Vicky Siviter Email & Phone Number

Sheffield, England, United Kingdom

Responsible for content development and strategy, creating engaging content across various formats including e-books, guides, reports, blogs, video, web content and infographics.Presented complex information in a clear and engaging way to increase brand awareness and position the organisation as a thought-leader in the B2B employee wellbeing space.Hosted regular planning and evaluation sessions to coordinate a cohesive and adaptable content strategy, collaborating with the wider… Show more Responsible for content development and strategy, creating engaging content across various formats including e-books, guides, reports, blogs, video, web content and infographics.Presented complex information in a clear and engaging way to increase brand awareness and position the organisation as a thought-leader in the B2B employee wellbeing space.Hosted regular planning and evaluation sessions to coordinate a cohesive and adaptable content strategy, collaborating with the wider marketing team to achieve shared goals.Designed and created all content for quarterly insight reports into workplace wellbeing topics such as mental health, company culture and hybrid working. These reports were based on newly commissioned research and interviews with industry experts, providing written insight and data visualisation in a compelling and accessible way.Helped to shape and implement updates to company tone of voice and visual brand guidelines, acting as the internal trainer and main point of contact for all content and design queries.Monitored KPIs using Google Analytics to improve keyword performance and organic traffic. Show less

Heritage Doncaster

Responsible for Heritage Doncaster’s digital development including web content, marketing and a range of high-profile displays and digital interactives.Drafted, edited and proofread content, using layered interpretation to explain complex and specialist topics for a variety of audiences and contexts.Managed content development for Doncaster’s new museum, totalling over 900 digital stories and object labels.Designed and implemented a service-wide content style guide, enabling staff… Show more Responsible for Heritage Doncaster’s digital development including web content, marketing and a range of high-profile displays and digital interactives.Drafted, edited and proofread content, using layered interpretation to explain complex and specialist topics for a variety of audiences and contexts.Managed content development for Doncaster’s new museum, totalling over 900 digital stories and object labels.Designed and implemented a service-wide content style guide, enabling staff and volunteers to communicate with the public in a consistent and accessible written style.Worked with a design agency to bring content to life via digital displays and animated stories.Managed a team of volunteers to create content for exhibitions and digital platforms.Managed social media presence (10,000 followers) to promote engagement and conversation. Show less

Doncaster 1914-18

Responsible for all digital content at Doncaster 1914-18, an extensive First World War commemoration project supported by a £926,000 National Lottery-funded grant.Managed the development of a new website for the project, working with an agency to deliver the site from wireframing through to delivery, including all content creation. The site enabled over 600 local people to share their First World War stories online.Worked with community groups to co-create content, including local… Show more Responsible for all digital content at Doncaster 1914-18, an extensive First World War commemoration project supported by a £926,000 National Lottery-funded grant.Managed the development of a new website for the project, working with an agency to deliver the site from wireframing through to delivery, including all content creation. The site enabled over 600 local people to share their First World War stories online.Worked with community groups to co-create content, including local history societies, secondary school students, refugees and asylum seekers.Delivered training sessions to share content best practice with staff and partner institutions. Worked with an agency to launch a new app, including content creation and user testing. Show less

Sheffield, United Kingdom

Developed the web presence of canvas bag printer Bag It Don’t Bin It and its two sister brands.Managed all aspects of the company’s e-commerce site, including SEO-friendly content, adding new products, dealing with customer queries and marketing the brand.Designed marketing materials including brochures, web banners, flyers and product imagery.Coordinated branding activity including directing photography, managing image libraries, maintaining brand identity, sourcing suppliers and… Show more Developed the web presence of canvas bag printer Bag It Don’t Bin It and its two sister brands.Managed all aspects of the company’s e-commerce site, including SEO-friendly content, adding new products, dealing with customer queries and marketing the brand.Designed marketing materials including brochures, web banners, flyers and product imagery.Coordinated branding activity including directing photography, managing image libraries, maintaining brand identity, sourcing suppliers and organising print runs to tight deadlines. Show less

Leeds

Three month internship with the Race for Life marketing and communications team.