Vicky O Sullivan Email & Phone Number

Cork, County Cork, Ireland

Cork, County Cork, Ireland

Dublin, Ireland.

Sydney, Australia

Knowledge to Action is a financial services, wealth management and currency trading educator promoting 26-30 events every month.I was responsible for generating qualified leads through digital and off-line integrated campaigns. I planned, developed and managed the execution of lead generation campaigns by collaborate with the Marketing Director, creative agencies, designers, developers and publishers. I am responsible for planning and buying media; negotiating costs for all digital channels including eDM, performance networks, affiliate networks, display advertising and SEM. I have developed a tailored lead nurturing strategy and implementation plan to increase lead conversion and regenerate the database. I have refined demographic and psychographic targeting across marketing channels, reducing marketing spend by 35% and decreasing the cost per acquisition by 45%. I continually perform multivariate testing of creative and I review digital publishers to optimise conversion rates from online campaigns. Through testing and improving creative (eDM, display ads and landing pages) and through negotiating media costs I increased Return On Investment by 55%.

Sydney, Australia

I was responsible for developing, launching and managing an online affiliate programme to generate leads. Writing marketing collateral, including emails and blog articles, for affiliates and other third party publishers. Collaborating and leading designers and web developers to create eDMs, landing pages and an affiliate portal. Delivering website design and development, as well as working on all marketing and communications for the successful roll-out of the affiliate portal. I recruited over 200 affiliates, generated 100+ sales and achieve a Return On Investment of 800%.

Sydney, Australia

I was responsible for assisting in the development of sales and marketing collateral, landing pages and eDMs. Compiling weekly and monthly reports and presentations. Conducting regular in-depth quantitative and qualitative research on the database and competitors to gain key insights to improve marketing communications. I learnt and developed HTML and Photoshop skills to reduce outsourcing of design and development jobs. I analysed research data to identify the demographic and psychographic profile of our target market in order to optimise our marketing spend.

Dublin, Ireland

OgilvyOne is a BTL marketing and creative agency bringing fresh ideas, strategic insights and delivering real results to brands including, Cadbury, Smirnoff, Glaxo Smith Kline and Kelloggs. I was responsible for liaising with a variety of key clients to understand their business objectives and their customers in order to develop BTL campaigns that support their organisational goals. Working closely with account managers, the creative team and the production team to ensure clients’ briefs were met on time and within budget.Working across multiple projects at once including online display advertising, online and on-pack competitions, brand activation campaigns and social media management. I created a social media strategy and managed the Facebook page of Ireland's leading chain of hair salons. I managed several campaigns from idea generation to implementation and post campaign analysis.

Master'S Degree, Marketing, 1.1

Bachelor'S Degree, Business Studies, 2.2

Activities and Societies: Majored in Marketing; Minored in Entrepreneurship

Education record