1. Instagram & TikTok Content Creator - Worked on content for brands such as Make Up For Ever, Bio-essence, Laneige, Fino Singapore, By Invite Only and Sigi Skin2. TikTok Shop Affiliate- Official TikTok Shop Affiliate in beauty and lifestyle category, surpassed $35k in GMV in 2024 till date- Ranked #1 during Weekly Video Order Count Ranking (Dec 2022)- Generated close to 2M product views/impressions, with an average of 75k product clicks per month in 2024

Marketing team to support retail, export (international markets) and local food service sales.- Oversaw the launch of new ready-to-eat meals, including packaging & design; subsequently made available in major supermarkets - Spearheaded the growth of the brand’s TikTok presence, achieved a 15% MoM growth in followers- Directed brand social media strategy, generated content with over 300K organic views, and 2.4x growth in followers- Provide marketing support to B2B clients… Show more Marketing team to support retail, export (international markets) and local food service sales.- Oversaw the launch of new ready-to-eat meals, including packaging & design; subsequently made available in major supermarkets - Spearheaded the growth of the brand’s TikTok presence, achieved a 15% MoM growth in followers- Directed brand social media strategy, generated content with over 300K organic views, and 2.4x growth in followers- Provide marketing support to B2B clients, resulting in a 32% uplift in order value- Plan, execute and represent the company at international food trade shows including Gulfood, THAIFEX, Anuga, and FHA- Orchestrated brand refresh, incorporating new graphics and POSMs to enhance visual identity and market appeal- Adapted packaging designs to meet market-specific requirements, ensuring compliance and enhancing product appeal- Secured a 6-figure Go-To-Market grant and led the yearly GTM plan Show less

LG Foods is Singapore’s favourite fresh noodle brand. TikTok & Instagram @lgfoods.co www.lgfoods.co

- Assisted in developing and executing social media content plans aligned with the company's brand identity and marketing goals - Created engaging visual content on @atome.sg Facebook & Instagram pages - Conceptualized campaigns (owned & paid) that drove social engagements, accelerated follower growth from 3K to 11K- Collaborated with the marketing team to brainstorm and implement contests - Assisted with behind the scenes during live-streaming events - Developed TikTok… Show more - Assisted in developing and executing social media content plans aligned with the company's brand identity and marketing goals - Created engaging visual content on @atome.sg Facebook & Instagram pages - Conceptualized campaigns (owned & paid) that drove social engagements, accelerated follower growth from 3K to 11K- Collaborated with the marketing team to brainstorm and implement contests - Assisted with behind the scenes during live-streaming events - Developed TikTok content ideas and managed creative agency for execution- Conducted research to identify trends, industry news, and relevant topics for timely content creation- Analyzed and reported on social media performance metrics, utilizing data to optimize future campaigns Show less

- Conduct media monitoring to track and analyze media coverage related to clients and their industries- Assist in crafting media pitches and press releases that effectively communicate key messages and generate media interest- Compile and maintain up-to-date media lists, ensuring accurate contact information for journalists & editors- Maintain organized records of media coverage, press materials, and communication with media contacts.- Work with the team to research and identify… Show more - Conduct media monitoring to track and analyze media coverage related to clients and their industries- Assist in crafting media pitches and press releases that effectively communicate key messages and generate media interest- Compile and maintain up-to-date media lists, ensuring accurate contact information for journalists & editors- Maintain organized records of media coverage, press materials, and communication with media contacts.- Work with the team to research and identify media opportunities, helping to secure meaningful coverage for our clients.Tools: Meltwater, Telum Media Show less