Public Relations
    Lightinthebox Mar 2023 - Dec 2023
    Shanghai, China
    View
  • Pine Zebra
    Senior Marketing Manager - Usa
    Pine Zebra May 2021 - Oct 2022
    Shanghai, China
    • Collaborate with cross-functional teams to develop marketing strategyLead overseas brand Pine & Zebra marketing strategy and its e-commerce implementation in the US market, targeting home & garden industries. • Set up a brand strategy and new market launch in 3 months, covering Amazon & Shopify store (www.pinezebra.com) set up and cross-border FBA shipping arrangement, through collaboration with design, logistic & law teams.• Develop e-commerce solutions to grow cross-border business. Develop integrated marketing plan to build online presence. Lead 3 team members to grow social media, KOL, and SEM (Facebook, Google, Amazon ads) marketing. • Manage sales budget based on ROI/ACOS analysis. Bestseller sales reach US$60,000 and ROI increased to 2. Conducted market analysis, spotted customer needs, and launch a new product Adult Swaddle Sleep Bag achieved monthly sales of over US$5,000 ROI at 1.5
    View
  • Bytedance
    Brand Manager
    Bytedance Oct 2020 - Mar 2021
    Shanghai, China
    • Build client relationships and provide marketing strategy incorporating Bytedance products.• Serve key client Alibaba as a brand consultant to explore and uncover its advertising needs, conduct market research & TA analysis, and propose campaign planning based on Bytedance products. • Set advertising strategy and managed ad budget at 8 million RMB in total. Implement Tmall Single Day, Double 12, and New Year's Day projects in 2020 and build solid relationships with BUs including Eleme, Xianyu & Tmall. • Customized campaign for client Eleme with Afternoon Tea Douyin Stream Ad reaching 20 million people at an average CTR of 1.2%.
    View
  • Qumin
    Account Manager
    Qumin Mar 2020 - Aug 2020
    London, England, United Kingdom
    • Responsible for handling key client accounts to maximise performance and revenue. Manage the implementation and delivery of projects whilst surpassing client objectives and expectations• Improve the growth of existing clients and acquire of new business. Experienced on project planning and tracking, deliver projects successfully within budget and time• Coordinate internal and external resources for the flawless execution of projects, including briefing, brainstorming, researching, QA for products etc.• Financial management internally and externally. Communicate with clients about purchase order and invoicing schedule• Managed clients’ social media platform, including Weibo, WeChat, Red and Douyin. Cooperate with KOL/PR agency to support Client’s media campaign and build up close partnership
    View
  • Thg
    China Marketing Manager
    Thg Apr 2019 - Mar 2020
    Manchester, United Kingdom
    • Conducted localized strategy for China ambassador & influencer outreach, covering all potential local KOLs which can be reached out on China top social media platforms• Managed top brand ambassadors to hit KPI target, cultivate solid relationship and explore potential partnership opportunities at the same time• Take initiative on business development project such as China localized PT scheme to create B2B2C new business model and drive sales performance
    View
  • Thg
    Influencer & Event Executive
    Thg Oct 2018 - Mar 2019
    Manchester, United Kingdom
    • Lead brand's annual China customer research, collected data and used data analysis tools like SPSS to drive insights for business development • Develop partnership with China local influencer platforms like NewRank and Nothing to optimize brand's online exposure within budget target • Build up China influencer resource pool and maintain brand relationships to support brand online marketing campaign and off-line PR event • Responsible for communication, on-site support and follow up for brand's off-line global ambassador events• Assisted brand's first China PR campaign, communicated PR media list, monitor brand exposure and wrote PR performance report
    View
  • Thg
    Social Media & Content Executive
    Thg Apr 2018 - Sep 2018
    Manchester, Greater Manchester, United Kingdom
    • Accelerated the growth of social media accounts by combining its execution and daily planning and achieved positively MOM/YOY performance growth• Set up brand official accounts on Red, Zhihu, Keep and Douyin, conducted brand verification and account annual check communication• Manage brand's China social media accounts on multi-platforms including Weibo, WeChat, Red, Zhihu, Douyin and Keep, recruited and managed 2 China social reps• Improved brand image in China market by creating high-quality brand related content and plan well-engaged marketing communication campaign• Worked closely with the other marketing channels to align brand marketing campaigns speaking in the same voice
    View
  • Thg
    Affiliate & Ppc Marketing Executive
    Thg Oct 2017 - Mar 2018
    Northwich
    • Built up in-depth knowledge of the China affiliate market and consumer behavior.• Developed the relationship with China local affiliates and promoted group's affiliate programme within the Chinese digital community• Managed affiliates within budgets and CPA targets, communicated brand exposure and audited affiliate channel performance daily • Delivered traffic and sales targets for affiliate channel and drove forward incentives to meet KPIs• Worked closely with other marketing channel and business units to understand the “bigger picture”
    View
  • Ketchum
    Public Relations Executive
    Ketchum Jan 2016 - Mar 2016
    Beijing City, China
    • Assisted in daily PR work for RADO and TAG Heuer including writing press releases, product pitches, translations, media monitoring and follow-up, press clippings collecting and PR crises• Responsible for the on-scene support and the follow up of new product press conference and PR events for RADO, TAG Heuer, and Hublot, like TAG Heuer-Beijing half-marathon and RADO- Beijing Xintiandi shop opening ceremony
    View
  • Alibaba Group
    Digital Marketing Executive
    Alibaba Group Jul 2015 - Sep 2015
    Beijing City, China
    • Responsible for App MomentCam fans group management, user feedback collection, weekly and monthly market report writing• Conducted consumer insight research about App MomenCam users and drafted marketing communication plan based on data analysis of the research.• Assisted marketing director in promoting MomentCam through online and offline campaigns
    View

Vicky Liang Skills

Marketing Event Management Social Media Marketing Teamwork Leadership Marketing Strategy Event Planning Copywriting Data Analysis E Commerce Content Marketing Consumer Behavior Project Management Public Relations Influencer Marketing Event Marketing

Vicky Liang Education Details

Frequently Asked Questions about Vicky Liang

What company does Vicky Liang work for?

Vicky Liang works for Mahua Funage

What is Vicky Liang's role at the current company?

Vicky Liang's current role is Producer.

What is Vicky Liang's email address?

Vicky Liang's email address is vi****@****ein.com

What is Vicky Liang's direct phone number?

Vicky Liang's direct phone number is +4416063*****

What schools did Vicky Liang attend?

Vicky Liang attended Lancaster University, Beijing Normal University, Feng Chia University.

What skills is Vicky Liang known for?

Vicky Liang has skills like Marketing, Event Management, Social Media Marketing, Teamwork, Leadership, Marketing Strategy, Event Planning, Copywriting, Data Analysis, E Commerce, Content Marketing, Consumer Behavior.

Not the Vicky Liang you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.