Vicky(Vandana) Mehta Email & Phone Number

Using market research and data analytics PathIvy provides virtual and in-person guidance to students so they can explore their passions, be pushed toward new experiences, and build the skills required to succeed in high school, college, and beyond. PathIvy admission counselors use a data-driven approach to prepare customized plans for each student, taking into consideration strengths of the student and goals of the family. The counselors aid students in writing strong, personalized applications so they can best convey their authentic self, stand apart, and beat the odds of getting into the most competitive schools.All of the PathIvy students are currently attending top 20 universities at this time.

Redmond, Washington, Us

Leading digital transformation for Microsoft customer service.

Founded data analytics practice; Managed and retained demanding client relationships and projects resulting in repeat business.

Redmond, Washington, Us

Headed monetization and analytics team of 8 people for the most strategic publisher partnerships including Viacom, Facebook, WSJ and NBCu across ALL Microsoft ad offerings including remnant display, contextual advertising, paid search, and mobile advertising. Accountable for 150+ MM in annual revenue. - Jumpstarted the Business intelligence and Analytics infrastructure team resulting in $7.2 MM gain/protection in revenue. - Built a blueprint to scale the business enabling increasing ad revenue by 20% and increasing publisher satisfaction. - Established mobile advertising team by hiring the right people, setting up processes for publisher ramp up and on boarding. Within 6 months, 1000 publishers were on-boarded program with 2000 mobile applications and $2.1 MM in revenue beating the forecast. - Evaluated various technologies, selected and drove partnership with DoubleVerify, an ad verification company to test Viacom inventory, which is resulting in $18 MM savings for Microsoft.- Group Liaison for driving requirements to cross divisional engineering teams. Presented partner requirement at Voice of customer conference of 150+ people.

Redmond, Washington, Us

Drive monetization strategy and execution for Viacom and Facebook working closely with cross-functional teams across 27 countries to achieve high yield while ensuring customer satisfaction and building a foundation to scale through operational excellence. - Build and executed monetization strategy for Viacom display remnant inventory. Viacom revenue TRIPLED in 2 years from $10 MM to $35 MM.o Lead a cross functional team of 60+ people and launched Viacom inventory in 27 countries.o Drove aggressive pricing tiers based on quality of inventory and demand from the ad networks.o Creative contract interpretation and execution to minimize third party acquisition cost (TAC) for Microsoft.- Turned around Microsoft/Viacom relationship by improving support processes, organizing operational conferences, increasing revenue and monthly/quarterly regular syncs.- Build and executed Facebook monetization revenue strategy. Facebook ad revenue increased by 60% from $68 MM to $110 MM in 18 months.

Redmond, Washington, Us

Responsibilities included launch of Content Ads Beta including advertiser and publisher ramp up plans; defining and prioritizing product requirements, and reviewing technical specifications; helping business development with subject matter expertise and revenue modeling to sign up large publishers. - Orchestrated launch of Microsoft Content Ads successfully in US by convincing 15 Microsoft channels one at a time to implement the ads, with 35,000 advertisers and running cross functional team across engineering, finance, marketing and customer service - Jump started yield optimization efforts for Content Ads by getting both Microsoft Research and engineering. Increased the yield of some sites as much as 200% by customized techniques. Wrote the PRD to improve the matching algorithm. - Led multi-million dollar “stealth” first party research projects for Microsoft’s online advertising business. - Organized Microsoft’s first publisher conference in New York.

Sunnyvale, Ca, Us

Lead a team of product managers to manage 3 enterprise CRM SAAS products that accounted for 50% of company revenues Spearheaded 5 major product releases. Composed all key MRD/PRDs. - Successfully launched a new self-service product that was both hosted as well as on premise. - Rehabilitated relations with major accounts including Epson, AOL and Seagate by delivering a sub release of critical reports in 2 months with few resources. -Directed the formation of alliances with two strategic partners, LifeFx and Curious Networks, in order to deliver a full-service solution to gain further product acceptance.

Mba, Business Administration And Management, General

Bs, Computer Science