Vicky Steen Email & Phone Number

United Kingdom

Barton Under Needwood, England, United Kingdom

Strategic thinking to help businesses achieve organisational objectives. Services include marketing strategy, research, marketing plans and budgets, project and agency management, specialising in brand building and development. Digital marketing includes creating optimised web content, online PR, social media and e-marketing.Thrive Strategic Marketing clients include; CUDOS CreativeSirus Automotive Stofix UKStofix GroupCaxton GroupMotormax

Royal Sutton Coldfield, England, United Kingdom

Senior marketing strategist specialising in construction, healthcare and automotive sectors. Creating engaging content and marketing strategies to help build your brand and grow your business.

Birmingham

• Development of annual marketing budget and plans to achieve company objectives, continually measuring success• Managed a team of 4, and worked closely with team of 8 marketing leads based throughout Europe and China. Worked closely with each country to ensure effective local communications and brand consistency• Recruitment and management of new digital and creative agency, managing a brand development project to strengthen the brand look, developing a new brand bible and house style… Show more • Development of annual marketing budget and plans to achieve company objectives, continually measuring success• Managed a team of 4, and worked closely with team of 8 marketing leads based throughout Europe and China. Worked closely with each country to ensure effective local communications and brand consistency• Recruitment and management of new digital and creative agency, managing a brand development project to strengthen the brand look, developing a new brand bible and house style guide, with a leading role in the development of the new company website • Developed and implemented strategies for various work streams including email marketing, social media, internal communications and content marketing• Worked alongside marketing team and external agency on a brand values and behaviours project • Development and proofing of variety of content – including client testimonials, managed the content and creation of two company videos Show less

Birmingham, United Kingdom

*Managed annual marketing budget developing and implementing effective strategic marketing plans *Managed the creation and implementation of campaigns which ran continually throughout the year. Including promotional offers, content creation, communications plan, working closely with commercial team to reach sales targets achieving YOY sales growth. * Implemented price increase working with key stakeholders to ensure competitive, profitable strategy was implemented smoothly and… Show more *Managed annual marketing budget developing and implementing effective strategic marketing plans *Managed the creation and implementation of campaigns which ran continually throughout the year. Including promotional offers, content creation, communications plan, working closely with commercial team to reach sales targets achieving YOY sales growth. * Implemented price increase working with key stakeholders to ensure competitive, profitable strategy was implemented smoothly and communicated effectively. *Retail product sales strategy – annual promotional plan, in-store marketing material, management of product suppliers and manufacturers. *Development and guardianship of of brand guidelines, managed communication and tone of voice for all outbound comms, *Development of PR strategy to build brand strength and awareness and management of PR agency. *Event management including contibuting to annual Medical Conference and several trade exhibitions.* Marketing team launched several new clinics for rapid expansion plan. Worked closely with property team on clinic design, launch events, local PR and advertising.*Managed team of five in brand team, working closely with in-house digital team. For a period of 10 months I also took on additional responsibilities in the absence of the Marketing Director reporting to CEO and attending board / strategy meetings. Show less

Birmingham, United Kingdom

Employed on a three month contract specifically to work on two projects consecutively;*Re-brand of Mapperley Park Aesthetics Training Academy; worked with brand and digital agencies to design website, brochures, exhibition stand, adverts, academy interior and ran a successful launch event.*Market research project carried out to identify consumer trends in the aesthetics market.

Birmingham, United Kingdom

Lead the marketing function for two recruitment consultancies, working with 7 different branches worldwide;*Developed and implemented a digital marketing strategy, including managing the redesign of website, implemented E marketing campaigns, content and social media strategy.*Set up and management of all job board contracts, negotiating space.*Event management and organisation of client evenings *Writing / coordinating the design of communications literature*PR strategy… Show more Lead the marketing function for two recruitment consultancies, working with 7 different branches worldwide;*Developed and implemented a digital marketing strategy, including managing the redesign of website, implemented E marketing campaigns, content and social media strategy.*Set up and management of all job board contracts, negotiating space.*Event management and organisation of client evenings *Writing / coordinating the design of communications literature*PR strategy to generate local and trade coverage for both agencies Show less

Wednesbury, West Midlands

*Primary and secondary market research, detailing customer behaviour, market trends, competitor analysis and bench-marking in order to make strategic recommendation to the board. *Company re-brand, including redesign of the logo, company website, social channels, literature.*Marketing budgeting and planning, responsible for a budget of £200,000 per annum demonstrating good ROI and year on year savings on marketing budget. *Worked with R&D team on new product development strategy -… Show more *Primary and secondary market research, detailing customer behaviour, market trends, competitor analysis and bench-marking in order to make strategic recommendation to the board. *Company re-brand, including redesign of the logo, company website, social channels, literature.*Marketing budgeting and planning, responsible for a budget of £200,000 per annum demonstrating good ROI and year on year savings on marketing budget. *Worked with R&D team on new product development strategy - launched 9 new cars within four years.*Creation of loyalty among existing customers, implemented e marketing strategy and designed customer loyalty schemes to increase retention. *Design and implementation of communications plan, including advertising, PR, direct marketing.*Organising company exhibitions (at least 8 a year), designing stands, management of all sales staff.*Implemented an online marketing strategies including all social media activity, content strategy, online advertising and PR, search marketing (organic and paid) and E marketing. *Media planning and buying; negotiate space, measure and monitor response rates and return on investment for each campaign. Coordinating photo shoots and designing adverts with creative agency. *Managed marketing, sales and customer service teams (10 people). *Achieved a number business awards including Queens Award for Enterprise and various business awards.*Management of 4 European distributors, including writing contracts, setting sales targets, managing relationships, attending meetings / events throughout Europe. Show less

Tamworth, Staffs

Progressed from Marketing Assistant, (2001-2003) to PR Manager (2003-2005) to PR and Marketing Manager (2005-2008). B2B marketing to salons and spas, and B2C marketing of niche beauty brands available in many high end, high street stores including House of Fraser, Selfridge's, Harvey Nichols, Boots.*Implemented a communications strategy for 12 individual brands, effectively positioning the brand in the industry in order to maximise sales.*Planning all PR and marketing activity… Show more Progressed from Marketing Assistant, (2001-2003) to PR Manager (2003-2005) to PR and Marketing Manager (2005-2008). B2B marketing to salons and spas, and B2C marketing of niche beauty brands available in many high end, high street stores including House of Fraser, Selfridge's, Harvey Nichols, Boots.*Implemented a communications strategy for 12 individual brands, effectively positioning the brand in the industry in order to maximise sales.*Planning all PR and marketing activity for each brand, including product launches, ongoing press coverage, product literature and direct mail campaigns. *Writing PR & Marketing proposals for prospective accounts accompanying key account mangers on appointments in order to gain new business.*Responsible for a marketing budget of £300,000 per annum. *Managed all company exhibitions, 10 per year, the largest at 300 sq. metres with 60 staff members. Responsible for negotiating stand space, stand design and logistics, promotions, staffing, sales targets. Show less

Diploma, Online Media And Branding, A, B, C

Module 1 - Digital Marketing Tools – including search, viral and mobile marketing, online PR and advertising, how to monitor, control.

Ba Hons Consumer Studies, Marketing, 2:2

A Levels, A Levels - Art, Business Studies & General Studies

Gcse'S, Maths B, English A, English Literature A, Business Studies A*, Science C/C.0

Gained 10 GCSE's Grade A-C