Ceo & Co Founder
Current
Shift2M
Tel Aviv Area, Israel
The biggest challenge facing advertisers today is reaching maximum: MAX people, MAX consumers, MAX exposure, MAX reach and with MAX accuracy, but at the same time maintaining minimum: MIN budget, MIN time, MIN resources and MIN waste.Our solution to advertisers is a targeted campaign to maximize resources.We at Shift2M offer the perfect solution to this challenge using various technologies in location-based advertising, data collection and consumer behavior analysis:1. Location-based advertising – Today, our SDK is embedded in applications by leading publishers in the market (Ynet, Calcalist, One, BZ LIVE). Through it, advertisers can select a geographic region and advertise only for the relevant target audience in that region.2. Data collection – Shift2M has developed the ability to "paint" different audiences and generate consumer data in open areas, buildings, streets and shops.We provide advertisers with advertising options including accurate analysis of their, or their competitors', designated audience. This allows advertisers to reach their relevant audience without wasting resources and funds. Data can be collected in both open and closed areas, such as shopping malls or public spaces. Shift2M can also analyze consumer behavior, movement and time spent in specific location – this information maximizes analyzing abilities and accuracy.3. Consumer behavior analysis – Today, many companies struggle to gain direct contact with their clients, as a result there is a demand for personalized facilitation of information for each client.By embedding our SDK in designated company apps we can identify specific consumer behavior and act accordingly. Identifying the location a client has entered with their mobile phone can facilitate alerts about relevant sales, reminders, tasks etc.