My main role was to work with closely clients and produce business-focused sponsored content. This required me to understand the goals of clients’ campaigns and present content to a consumer or business audience, assisting clients with their marketing efforts. I further boosted their exposure by running social media campaigns and writing corresponding text ads for the daily email newsletter. I worked closely with both our in-house sales and marketing teams as well as those of our clients to help execute campaigns timeously and effectively. I also represented MyBroadband at industry and press events, for which I needed to quickly and accurately produce content that was published immediately online. The content produced needed to speak to the core marketing message of the client involved.My key achievements in this role include:• Grew reads for sponsored articles from 300-500 per article on average to a minimum of 1,500. Many have gone viral, with record-breakers achieving over 20,000 reads.• MyBroadband had a strong Facebook and Twitter following when I joined the team. I established its LinkedIn and Instagram profiles, growing LinkedIn to over 27,200 and Instagram to over 4,400.• Worked with a video team to film corporate videos and interviews – an added revenue stream for MyBroadband. I set the topics and scripts, as well as briefing interviewees and helping to put them at ease.• I also did some public speaking as part of my role, presenting at the MyBroadband Digital Marketing Conference, at TUKS as a guest speaker, as well as making various video and TV appearances.View my articles on MyBroadband: http://mybroadband.co.za/news/author/vicky-sidlerView my articles on BusinessTech: https://businesstech.co.za/news/author/vicky-sidler/

As the online editor for the monthly Mining Review Africa magazine, my daily responsibilities included updating the news website MiningReview.com, maintaining twitter and facebook, attending industry events and media briefings, and writing unique articles and features for both the website and the monthly Mining Review Africa magazine. Key achievements in this role: • Doubled the growth of unique visitors to the MiningReview.com website in only 8 months. By November, the site’s unique visitors grew 130%. This was achieved through SEO techniques, newsletter optimisation and social media campaigns.• Increased the company’s social media presence dramatically, from 90 Facebook likes to 345 likes, and 257 Twitter followers to 1095 followers by November 2014.• Created infographics, which not only generated increased page views and a lot of social media interest as well as being highly searchable on Google, but these infographics have also been used by other companies on their own web pages, linking back to our website and creating valuable backlinks and exposure. See example: http://www.miningreview.com/infographic-the-effect-of-strike-action-on-south-africa/• Increased the number of comments on our website from zero to dozens (in some cases) using social media, an area where MiningReview.com now outshines even its strongest competitors. See example: http://www.miningreview.com/mining-companies-invest-billions-in-social-programs-but-impact-is-uncertain/View my articles: https://www.miningreview.com/author/vicky-sidler/

I wrote content, managed contributions, and oversaw the editorial process for Fire Africa, Plumbing Africa and Mining and Minerals Product Review (MMPR). This included a range of responsibilities from conception to print: sourcing, writing and producing relevant, accurate, balanced, clear, and reliable content relating to the specific trades; taking full responsibility for managing contributors and quality of contributions; contributing to the overall and continual improvement of the publications, company systems and procedures, and adding value to the sales functions.

This involved reviewing papers for grammar, spelling, and content development errors. I also had to explain how the paper’s organization and content development might be improved.

Entailed writing relevant articles for theVine.co.za, including news, event reviews, features on winemakers and wines, tips for beginners, and so forth. I was also required to network with winemakers and wine producer contacts. It required me to identify newsworthy topics, research extensively, and write accurate and interesting information on a daily basis. I also managed the company’s social media, such as Twitter and Facebook, which I updated daily.

This involved attending press events, researching and writing news articles, features and profiles. It required me to strictly follow a style guide, stick to deadlines, and complete work under time pressure.