Vicky Poole Email & Phone Number

Portland, Maine Metropolitan Area

Deliver high-quality video, writing and other creative concepts based on sound communications principles.Direct communications strategies to achieve stated business objectives. Ensure consistent company-wide messages that comply with corporate image and branding, graphic and corporate style guidelines.Establish creative direction, define scope, and manage projects that utilize technology as appropriate (existing and/or exploring new technological solutions).Leads creative teams… Show more Deliver high-quality video, writing and other creative concepts based on sound communications principles.Direct communications strategies to achieve stated business objectives. Ensure consistent company-wide messages that comply with corporate image and branding, graphic and corporate style guidelines.Establish creative direction, define scope, and manage projects that utilize technology as appropriate (existing and/or exploring new technological solutions).Leads creative teams in brainstorming sessions to develop visual concepts and translate those creative concepts into detailed storyboards and scripts that drive the execution of high-quality video productions.Influences key partners and senior leaders on how to optimize digital content for effective audience engagement and delivery.Oversees and directs freelancers, production firms and external vendors.Investigates and adopts best practices, trends and new technologies in motion design and delivery channels to elevate content effectiveness.Leads medium to large motion projects with guidance from area management.Manage budget, equipment inventory and outside resources as required. Manages internal and external digital asset management systems.Leverages data and analytics for continuous improvement. Show less

Portland, Maine, United States

VIDEO PRODUCTION· Partner with Corporate Communications, Marketing colleagues, business partners and subject matter experts to create motion/video productions from start to finish.· Lead creative teams in brainstorming sessions to develop visual concepts. · Direct on-screen talent.· Write scripts.· Translate concepts into detailed storyboards that lead to the execution of high quality video… Show more VIDEO PRODUCTION· Partner with Corporate Communications, Marketing colleagues, business partners and subject matter experts to create motion/video productions from start to finish.· Lead creative teams in brainstorming sessions to develop visual concepts. · Direct on-screen talent.· Write scripts.· Translate concepts into detailed storyboards that lead to the execution of high quality video productions.SOCIAL MEDIA MANAGEMENT- Manage social media ambassador program- Upload content into Spinklr for social media distribution- Create SOPs- Produce Monthly and Quarterly Metrics Reports Show less

Portland, Maine

• Write, shoot and edit videos for training and internal communications use• Create animated explainer videos using After Effects• Design and develop learning solutions (eLearning, podcast, Job Aids, videos, Assessments/quizzes)• Develop learning objects using micro-learning concepts• Conduct thorough needs analyses• Apply assessment approaches/methods for eLearning• Mentor teammates on new training technologies• Follow training design methodology (ADDIE… Show more • Write, shoot and edit videos for training and internal communications use• Create animated explainer videos using After Effects• Design and develop learning solutions (eLearning, podcast, Job Aids, videos, Assessments/quizzes)• Develop learning objects using micro-learning concepts• Conduct thorough needs analyses• Apply assessment approaches/methods for eLearning• Mentor teammates on new training technologies• Follow training design methodology (ADDIE, Kirkpatrick)• Publish to CMS/LMS (Workday Learning, Mindtickle)• Develop project timelines and communicate on a regular basis• Coordinate the publication of learning solutions Show less

Westbrook, Maine

Responsible for concept, design, development, project management, and implementation of global, engaging, innovative classroom and e-learning solutions, including computer-based and mobile/tablet. Responsible for analysis of business needs, concept design, development, financial assumptions, vendor qualifications and selection and implementation of blended learning solutions.• Plan and conduct needs assessments for IDEXX business units.• Recommend non-training and training… Show more Responsible for concept, design, development, project management, and implementation of global, engaging, innovative classroom and e-learning solutions, including computer-based and mobile/tablet. Responsible for analysis of business needs, concept design, development, financial assumptions, vendor qualifications and selection and implementation of blended learning solutions.• Plan and conduct needs assessments for IDEXX business units.• Recommend non-training and training solutions including development of new programs, activities and resources.• Manage instructional design projects, including project plans, RACI charts, milestones, team involvement, vendor management, financial management and communication plan.• Design and develop learning solutions using a balanced combination of media (text, graphics, animation, audio and video) to maximize engagement and successfully transfer instructional message.• Design and deliver learning solutions that include mode of delivery, optimal class size and timing, objectives, agenda, facilitator specifications, facilitator guides, and participant material, resources and materials for application and measurement plan.• Track and analyze success of programs using methods identified in measurement plan. Implement improvements as needed.• Responsible for multimedia production, website/portal design and website management.• Manage design partners including IDEXX inside experts, internal customers, facilitators and consultants; includes qualifications, contract negotiation, IDEXX integration, coaching and feedback.• Collaborate and develop internal and external partnerships that support world class training solutions at IDEXX.• Facilitate train-the-trainer programs and other programs as needed.• Responsible for the delivery of training and management of curriculums. Develops curriculums that meet different learning styles, incorporate adult learning theory and have stated measurable objectives. Show less

Marketing

• Direct, shoot, and edit videos for social media, email, internal communications and events (Canon 5D DSLR, Premiere)• Strategize with email marketers to do A/B testing to deliver content to our client base• Work with executives to relay messages to over 10,000 associates through video• Create and manage video library• Create, organize and maintain production calendar• Tell stories through video in clear, compelling ways• Drive brand awareness/improve brand reputation… Show more • Direct, shoot, and edit videos for social media, email, internal communications and events (Canon 5D DSLR, Premiere)• Strategize with email marketers to do A/B testing to deliver content to our client base• Work with executives to relay messages to over 10,000 associates through video• Create and manage video library• Create, organize and maintain production calendar• Tell stories through video in clear, compelling ways• Drive brand awareness/improve brand reputation through video with social media• Work with consultants to develop video strategy• On-site event video production - includes daily recap videos, talking heads, videos used within presentations• Travel globally to fairly represent entire company through video Show less

Learning & Development

• Produce videos for internal communications and events• Create custom flash based animations, interactions, photographs, illustrations, video and audio.• Integrate assets into online courses using Articulate and other e-Learning development software.• Incorporate AICC/SCORM content tracking into interactions for reporting completion to LMS.• Design and develop appearance, functionality and behavior of web-based learning.• Work with Instructional Designers to light, shoot… Show more • Produce videos for internal communications and events• Create custom flash based animations, interactions, photographs, illustrations, video and audio.• Integrate assets into online courses using Articulate and other e-Learning development software.• Incorporate AICC/SCORM content tracking into interactions for reporting completion to LMS.• Design and develop appearance, functionality and behavior of web-based learning.• Work with Instructional Designers to light, shoot, cut, edit training videos.• Record, cut, and edit audio.• Photograph medical and operational procedures, people, Pets, and products.• Create software simulations and demonstrations using Captivate.• Explore new web-based learning technologies to further enhance the user’s experience.• Document design notes for all interactions.• Create all multimedia assets with the ability to edit and re-purpose.• Create prototypes to demonstrate new opportunities to management. Show less

Ba, Communications

Activities and Societies: Minor in Cinema Studies and Spanish Graduated Cum Laude Courses in Film Theory, Film Analysis, Mass.

M.F.A, Film And Tv Production

Took courses in Editing, Directing, Cinematography, Screenwriting and Producing. Worked on several shoots in a variety of roles Created.

Diploma