Vicky Robertson-Mack, Mba, Csm Email & Phone Number

TRANSLATING STRATEGY INTO PROFIT THROUGH INTEGRATED MARKETING & CUSTOMER ENGAGEMENTIntegrated lifecycle marketing leader with a versatile business acumen in applying Market Intelligence, Big Data Analytics, Process Discipline, and Marketing Investment to drive business objectives. Tenacity in building and optimizing innovative marketing solutions on traditional and digital platforms, growing market share, and cultivating profitable lifetime customer relationships.My Specialties include: Brand Equity Management, Integrated Cross-Channel Marketing, Digital and Traditional Marketing, Closed Loop - Performance Based Marketing, CRM - Customer Relationship Management, Marketing Strategy, Leadership, Big Data Analytics, Social Media Marketing, Journey Management, Connected Experiences, Marketing Information Systems, Matrix Management, Brand Management, Lead Generation, Sales, Customer Insights, Database Marketing, Paid/Owned/Earned Media, Product Development, Pricing, Promotion, Market/Site Location Evaluation, Advertising and Communications, Purpose Marketing, ROI, Forecasting, Budgeting, Content Development and Delivery, B2B, B2C and B2B2C Marketing and Demand Generation, Programmatic Display Advertising.DEMONSTRATED LEADERSHIP ACCOMPLISHMENTS• Track record for recognizing and exploiting under-serviced market segments and unmet product needs.• Establish and direct teams to grow market share, penetrate new market segments and increase profitability.• Led teams and worked across organizational lines to bring new products to market on time, within budget.• Developed and integrated several market segmentation schemes enabling the design and implementation of consumer contact strategies.• Built and leveraged marketing information systems/databases for business development; selected and installed analytical, campaign management and MRM tools.• Produced and led market research, competitor analysis, customer feedback systems, financial analysis, measurement and refinement of marketing programs.• Optimize internal teams and resources; selected and manage several external strategic partners in broadcast and digital advertising, social media, reputation management, content creation and analytics.

Listed skills include Marketing Strategy, Crm, Pricing, Product Development, and 17 others.