Victoria Pester Email & Phone Number

London, England, United Kingdom

Everything Connected is a global digital creative, marketing and technology agency that connects some of the most recognised brands with their channels, audiences, investors and staff to make meaningful connections and deliver growth. Everything Connected combines great results-focused design with the transformative impact of technology to change the way brands communicate and deliver their services, products and offerings.

Sri Lanka

Having been in the corporate world for many years, I decided to bite the bullet and head to my favourite place in the world to set up a business based on all my loves; fitness, food and travel. Launched in 2018; a destination for fitness, sport & health enthusiasts offering a cafe, strength and conditioning gym, CrossFit box, calisthenics playground, a varied class schedule and international trainers right on the beaches of Sri Lanka in Kalpitiya. Our overall mission is to become one of the top locations for people to travel to from around the world in order to refresh and rejuvenate. To press the reset button and get in shape . But we also want to become a credible voice in Sri Lanka educating on nutrition, healthy living and active travel as well as working closely with the community to develop the area sustainably into a thriving tourist area.

Sri Lanka

A support project manager for Lightfoot Travel's new website and app. This consisted of developing the RFP for the entire project and overseeing all steps until completion.

Singapore

Responsible for creating and driving the overall commercial strategy for the award winning luxury tour operator, Lightfoot Travel, based in Asia and the UAE, in line with the product and sales teams and their objectives. This included heading up the team and managing the relationships and agencies responsible for digital marketing, branding, design, PR, partnerships and events to primarily drive more sales, develop a valuable affluent database, build the presence of the brand as well as explore expansion into new markets.- Launched Lightfoot Travel's award winning digital magazine initially as an SEO initiative which has since been developed into a quarterly print edition with unique and engaging luxury lifestyle content aimed at the affluent and the discerning traveller- Assisted in the aggressive growth of the company, which had started to slow down in 2015, by creating a stronger online presence in its markets and targeting HNWIs

Ho Chi Minh City, Vietnam

Responsible for the overall running of the Egg Digital Agency including new business development, management and daily communication with our international client base as well team management and training. Egg Agency specialised in Growth Marketing with a particular focus on SEO, PPC and Data Management. Main objective was developing the businesses of our luxury travel client base through digital marketing methodologies and partnerships..egg agency revolutionised our clients' growth strategies. We changed the way our clients thought about their customer base and optimised how they communicated with them effectively. We installed a behavioural strategy into their account structures to ensure they reached the right people with the right message at the right time more than ever before.

Ho Chi Minh City

Responsible for launching, developing and building a team for the ASEAN franchise of the London based creative agency; Quintessentially Creative. Essentially we have the essence of a London creative agency but powered with local knowledge and an international production team based in Vietnam and Singapore predominantly. Quintessentially Creative understands how to communicate to a specific target audience.We understand the true essence of branding through our comprehension of the dreams, aspirations and expectations of a target audience focused mainly in the luxury world.With the Egg Agency working side by side, we are able to add a unique blend of technology and creativity to the luxury market. Focusing on Luxury, we are able to use digital to reach such niche markets in a much smarter way to squeeze the most out of any budget and make it accountable.

Bangkok

Step Into Digital (SID) is an innovative, flexible and exciting new digital training and skills development business that transformed the graduate jobs landscape. SID's unique offering provides adventurous UK graduates with an intensive and practical digital training course in Vietnam, community project work and guaranteed paid internship placements in a global digital agency; producing some of the finest, high calibre digital pioneers by the end of the programme.SID will provide companies in some of the biggest cities across Asia with trained, bright interns in order to help boost their digital marketing activities. Additionally, SID can also provide high level consultancy services to help set up the business' digital marketing strategy; creating a framework for any further work done by an internal employee or intern in the future.

Bbc Media Centre, London

Responsible for the Digital team and ensuring they are all aligned with the strategy agreed amongst myself and the Directors of both Lonely Planet and BBC Worldwide.Accountable for developing and managing innovative and successful online traffic acquisition and conversion activities; devising marketing communications that will attract and retain customers to Lonely Planet's online website.I was also responsible for managing relationships with partners to generate new revenue streams such as hotels, flights and activities.

Gatwick

Having built the lowcostholidays.com brand, was asked to launch easyJet Holidays; a revolutionary holiday offering allowing consumers to combine low cost airline flight prices with the best choice of great value and high quality accommodation. I was fundamental in the growth, strategy and brand positioning of the new offering; working closely with all departments to bring easyJet Holidays to market in only 3 months and shake up the travel industry.This was a challenging time to launch due to a tough economic climate, political unrest abroad and the travel disruptions in 2010 so it was my role to help instil confidence back into consumers and to set the basis to become a top 3 tour operator in 3 yearsBuilt and managed a progressive, motivated and effective team of 8 marketing professionals plus the recruitment of agencies to manage some channels in the infancy of the launchPlanned and executed a successful and fun launch event to bring the offering to the consumer and trade press, both online and offline, affiliates and bloggersGot easyJet Holidays live successfully on 15 channels in the first 2 months including PPC, SEO, Price Comparisons, Groupon, Affiliates, Press, Travelzoo, Display, Taxis and RadioPresented a £1m marketing proposal to the Egypt Minister of Tourism to stimulate Egypt holiday bookings in the UK market after the political unrest in the countryReduced overall CPA in the first 3 months by 25% by working closely with my team and supporting the optimisation of their channels including website improvementsInternal relationships within easyJet.com to ensure easyJet Holidays received the necessary ‘buy-in’ from piers within marketing and yield management to ensure success3 year marketing plan to deliver the business plan within a marketing budget of £40m

Oversaw the marketing of this fast growing OTA, focusing primarily on digital/direct marketing, CRM and rigorous reporting to ensure spend and performance were closely monitored at all times. I was involved in all stages of the launch of the new website and responsible for driving the overall marketing strategy. Was provided with opportunities to work on many different projects across the business; such as the launch of Cruise, Germany, Spain and Scandinavia sites. Led and built the SEO team which resulted in an increase in organic traffic and therefore reduced overall CPA of the business. The new brand was launched in 2009 and during my time there was listed in the top 8 travel agency websites in the UK by Hitwise and won travel agent website of the year by TravolutionReduced overall company CPA due to improving conversion on the site and driving channels with greater ROI. i.e. SEO share grew by 40% YOY and conversion increased by 50%Increased direct traffic and brand search terms to the website by 150% YOY through integrated marketing campaigns and placing the company in a unique brand position from competitorsObtained a total of £1.5m in marketing contributions from Tourist Boards Built a successful, vibrant and experienced SEO team to drive an aggressive link building campaign and implement SEOPR alongside our existing PR teamIntroduced new channels to the company such as mobile and videoIncreased customer retention rate from 30 to 40% by focusing on CRM activities including direct mail, social media and email marketing

Sales and Marketing Coordinator for a leading company in the custom software applications and IT solutions marketAchievements:Due to success in the role, was given sole responsibility for creating, monitoring and improving the company’s website and as a result initiated a refresh and introduced a social media strategy to increase lead generation and to strengthen the company’s brandAppointed as product expert for a new market research package and given sole responsibility for the launch and all sales and marketing activities surrounding it. This included writing optimised copy for the website, translating technical documents for online, an e-marketing campaign, PPC and account management responsibilities. A bonus was rewarded for the success in this role

Organised the teaching itineraries and training for Medical Consultants

Ba Hons Business And Drama, Marketing

Education record