Key Accountabilities:* Development & execution of the digital strategy to meet budget requirements.* Grow B2C online sales via digital marketing: SEO, SEM, Email, Display, Remarketing, Affiliate & Social to meet KPI targets for revenue, margin, traffic, conversion & AOV.* Manage Ecommerce relationships with external agencies.Achievements:* Grew Ecommerce revenue by 40% in the first 12 months for Duraflex Group.* Launched a new Shopify website for thomassabo.com.au to manage locally instead of as part of the global platform.* Launched 5 x other B2C Shopify websites for watches and jewellery brands.* Initiated & grew marketplace strategy for Duraflex Group across eBay, Amazon Australia, Catch, MyDeal, Kogan & The Iconic.* Created & implemented a Drop Shipping strategy to service wholesale jewellery customers and list our products on multiple customer websites.

Key Accountabilities:* Build and manage Linfox’s Ecommerce platform to provide Ecommerce as a 3rd party service.* Manage the Linfox Ecommerce team and relationships with external agencies.* Provide Ecommerce insights and reporting for customers.Achievements:* Created platform specification and cost model for maintaining and billing Magento websites to potential customers.* Developed prototypes in Shopify, Neto & Big Commerce and created a revised, more cost effective Ecommerce platform for potential customers.

Key Accountabilities:* Development & execution of the digital strategy to meet budget requirements.* Drive Katies online sales via digital marketing: SEO, SEM, Email, Display, Remarketing, Affiliate & Social to meet KPI targets for revenue, margin, traffic, conversion & AOV.* Manage the Ecommerce team and relationships with external agencies to agree & meet targets.* Ensuring website functionality is user-friendly and available 24/7.Achievements:* Implementation of Katies re-branding project across all digital channels: website, trigger emails, email marketing, affiliate marketing, social media & Paid Advertising.* Project management and execution of the Studio East sub-brand launch through all digital channels.* Completed testing phase of Hybris project for launching the new Katies website.

Key Accountabilities:*Develop and lead the Digital Marketing strategy within Brady Australia.* Drive digital sales revenue via SEO, SEM, Display Advertising & Email Marketing.* Delivery of website projects to agreed constraints of time, budget and scope.Achievements:* Attained double-digit growth in digital revenue every year, taking digital from being viewed as an afterthought to a key growth strategy for the business.* Grew the digital team from 2 to 6, based on revenue & business case achievement.* Upgraded ecommerce & digital platforms to 2 Magento Enterprise, 4 Magento Community & 2 Sitecore websites.* Implemented Exact Target digital marketing automation and analytics software.

Key Accountabilities:* Design, build and market websites for SMEs throughout Australia including marketing campaigns via SEO/SEM, Display Advertising, Email Marketing & Social Media.* General day-to-day support for website optimisation, useability and functionality.* Deliver website projects to agreed constraints of time, budget and scope.Achievements:* Developed, implemented and marketed websites for over 100 businesses.* Launched and marketed OnlineLighting.com.au, the 1st ecommerce lighting store in Australia. Grew digital traffic to over 200,000 unique visits per month.* Developed & implemented multiple SEO programs that achieved top 3 Google rankings for all keywords.* Developed & managed GraduationPhotography.com.au with 300,000+ products.

• Responsible for managing projects with Macquarie Bank Equities group including: • planning, scheduling, monitoring and assigning project work; • reporting project progress to relevant parties; • managing and escalating issues and scope changes; • preparing and tracking project budgets; • managing communication with project team members and stakeholders;• Developed business/requirements analysis documentation.• Developed systems design, including full documentation for required projects.• Database development and programming of systems using Microsoft SQL Server and PowerBuilder.• Oversaw data conversions, implementation and support for Equities group systems.

• Liaising with software vendors of business intelligence software. • Design and supervision of a new sales database on a UNIX platform, using Informix RDMS. • Management of prototypes of various business intelligence products.• Documenting, evaluating and recommending business intelligence solutions implemented by GWF.• Database design, design of Impromptu Catalogues and PowerPlay cubes.• Delivery of training courses in Impromptu and PowerPlay software.