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Víctor’s experience stretches far and wide across multiple media related avenues from standard digital & programmatic, to most recently, legacy television & impression based linear TV. With a history in driving home partnerships - transactional & strategic - from inception to completion, he thrives on being at the forefront of mutually beneficial endeavors which to date have spanned across measurement & verification, data, and multi-media including the DOOH, Audio, Online Video & Connected TV spaces & currently dabbling / upskilling in SaaS. He’s a data-driven analyst at heart, who has managed & traded nuanced multi million-dollar campaigns across proprietary & omni-channel DSPs. Overall, he’s an inquisitive problem solver who loves taking on new challenges and someone who isn’t afraid to get his hands dirty. To that end, he is a firm believer of understanding how the sausage is made before leaning in and building his own.Professionally, he’s easy to work with and, aims to pursue & achieve lofty goals - both personally and professionally. He thrives on bringing the right people together in work and in play.
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Account ExecutiveMicrosoftUnion City, Nj, Us
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Student MentorAmerica Needs You Feb 2023 - PresentNew York, New York, Us -
Account ExecutiveMicrosoft Jan 2023 - PresentRedmond, Washington, Us
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Account Director IiXandr Apr 2022 - Dec 2022New York, UsA Microsoft company -
Director, Supply PartnershipsSpectrum Reach Apr 2021 - Apr 2022New York, Ny, UsSpectrum Reach, the advertising sales division of Spectrum, offers TV and digital advertising solutions that are accessible, affordable, and effective for local, regional and national businesses. -
Programmatic Partnerships Manager, U.S.Miq Jan 2020 - Apr 2021New York, New York, UsIn this role, I managed relationships with DSP, SSP, and DMP side partners and other vendors from term negotiations & on-boarding all the way through activation. Beyond such, I continuously sought to identify, created or expand on opportunities and develop them across the respective programmatic Connected TV, DOOH, Audio/Podcasts, Video, Display and unique data activation landscape. These efforts coupled with MiQ’s unique analytics, measurement, and insights product suite enabled and empowered our U.S commercial facing teams to deliver a best-in-class managed service operation for our clients. -
Inventory ManagerMiq Jan 2018 - Dec 2019New York, New York, Us
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Programmatic Supply ManagerEyeview (Acquired By Aki) Oct 2016 - Sep 2017New York, Ny, UsIn this role, I was responsible for the development, maintenance, and growth of our directly integrated supply side partnerships (Open market, private marketplaces, and preferred deals). In unison with these partners, I would identify, negotiate, setup, monitor and optimize private marketplace deals (PMP) across multiple exchanges, publishers, and ad networks within Eyeview’s proprietary Demand Side Platform to ensure we delivered against our clients' KPIs and delivery goals. Lastly, I broadly aided our campaign management team by providing top-level analysis and recommendations on a campaign-to-campaign basis from a supply perspective. -
TraderEyeview (Acquired By Aki) Oct 2014 - Sep 2016New York, Ny, UsAs a Trader, I worked with multi-cross functional teams (Analytics, Operations, Account Management, Strategy, Supply, and Sales) in order to activate, manage, and execute digital video campaigns programmatically via a proprietary DSP. With access to some of the best supply in the industry with partnerships across multiple SSPs, DMPs, and publishers, I was empowered to make data based optimizations and provide analysis/recommendations to all relevant stakeholders and escalate any matters as they related to delivery, margin, and performance (CTR, Video Completion Rate, Site Visitations/Conversions, Brand Studies, Foot Traffic Studies, Offline Sales, Viewability, N.H.T).
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Senior Digital AnalystHorizon Media Oct 2013 - Sep 2014New York, New York, UsAccount: Capital One -
Digital Ad Sales AnalystMicrosoft Apr 2013 - Oct 2013Redmond, Washington, UsIn this 6 month long temp. contract position, I was assigned to various strategic digital account teams (Gieco, TD Ameritrade, American Express, MARS and JP Morgan Chase) to assist Account Managers with a multitude of activities including, but not limited to…• Performing insight and competitive analysis to capitalize on potential up-sell opportunities.• Booking inventory for upcoming launches and recognizing optimization opportunities within the Microsoft publisher network for under performing campaigns.• Providing weekly campaign delivery analysis and reporting by reconciling metrics from a bevy of internal and 3rd party adservers (AdReports, MC Beta, DFA, Atlas, Vindico, & MediaMind).
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Competitive Intelligence And Research Junior AnalystStarcom Mediavest Group Jul 2012 - Apr 2013Chicago, Il, UsAccount: The Coca-Cola portfolioCompiled insights and analysis of relational data, mappings and hierarchies for monthly ad-hoc and competitive spend and impression/TRP reporting for all Coca-Cola and competitor based still and sparkling brands. Using excel based pivot tables, I gathered, mapped, and analyzed media spend and GRP information from syndicated research tools (Ad*Views, Ad*Relevance etc).---MediaVest, a division of Starcom MediaVest Group (SMG), is one of the leading, full-service media specialist companies offering brand-building results and business solutions for our marketing partners.
Victor Lopez Skills
Victor Lopez Education Details
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Rutgers UniversityExercise Science
Frequently Asked Questions about Victor Lopez
What company does Victor Lopez work for?
Victor Lopez works for Microsoft
What is Victor Lopez's role at the current company?
Victor Lopez's current role is Account Executive.
What is Victor Lopez's email address?
Victor Lopez's email address is vi****@****ndr.com
What is Victor Lopez's direct phone number?
Victor Lopez's direct phone number is +160987*****
What schools did Victor Lopez attend?
Victor Lopez attended Rutgers University.
What are some of Victor Lopez's interests?
Victor Lopez has interest in Professional Networking, Children, Reading Non Fiction Primarily, See 1, Social Marketing, Economic Empowerment, Market Research, See Less, Anything That Stimulates The Mind, Baseball.
What skills is Victor Lopez known for?
Victor Lopez has skills like Digital Media, Advertising, Microsoft Excel, Analysis, Market Research, Social Media, Pivot Tables, Web Analytics, Analytics, Microsoft Word, Online Advertising, Digital Marketing.
Who are Victor Lopez's colleagues?
Victor Lopez's colleagues are George Miller, Martin Tomka, Zeeshan Mangi, Bo Simmons, Krishna Kanhaiya, Marjorie Albornoz, Najmul Hasan.
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