Victor Lopez Email & Phone Number

Union City, Nj, Us

New York, New York, Us

Redmond, Washington, Us

New York, Us

A Microsoft company

New York, Ny, Us

Spectrum Reach, the advertising sales division of Spectrum, offers TV and digital advertising solutions that are accessible, affordable, and effective for local, regional and national businesses.

New York, New York, Us

In this role, I managed relationships with DSP, SSP, and DMP side partners and other vendors from term negotiations & on-boarding all the way through activation. Beyond such, I continuously sought to identify, created or expand on opportunities and develop them across the respective programmatic Connected TV, DOOH, Audio/Podcasts, Video, Display and unique data activation landscape. These efforts coupled with MiQ’s unique analytics, measurement, and insights product suite enabled and empowered our U.S commercial facing teams to deliver a best-in-class managed service operation for our clients.

New York, New York, Us

New York, Ny, Us

In this role, I was responsible for the development, maintenance, and growth of our directly integrated supply side partnerships (Open market, private marketplaces, and preferred deals). In unison with these partners, I would identify, negotiate, setup, monitor and optimize private marketplace deals (PMP) across multiple exchanges, publishers, and ad networks within Eyeview’s proprietary Demand Side Platform to ensure we delivered against our clients' KPIs and delivery goals. Lastly, I broadly aided our campaign management team by providing top-level analysis and recommendations on a campaign-to-campaign basis from a supply perspective.

New York, Ny, Us

As a Trader, I worked with multi-cross functional teams (Analytics, Operations, Account Management, Strategy, Supply, and Sales) in order to activate, manage, and execute digital video campaigns programmatically via a proprietary DSP. With access to some of the best supply in the industry with partnerships across multiple SSPs, DMPs, and publishers, I was empowered to make data based optimizations and provide analysis/recommendations to all relevant stakeholders and escalate any matters as they related to delivery, margin, and performance (CTR, Video Completion Rate, Site Visitations/Conversions, Brand Studies, Foot Traffic Studies, Offline Sales, Viewability, N.H.T).

New York, New York, Us

Account: Capital One

Redmond, Washington, Us

In this 6 month long temp. contract position, I was assigned to various strategic digital account teams (Gieco, TD Ameritrade, American Express, MARS and JP Morgan Chase) to assist Account Managers with a multitude of activities including, but not limited to…• Performing insight and competitive analysis to capitalize on potential up-sell opportunities.• Booking inventory for upcoming launches and recognizing optimization opportunities within the Microsoft publisher network for under performing campaigns.• Providing weekly campaign delivery analysis and reporting by reconciling metrics from a bevy of internal and 3rd party adservers (AdReports, MC Beta, DFA, Atlas, Vindico, & MediaMind).

Chicago, Il, Us

Account: The Coca-Cola portfolioCompiled insights and analysis of relational data, mappings and hierarchies for monthly ad-hoc and competitive spend and impression/TRP reporting for all Coca-Cola and competitor based still and sparkling brands. Using excel based pivot tables, I gathered, mapped, and analyzed media spend and GRP information from syndicated research tools (Ad*Views, Ad*Relevance etc).---MediaVest, a division of Starcom MediaVest Group (SMG), is one of the leading, full-service media specialist companies offering brand-building results and business solutions for our marketing partners.