Vicky Mackie Email & Phone Number

Douglas, Isle Of Man

-Developing marketing strategies for Boal & Co group companies-Implementing marketing plans to support sales, business development and product managers -Tracking marketing and sales data to identify areas of improvement-Managing digital channels, including website and social media-Brand management -Developing sales strategies and approaches for various products and services-Analysing trends, data, demographics, pricing strategies, and other information to improve performance-Managing internal marketing and communications

Isle Of Man

- Marketing Business Partner for Private Wealth - working closely with the Head of Private Wealth and Senior Team to execute the global PW marketing plan in line with the Private Wealth Marketing strategy- Event Oversight & Management - for a wide range of physical and virtual events throughout Europe- PR & Content - management of a comprehensive content and PR schedule- Oversight of all group collateral / merchandise: content, design, print, brand management, stock control

Isle Of Man

- Management / oversight of European events (exclusive seminars to large scale exhibitions spanning multiple business lines and jurisdictions): strategy, planning, execution, budgeting, comms campaigns (online and offline) and reporting - Management / oversight of content generation: planning, writing, editing and publishing - Management of high profile industry award submissions and associated PR campaigns for the group- Oversight of all group collateral / merchandise: content, design, print, brand management, stock control- Oversight of local CSR sponsorships and projects

Douglas, Isle Of Man

- Production and distribution of press releases for local, international and specialist media- Drafting / proofing technical/non-technical content for newsletters, printed publications and digital channels - Co-ordination of internal approval of all marketing communications, across multiple jurisdictions- Conducting marketing inductions for all new starters- Website content management and editing – news stories, events, team profiles etc- Event planning, management and co-ordination for a wide range of local and international events- Generating comprehensive marketing communications plans for multiple jurisdictions/industries- Management of Equiom Group LinkedIn page - Co-ordination of design / print jobs with external suppliers e.g. marketing/design agencies and printers

- Account Management for a range of clients spanning telecoms, CSPs, insurance, financial institutions - Sourcing PR and advertising opportunities, media planning and creative concept generation for campaigns- End-to-end management of design/print projects for a range of clients - Event management and co-ordination- Management of HTML email campaigns and surveys, including post-campaign reporting- Maintenance of internal records including budgets, quotes, POs, invoices

- Generating new business - advertising, sponsorships, outside broadcasts, special promotions- Account management and servicing of long-term clients and providing guidance/advice on radio advertising

- Advertising campaign management for a £100k budget: media booking, scheduling, artwork briefing - Proactively pursuing PR and reader offer opportunities on a local, national and international level- Print management: specification, liaison with suppliers and buying for a wide range of print projects - Management of direct mail campaigns (print and email) for 120,000 international recipients and statistical analysis- Deputising in the absence of the marketing manager and assisting with a range of projects - Day-to-day management of Marketing Assistant- Market research/analysis and identification of new opportunities- Maintenance of several websites including product placement/editing and management of Affiliate Scheme - Budget analysis and monitoring- Practical involvement in B2B, B2C, domestic and international markets