Vicky Wolfe Bender, Mba Email & Phone Number

Novato, California, US

Indianapolis, Indiana, US

• Promoted within four months of joining the organization to lead product, digital, social, and creative marketing efforts for a complex, nonprofit education organization. Lead product growth and brand awareness efforts.
• Led 9-month effort to transition entire MarTech stack to HubSpot, aligned to Salesforce CRM
• Fully redesigned and transitioned PLTW.org website from Craft to HubSpot CMS, reducing bounce rate, increasing time on site, and creating smoother user experience.
• Introduced market research into the new product development process, established data-backed personas, and created targeted product and brand marketing campaigns.
• Provided strategic direction for a new product going to marketing in Fall 2023, including market research, customer insights, and marketing plan to promote and sell the new product.
• Executing a $1M+ multichannel, national advertising strategy to increase brand awareness 10 percentage points above the baseline.

Indianapolis, Indiana, US

Indianapolis, Indiana, US

• Highlights:
• Key member of Executive team, reporting directly to CEO/President; promoted within one year of joining the organization, assuming internal and external sales responsibilities
• Led cross-functional team to drive enrollment in semester and summer study abroad programming through sales and marketing efforts
• Based on market research, executed major organizational rebrand to increase unaided brand awareness by 10% and increase net promoter scores
• Drove strategic brand efforts, communicating with multiple stakeholders, including internal and external audiences, elevating the organization's mission, vision, and commitments
• Established formal sales training and processes, including tracking and measurements, KPIs, and quarterly progress reports

Indianapolis, Indiana, US

• Highlights:
• Key member of leadership team, reporting directly to President/CEO; drove overall organization strategic marketing efforts in U.S. and 19 global locations.
• Launched mobile-responsive website redesign in November 2017, the organization's first redesign in seven years. As a result, users and sessions increased by 3-5% and bounce rates declined nearly 10%.
• Based on market research, executed a major rebrand to increase unaided brand awareness by 10% and improve customer loyalty through an increase in net promoter scores.
• Developed the organization’s first comprehensive marketing strategy to include digital, print, social, mobile and web.

Indianapolis, Indiana, US

Indianapolis, Indiana, US

• I led a 54-member team including sales, marketing, finance and customer service responsible for $109M in annual sales. I held P&L responsibility, delivering 18% profitability to the company, and grew overall division.
• Developed strategic plan for the division; presented to the Executive Board, aligned plan with corporate objectives and other divisions.
• Led the enterprise by implementing Salesforce CRM for marketing and sales teams.
• Examined overall division eCommerce capabilities, overhauled entire system transitioning to state-of-the-art Salesforce.com platform over nine months, integrating with five distinct ERPs.
• Refocused marketing department on digital marketing opportunities, upgrading email delivery to ExactTarget/Salesforce Marketing Cloud and creating comprehensive B2B and B2C marketing campaigns including web, email.
• Successfully renewed partnership agreement with a top strategic account, securing more than $20M in annual sales with a multi-year agreement.

Indianapolis, Indiana, US

• I led a 24-member team responsible for product development, product maintenance and marketing for the $150M yearbook division. I was responsible for setting and meeting a $3.5M budget each year, and I managed the.
• Implemented new brand standards successfully across the organization.
• Launched first social media platforms for the company - the first for the industry - and successfully incorporated them into integrated marketing campaigns.
• Implemented market research studies within B2B and B2C customer and prospect base; conducted regular focus groups with customers and prospects; coordinated advisory group of independent contractors tasked with guiding.
• Led development of $1M customer-facing technology product from ideation to implementation; managed launch and comprehensive marketing campaign including digital, web, print and social media.
• Orchestrated successful comprehensive marketing campaign to generate leads, resulting in 25 new accounts equivalent to $625,000 in new business in year one (15% of sales).

• Represented Herff Jones as an independent sales representative under the incorporated business name, SuperNOVA Publications, Inc.; I built a sales territory from $100,000 in delivered volume to more than $2M in ten.
• Routinely selected to present sales topics at annual sales convention. Regular speaker at national journalism workshops across the country.
• Worked with area schools, including students, educators, and administrators to produce and sell yearbooks each year. Improved overall quality of publications through continued education. In 14 years, customers.
• Designed and conducted a wide variety of workshops and training events for all levels of students and educators to provide learning experiences throughout the process of brainstorming, design, creation, marketing and.
• Co-directed Gettysburg Yearbook Experience annual workshop for more than 700 students and teachers (2002-2009) annually. Managed staff of ten; hired and managed teaching staff of 28. Devised workshop schedule and.

Master Of Business Administration (Mba), Marketing Major

Bachelor Of Science (B.S.), Applied Math, Aerospace Engineering