Vicky Sood Email & Phone Number

Mumbai, Maharashtra, India

Ernakulam, Kerala, India

Responsible for Prepaid Business of Rs 600 Cr for Airtel KeralaRevenue Growth: Exhibited Revenue Market Share growth by 2.6% (From 14.1% to 16.7%) in last 6 Qtr. Expected to touch 18% in Q4’20, this will be highest growth by any operator (including Jio) during this tenureQuality Subscriber Growth - Acquisition: Gamification of acquisition program to focus on gaining quality gross through strategic tie-ups with key outlets resulted in 35% growth in sales and 4G gross sales contribution increase from 56% to 85%. Base Engagement: Focus on upgrading Inactive base to Bundle through segmented product communication coupled with control sample measurement and A/B testing techniques resulted in achieving nationally highest Bundle Engagement% of 70%. National ranking improved from 7th position to 1st .Quality Subscriber Growth – Base: Multiple initiatives taken for identification of opportunities based on insights from Business Intelligence tools. For example Identification of location for new sites based on facebook insights and post deployment communication to customers on these sites through initiatives like personalized messages embedded with WAP links, real time OBDs (Out Bound Dialer at time of decision making), social media including Facebook, YouTube, Instagram. This activity resulting in 7% growth in win backs from dormant base. Worked close with Engineering team, IT vendors resulting in new innovations. GTM & Cost saving: Conceptualized, designed and executed ‘Bullet Raja Star recharge contest’ a trade engagement program with 15k participating retailers showing 20% growth in customer win back from competition with 50% reduction in payout. Responsible for complete GTM of all campaigns including creation of all product marketing content like sales support material, product videos, competitive differentiation etc.ARPU Increase: Took bold calls to close low ARPU products to achieve 7.8% growth in ARPU & 1.5% increase in revenue at overall circle level.

Mohali

Responsible for Usage & Retention, Acquisitions of Prepaid customers. Managing annual revenue of INR 630 Cr. Key performance areas include customer segmentation, sales enablement, sales scheme design, market intelligence, pricing, promotions, communication & budgets, channel effectiveness and customer retention. Instrumental in developing brand strategies, executing multimedia campaigns, studying consumer behavior, and creating opportunities for strategic tie-ups and partnerships. Focus on Data Analytics to segment customers on various parameters and strategize product portfolio and pricing accordingly Planning, directing & evaluating segmented customer life cycle management activities including acquisition, usage and churn Responsible for improvement in Net Promoter Score (NPS) by Identifying Critical Improvement Areas in CSMM / CSAT survey conducting by external agency like AC Neilson Brand Health Score Management (Brand Track Index). Designing and Implementing innovative cost effective mediums for improving visibility Index (TOMA & & ITP) for Upper North Steering capability building for consumer segmentation, business analytics and campaign management

Mohali, Punjab, India

Led mobile data team to increase data revenue by 71% in Upper North, which is nationally highest among all circles. Delivered total annual revenue of 250Cr in FY 16-17Responsible for driving Data Unique users, usage per customer, pack penetration, customer experience and revenue.Sales team engagement and driving sales team to achieve data related goals – 3G Handsets/Data Users in acquisition.Network monitoring and ensuring increase in traffic per site by identifying good / opportunity 2G / 3G sites. Ensuring newly launched 3G sites reach the desired payload / revenue target

Mohali, Punjab, India

Manage special strategic projects. Identify, define, collect, and track key business metrics for new and existing products.To analyze MIS of Punjab, Haryana and HP to proactively provide Circle Head with trends on key business parameters and suggest action plan, develop new analytical frameworks.Analyze subscriber and revenue data of competitors and our own MOMT reports to provide the business with information on performance vis-a-vis the rest of the industry across different segments.To ensure best utilization of resources. Work on identifying product wise potential areas i.e 3G data/ HSIA/ voice etc. and suggest site movement / new site requirement accordingly.Assist the COO in following up on action areas identified in Strategy Meets, CMT meetings and other forumsSurvey Markets to understand the customer and consumer behavior and preference and feed them back to business

Mumbai Area, India

Responsible for enhancing revenue by designing segmented offers at a national level. Implemented scientifically designed control group methodology resulting in promos with higher revenue growth. Preparing national level tracks of growth vs competition across different legsBenchmarking various KPIs across circles and indicating concern areas to circle teamsPromoting services and plans that ensure customer stickiness, Pro-active churn prediction and timely measures to controlCompetition tracing using advanced analytics tools & Ensuring increase in revenue market share and share of minutes with segmented product offers

Undertaking industrial and direct sale functions for marketing NDT equipments through dealers and direct corporate sales across Punjab, Himachal and parts of Haryana.Delivering presentations and making cold calls to prospective clients for generating new businessEnsuring timely collection of payments from clients and developing long term relationshipsFinalizing technical specifications and handling government orders through tendersConducting price estimation, offer documentation and negotiation with customersDealer Development: Finalizing technical specifications and handling government orders through tenders, making dealers self-reliant by providing technical, sales & operational training necessary for their business, ensuring their growth in terms of topline & bottomline.

Post Graduate, Data Science For Business Analytics

Strategic Management, Strategic Management

Master Of Business Administration (Mba), Marketing

Activities and Societies:  Obtained 1st position in phase 1 of ‘MR War’ a market research contest organized by Fore School of Management.

Bachelor Of Engineering (B.E.), Mechanical Engineering