Us Managing Director
Current• With an entrepreneurial mindset, led a team of up to 5 to establish PingWest as a prominent tech/lifestyle content platform. • Launched a PR consulting business, catering to prominent clients including startups and enterprises. Cultivated and managed external media and influencer connections across multiple media channels, driving widespread awareness. Clients included Alibaba, Baidu, etc.• Created the GXR brand and oversaw its growth and content strategies. Utilized… Show more • With an entrepreneurial mindset, led a team of up to 5 to establish PingWest as a prominent tech/lifestyle content platform. • Launched a PR consulting business, catering to prominent clients including startups and enterprises. Cultivated and managed external media and influencer connections across multiple media channels, driving widespread awareness. Clients included Alibaba, Baidu, etc.• Created the GXR brand and oversaw its growth and content strategies. Utilized data-driven insights for precise audience targeting. With compelling content and successful PR endeavors, achieved a remarkable over 200,000 subscribers in just 3 years, driven by inventive outreach approaches.• Planned and executed various activities and projects (online webinars, offline events, thematic activities) to enhance brand engagement. Conceived and executed PingWest's GDC-related gaming community events (featuring speakers from Tencent and other gaming companies) and flagship annual SYNC conference in the Bay Area, and drawing a cumulative attendance of 4,500+ participants over eight years. Additionally, hosted 20+ online/offline seminars focusing on diverse business themes.• Managed the company's financial health, including budgeting, financial analysis, and cost control. Show less